Affle (India) Limited through its subsidiaries ("Affle"), announced that it has approved 100% acquisition of Jampp, a leading programmatic mobile marketing company. Jampp is a global platform that started in 2013 in Latin America…
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Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital…
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Triton Digital®, the global technology and services leader to the digital audio and podcast industry, today announced a partnership with PayTunes, India’s only Audio Ad Aggregation Platform to integrate the PayTunes DSP with Triton’s…
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There has been an increased demand for programmatic ad and tech marketing solutions over the years, Julie Réali, Director of Programmatic Partnerships at Dailymotion shares her top observations in this MarTech Series QnA: ______…
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Skydeo expands its high-performing Skydeo ShoppingGraph™ data solution across over 1,000 Brands & Products and over 3,000 unique audience segments for advertisers to boost sales and new customer acquisition. Marketing Technology…
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JCDecaux SA, the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic…
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New Marketplace Offers Programmatic Access to Exclusive, Guaranteed Inventory from Leading Publishers and Media Companies FatTail, an enterprise technology company powering premium advertising supply for the world’s leading publishers,…
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Company targets Hispanic market in initial focus, expanding Florida operations and appointing LATAM expert Amanda Abrarpour to drive efforts MiQ – global programmatic media partner – today announced the launch of their U.S.…
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Martha Tracey of Crawley Ventures has joined Boulder-based Brandzooka as a board observer. Tracey stepping into a board observer seat comes as a part of Brandzooka's recent infusion of an undisclosed amount of growth capital funding, which…
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Brands are looking for “ad solutions” – a category that rose sharply after staying low for five months, as measured by Bombora Company Surge(R) This week’s intent data points to a rise in searches around “programmatic” and “LED billboards”…
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Originator of programmatic interactive CTV ads sees massive uptick as agency demand combines with growing supply offering BrightLine, the leader in interactive and dynamic connected TV (CTV) ad solutions, sees 4x growth in…
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Sweeping Changes Fuel Optimism About Programmatic Guaranteed and Other Alternatives to the Open Auction FatTail, an enterprise advertising technology company built to power the premium market for publishers, today unveiled new data about…
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The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem. Innovid, the only independent omni-channel advertising and analytics platform built for television,…
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Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280%…
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A new report from MOLOCO projects significant gains for app categories most negatively impacted by COVID-19 as lockdown conditions lift worldwide MOLOCO, a leader in machine learning and growth solutions for mobile marketers, found that…
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An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of…
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Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party…
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Programmatic traders are the lifeblood of digital advertising, an industry expected to grow by more than 21% this year. That growth, however, has arguably come at a cost: New technologies and processes are released constantly, creating…
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The development of technology in various sectors has led to the formation of new ways of incorporating different technology into daily tasks to ease manual work and lessen the overall workload. Human resource management is also integrating…
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Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising…
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