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Programmatic OOH Platform VIOOH Enters US Market as Report Confirms Critical Role in the Future of Digital Ad Strategy

Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, the programmatic OOH trading platform, which is released. The report found that US respondents forecast including programmatic OOH in 51% of all digital campaigns in 2021, up from 47% in 2019. VIOOH’s report, which surveyed 600 executives from media agencies and advertisers across the US, UK and Germany during August 2020, proved that the flexibility…

TAPTAP Digital Teams With Broadsign To Extend Programmatic Omnichannel Offering To DOOH

TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines the Broadsign Reach Supply Side Platform (SSP) with TAPTAP’s Sonata Demand-Side-Platform (DSP) and Data Management Platform (DMP), delivering a full suite of solutions that connects DOOH to other digital channels and uses data to…

Vistar Media Launches Programmatic Audio Out-of-Home Offering

Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals. Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it…

Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First

Anzu.io, the world-leading provider of in-game advertising solutions, announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football Esports League. Under the new deal, Anzu's platform will enable programmatically delivered, blended in-game ads to be shown during a live esports tournament. This partnership is groundbreaking for the gaming industry; it represents the first time in history that advertisers will have the opportunity to…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

Broadbean Technology Launches Programmatic Advertising Solution

New tool to reduce time to hire Broadbean Technology, the global leader in job distribution, has launched 'Broadbean Boost' – a programmatic advertising solution for employers, recruiters and hiring managers to streamline hiring time and costs. The pay-for-performance tool allows organizations to automate job post boosting for any low-performing adverts, before the application date runs out. This new solution has been designed to help employers reduce time to hire and manage costs by pushing adverts across multiple…

Leading Mobile App Developers Improve Performance Through Programmatic Campaigns With Aarki

Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering a strong return on investment (ROI) at scale for leading global app developers such as Eureka, Jam City, and Triwin. LAT Campaign - Triwin Following Apple's announcement of planned privacy updates, the mobile advertising industry has to prepare for an ecosystem with even more limited ad tracking (LAT) enabled by iOS users. Aarki has been actively preparing…

SpotX Unveils Programmatic Solutions To Scale Linear Addressable TV

AMC and The Trade Desk among major industry players leveraging the technology SpotX, the leading global video advertising platform, today announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time. The solutions are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level. SpotX is also powering programmatic executions within traditional…

Hivestack Joins Forces with Clear Channel UK as Programmatic DOOH Partner

Hivestack, the leading global programmatic digital Out of Home (DOOH) ad tech company, announced a new partnership with Clear Channel UK (part of Clear Channel Outdoor), one of the global leaders in Out of Home. This partnership marks a continued shift in the UK market, as Clear Channel UK enables advertisers to access their digital inventory programmatically via Hivestack's Supply Side Platform (SSP) and Exchange. Clear Channel UK currently represents more than 30% of the DOOH UK market with real estate that covers…

MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers

MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the launch of its programmatic advertising platform, MOLOCO Cloud. MOLOCO Cloud gives marketers direct control over their programmatic advertising operations through self-serve functionality that lets them bring their mobile marketing in-house while leveraging the same machine learning algorithms MOLOCO uses to maximize campaign performance for its managed services. “Our goal at MOLOCO is to provide marketers with the tools and…

QuantumCast and AdTonos Partnership Creates a New Era for Programmatic Audio in Germany

The integration of programmatic audio platform, AdTonos with cloud-based platform, QuantumCast extends the possibilities of audio advertising for publishers and brands QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US,  announced their partnership to extend programmatic audio advertising opportunities for brands and publishers across the German market and, in future,…

Doceree launches India’s 1st Integrated Programmatic Email Adserving Solution for Physicians

The launch of Doceree DirectTM furthers company’s vision to streamline Physician marketing and bring credibility and enhanced performance in email marketing In its bid to make Physician marketing effective and efficient, Doceree launched India’s 1st Integrated Programmatic Email Ad-serving Solution for Physicians, a product that brings in huge credibility in email marketing and promises to significantly enhance performance of email campaigns. With the launch of Doceree DirectTM, the company, which is the World’s…

Programmatic Job Advertising Leader Joveo Hires Dwane Lay to Bolster Customer Success Leadership

Former HR and talent acquisition leader, customer experience expert, and leading authority on HR organizational processes, to further enhance Joveo’s best-in-class customer experience Joveo, the global leader in programmatic recruitment advertising technology, announced the appointment of Dwane Lay as Global Head of Customer Success. Dwane will be responsible for driving recruitment marketing success and leadership for Joveo’s global customer base, including direct employers, staffing and advertising agencies, RPOs, and…

DPAA to Hold DOOH Programmatic Training Course for EMEA on September 15

Powered by Prohaska Consulting, regionally customized session will educate buyers and sellers on how to successfully transact programmatically DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced it will hold a live-via-Zoom programmatic training course for the EMEA market on Tuesday, September 15 from 2-5 pm London/9am-Noon New York. The course has been developed and will be presented by Prohaska Consulting, the most…

Verizon Media Teams With Broadsign to Extend Programmatic Omnichannel Offering

Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step in Verizon Media’s continued expansion into DOOH, as more advertisers recognize the value of the medium in…

Programmatic Trading Now Accounts for More Than Two Fifths of Global Digital Media Investment by Major Multinationals, WFA Report

In-house and hybrid trading models now used by 84% of respondents Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC. The WFA’s Programmatic, Data & Technology Global Survey 2020 highlights the uneven pace of adoption of programmatic around the globe and the mix of models being used, even in the same company. However, the global trend –…

Programmatic Job Advertising Leader Joveo Appoints Jennifer Terry-Tharp as VP of Strategic Initiatives

Talent acquisition, employment branding, and HR tech visionary to serve as the “voice of the customer” on Joveo’s leadership team Joveo, the global leader in programmatic recruitment advertising technology, announced today the appointment of Jennifer Terry-Tharp as Vice President of Strategic Initiatives. Jenn will lead multiple cross-functional initiatives that are focused on delivering exceptional experiences to Joveo’s current and future customers. With more than 20 years of experience leading multiple full…

Talon Redefines the OOH Programmatic Market by Launching Atlas, Its Intelligent Digital Planning and Buying Platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from…

Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace.…

Ocean Outdoor Enables Programmatic Buying Of Iconic United Kingdom Screens Via Hivestack

New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean),  announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will mark a new chapter in the history of programmatic DOOH, enabling marketers to activate some of the most iconic and recognisable screens in the United Kingdom. Marketing Technology News:…
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