Bobsled Marketing Selects Pacvue As Advertising Technology Partner
Bobsled Marketing, the leading agency provider for mid-sized brands selling on today’s major marketplaces, has selected Pacvue as its primary advertising technology partner. Pacvue is the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising.
Both companies have been lauded by Business Insider as being part of the top 18 companies powering Amazon’s advertising and seller business.
Bobsled selected Pacvue as its primary technology partner to automate and optimize bidding, and produce insightful analysis for Bobsled’s 70 clients. “Online marketplaces are one of several sales channels for our clients, who are typically mid-sized branded manufacturers. Delivering a highly efficient, effective advertising solution to them is a top priority,” says Kiri Masters, founder of Bobsled Marketing.
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Brands who seek the best-in-class functionality across advertising automation and analytics, as well as in strategy and execution of their growth plan, will benefit from the partnership of the two companies.
Bobsled cites three key reasons for selecting Pacvue as its advertising software solution: best-in-class automation and reporting features, marketplace expansion opportunities, and a shared focus on educating the market.
Marketplace Expansion Opportunities
Pacvue has demonstrated a commitment to delivering solutions for not only the largest eCommerce marketplaces but for fast-growing platforms as well. One of the first-to-market solutions for Instacart Advertising, Pacvue has already helped dozens of brands to capture shopper demand in this channel, and Pacvue will expand to several additional retailers in 2021.
“Our mission at Pacvue is to provide the intelligence and tools needed to help brands win in the future of eCommerce,” says Melissa Burdick, president of Pacvue. “We will continue to expand into new marketplaces so that brands can make smart investments in the channels where their customers are shopping.”
“We are excited to partner with Pacvue to deliver great outcomes for our clients on the Amazon and Walmart marketplaces, but also to uncover new growth opportunities for clients through platforms like Instacart and other major marketplaces as they come online,” says Masters.
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Best-in-Class Automation and Reporting Features
Recently, Pacvue ranked first among over 40 tools in the “Amazon Advertising PPC Tools Overview” independent review by David Zimmerman, a Veteran Amazon Advertising Educator & Instructor.
“Our philosophy on software and automation has always been to work with best-in-class partners, rather than losing focus on internal development which can also create poorer outcomes for clients. The features and workflows that Pacvue offers across Amazon, Walmart, and Instacart means that our team spends less time on mundane processes, and more time working with clients on their strategy,” Masters says.
Shared Focus on Educating the Market
Bobsled produces an array of weekly educational content, drawing on best practices developed within the company, which includes blog posts & white papers, and a podcast. Kiri Masters has also been a regular contributor to Forbes’ retail publication since 2018 and has authored two books on the topic of Amazon.
Melissa Burdick speaks at some of the retail industry’s leading conferences and is a frequent guest on Bloomberg Technology. The Pacvue team consists of eCommerce veterans and regularly hosts office hours and educational brown bag sessions on the latest best practices and new developments in marketplace advertising.
“It is important for us to partner with a company that shares our commitment to educating the market and progressing the conversations that brands need to have around their e-commerce channels,” Masters says.
“The eCommerce industry is constantly evolving, and we believe the brands that win will be the ones leaning into new opportunities,” says Burdick.
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