Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards

Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from traditional advertising messages seen above streets and highways, digital billboards are purchased via programmatic real-time bidding (RTB). And unlike when exterior advertising was first used on street railways in 1850, the newest digital billboard technology tracks consumer and purchasing behavior with precision. Marketing Technology News: eGain Modernizes IVR Engagement…

Pinnacle Advertising Partners with Comscore

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local and national level. The new agreement includes Comscore's automotive advanced audiences. Pinnacle Advertising's motto "Never Settle" defines its performance-driven approach to client success, and their seasoned leadership team has built a culture that emphasizes curiosity and bold ideas to…

AdQuick.com Launches Self-Serve Ad Platform for Out-of-Home Advertising

AdQuick.com, the North American leader in out-of-home advertising software, announced the launch of AdQuick Self-Service, a new offering that provides individuals, advertisers, and their agencies access to hundreds of thousands of pieces of out-of-home media through a familiar map-based, user interface and e-commerce style checkout. By streamlining complicated workflows, AdQuick Self-Service gives users the ability to quickly add out-of-home media to round out their omni-channel campaigns. "While today's world feels…

Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands

World-leading in-game advertising platform Anzu.io announced a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be able to display non-intrusive blended in-game display and video ads across all of Anzu's global PC, mobile and console gaming inventory. Anzu is the first-ever programmatic solution that serves blended in-game ads across all gaming platforms, giving…

Bobsled Marketing Selects Pacvue As Advertising Technology Partner

Bobsled Marketing, the leading agency provider for mid-sized brands selling on today’s major marketplaces, has selected Pacvue as its primary advertising technology partner. Pacvue is the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising. Both companies have been lauded by Business Insider as being part of the top 18 companies powering Amazon’s advertising and seller business. Bobsled selected Pacvue as its primary technology partner to automate and optimize bidding, and produce…

Applicaster Launches “Fast Forwards” to Harness Surge in Video Subscription and Advertising

Applicaster, the global technology company turbocharging video app development and giving media companies a better way "to app", launched Fast Forward Solutions, a breakthrough multi-partner technology stack that dramatically accelerates video app development. The Fast Forward Solutions include subscription, ad-based, and TV Everywhere business models, blending industry-standard technology partners—Brightcove, JW Player, MPX, Google Suite and Adobe Primetime, among many others—combined with deep technologies such as React…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to…

edatanetworks Inc. Receives Additional Click2Sale Digital Advertising Patent from USTPO

edatanetworks Inc. announced the approval of a digital advertising patent from the United States Patent and Trademark Office (USPTO). edatanetworks' intellectual property rights and portfolio continue to expand with the allowance from the USPTO of patent 14/480,721. This key patent further protects the fundamental methods in measuring online to offline digital commerce and its effectiveness in the advertising space, utilizing connections already in place today with online and offline advertisers, financial institutions,…

Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers

Marketers can now reach 285 million consumers programmatically within a range of Opera owned and operated mobile placements Outbrain, the world's leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to inventory across Opera’s ad network, served programmatically through Outbrain’s advertising platform, Amplify. Buyers are now equipped with direct access to Opera Ad Exchange, a global…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

IAB Study Finds That Brands Benefit from Advertising Within News

Research finds 84% of consumers feel advertising within the news increases or maintains brand trust News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice, economic uncertainty, and the impending Presidential Election. Marketing Technology News: Dynamic Yield and e-Spirit Expand Partnership However, while news outlets experienced record viewership, readership, and…

Programmatic Job Advertising Leader Joveo Launches Industry-First Cookieless Candidate Tracking Capability

Joveo’s new feature dramatically enhances transparency, conversion data accuracy, and performance optimization capabilities for recruitment marketing teams worldwide Joveo, the global leader in programmatic recruitment advertising technology, announced the launch of its cookieless candidate tracking capability, the first of its kind in the recruitment marketing ecosystem. In the job advertising space today, cookies are commonly used as a way to track online job seeker behavior and understand their journeys along the…

Coinstar Announces In-Store Digital Advertising Platform, adPlanet

Coinstar announced adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores. The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. Coinstar also announced that Neptune Retail Solutions (NRS), formerly News America Marketing, will exclusively sell adPlanet media to consumer packaged goods (CPG) advertisers in the grocery channel. "Coinstar is excited to introduce the…

Urtasker.com Reveals How Holiday Profits May Require Deeper Knowledge of the Amazon Advertising Ecosystem

The holidays are soon upon us, and as businesses globally await the significant boon from the massive swell of transactions, which are imminent, one segment of knowledge could be the differentiator for maximizing success. It may be of no surprise to many, however, according to Statista, Amazon was responsible for 45% of U.S. e-commerce spending in 2019, a staggering figure which is expected to rise to 47% in 2020. A trajectory that is potentially setting the stage to tip the scales north of 50% in 2021. In fact, the very…

Afflecto Media Marketing Named Agency of Record for Marketing and Advertising Services by Performance Eyecare

Performance Eyecare has selected Afflecto Media Marketing to lead strategic marketing for their network of eyecare offices in Missouri and Illinois Afflecto Media Marketing LLC, a St. Louis-based, full-service marketing agency, has announced that it has been named the agency of record across multiple marketing service disciplines by Performance Eyecare, a bi-state leader in quality eye care services and products. Afflecto Media Marketing will lead marketing strategy, brand design, website design and development, digital and…

Tiger Pistol Achieves Social Advertising Milestone

The World's Largest Third-Party Publisher of Local Social Advertising Exceeds 1 Million Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, announced another milestone achievement with one million Facebook and Instagram campaigns published since launching its social advertising technology in 2016. Marketing Technology News: MagicLamp Software Announces Armand Lange as Vice President of Sales "With more local social campaigns published through our platform…

Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

The AP removed half of its vendors after Kubient audit revealed they were redundant Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the…

Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

Esquire Advertising Helps Retailers Reopen

Esquire Advertising, a nationally recognized full-service marketing firm based in Durham, NC, has officially announced its offering of a custom-tailored COVID-19 market analysis report for retailers across the United States free of charge. Applying its advanced consumer targeting technology for retailers of all types, Esquire Advertising’s market analysis reports provide stores with a comprehensive reading of critical consumer movements within their store area. Reports include metrics for volume of in-market shoppers,…

NOM Launches Industry-First Brand Genome for YouTube Advertising

Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity. The ad industry has long pursued a…