Multicultural zero-party data available through all major DSPs ThinkNow, a full-service, cross-cultural research technology company, has partnered with Semasio, a pioneer of targeting and insight solutions for programmatic…
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97% of delisted CTV apps for Q3 were from the Roku store (1,636), while Amazon Fire TV delisted 3% (49). Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile…
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Content creators earn more - Ads more relevant to viewers Streemfire, a free TV network by creators,  announced ahead of the Web Summit 2022 Conference the introduction of programmatic video advertising into their TV channels allowing…
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Fox Corporation  announced a partnership with Magnite, the world’s largest independent omnichannel sell-side advertising platform (SSP), to serve as the launch partner to power programmatic campaigns for OneFOX video inventory across the…
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The KAI Dashboard identifies and prevents fraud and RTB technical issues across programmatic channels. Leveraging the newly unveiled dashboard insights, publishers in Kubient’s premium CTV inventory are finding opportunities to monetize…
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Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns Volta Inc. , an industry-leading electric vehicle ("EV") charging and media company, announced that all…
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The Majority of Global Brands Would Increase Media Spend with Publishers that Provide Content Object Signals PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a…
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-OpenID audience activation across all TV advertising buys and agency buying teams allows campaigns to be measured holistically and gives marketers true cross-platform insights on overall campaign effectiveness -Interoperability with…
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New integrated ad experiences yield higher brand awareness, more engagement and fewer disruptions for viewers Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad…
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Group Black, one of the largest collectives of Black-owned media and diverse creators, and Magnite, (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced their collaboration to help Black-owned…
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VSBLTY Groupe Technologies Corp., a leading software provider of security and retail analytics technology, today announced that it is partnering with Perpetual Media, LLC to provide programmatic advertising to Winkel Media in Latin America.…
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Cloud-native platform simplifies, automates, and analyzes the transactional communication delivery process SaaStr Annual 2022, Paris Deliver, the cloud-based document delivery service, announced the launch of the first programmatic…
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First-of-its-Kind Real-Time Ad Sales Optimization Providing advertisers flexible ad-buying across 7+ million households Viant is the first Demand-side Platform (DSP) to utilize this new technology DISH Media …
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Campaign achieved 21-35% incremental reach across key audience segments with the addition of linear addressable and higher conversion efficiency for linear addressable compared to OTT Magnite , the world’s largest independent omnichannel…
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Pixalate found 800k+ mobile apps across the Google & Apple app stores that are likely accessed by children under the age of 18; 64% of UK-based Children's Apps in the Apple App Store request permission to access personal info Pixalate,…
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Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital…
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Shared commitment to sustainability and transparency a key factor in partnership Havas Media Group (HMG) North America and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced that OpenX has been named a…
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Consumers are inundated with ads, many of which are not relevant Today’s consumers are “always on,” toggling between digital devices. Consumer PC and mobile activities provide signals that enable data-driven marketing for brands that…
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New strategic roles join over 10 new hires in the region in 2022 so far Blis, the audience-first platform that doesn't rely on personal data, announced the hire of David Asch as VP of Programmatic Partnerships and Jonathan Alt as RVP…
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Report provides detailed rankings for ad sellers across Roku, Amazon Fire TV, Google and Apple app stores - including breakdowns by region and device - and highlights Magnite, Comcast's FreeWheel, InMobi, BidSwitch as top ad platforms based…
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