Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World AdTheorent Holding Company, Inc, a leading programmatic digital advertising company using advanced machine…
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The purchasing and selling of digital advertisements using automated systems that link publishers with potential advertisers is - programmatic advertising. A modern marketer's profession has become more dependent on programmatic…
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The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the…
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Atmosphere Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences in Public Spaces SpringServe,the leading independent TV ad serving platform, today announced a strategic integration with…
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First-ever customer ‘readiness’ scoring offers new, strategic way for advertisers to evaluate and inform cookieless campaign strategies & execution MiQ – the global programmatic activation partner – announced the launch of…
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There’s a long-running narrative in the advertising industry that stipulates we should all be conscious of publishers’ best interests. After all, without ad-funded publisher content there would be no ad tech. Yet, with recent reports…
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Advertising Automation Platform Recognized as a Top Provider in the Industry for Third Consecutive Year Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced that the company has been named to …
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ER selected from hundreds of submissions from around the world Extreme Reach (ER), the global leader in creative logistics, has been named one of AdExchanger’s Top 50 2022 Programmatic Power Players, Extreme Reach announced . Defined by…
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The Neuron, a leading global Digital Out of Home (DOOH) programmatic platform for Agencies and SMBs, announces the release of its DOOH Design Studio. The Neuron, a leading global Digital Out of Home (DOOH) programmatic platform for…
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B2B Intent Data Leader Honored as One of the Best Agencies, Tech Providers and Partners for Advertisers Bombora, the leading provider of B2B Intent data, is one of the 2022 Top 50 Programmatic Power Players, according to AdExchanger, the…
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Partnership makes rich, zero-party consumer data from Hispanic, Black/African American, Asian, and LBGTQ+ audiences available, for the first time in programmatic media planning and buying. Semasio, a pioneer of targeting and insight…
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JCDecaux SA, the number one outdoor advertising company worldwide, in partnership with VIOOH, the leading premium global digital out-of-home supply-side platform, announced today the launch of their programmatic DOOH offering for the…
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Ads for good platform offers turnkey solution for brands and agencies looking to harness Scope3’s holistic ad tech data; Combined, this technology will allow advertisers to track, measure and reduce end-to-end carbon footprint of their…
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JCDecaux UK launches programmatic digital-Out-of-Home at London’s Heathrow airport Paris, 16 June 2022. JCDecaux SA, the number one outdoor advertising company worldwide, announced today that its UK subsidiary JCDecaux UK has added…
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Comscore, iSpot, Nielsen, Innovid and VideoAmp Among Initial Providers Certified by Magnite Magnite , the world’s largest independent sell-side advertising platform, announced it has certified Comscore, iSpot, Nielsen, Innovid, and…
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Magnite technology will be the access point for programmatic buyers Magnite , the world’s largest independent sell-side advertising platform, announced it has been selected to extend programmatic automation to DIRECTV’s traditional…
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Martin Hill, Head of Programmatic at Dianomi chats about the future of marketing and martech and what B2B teams need to do to prepare better for a cookieless future: __________ Welcome to this MarTech Series chat, Martin, we’d love to…
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The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner. Adani airports, the aviation business incubated under Adani Enterprises Ltd, a leader in the…
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The Neuron, a global Digital Out of Home (DOOH) programmatic platform for Agencies & SMBs, announces its partnership with location intelligence experts, PlaceIQ The Neuron, a leading global Digital Out of Home (DOOH) programmatic…
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Advanced TV advertising leader enhances ad enablement and self-service marketplace Cadent, the largest independent platform for advanced TV advertising, announced a new feature within Cadent Aperture Platform which will enable programmatic…
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