Integration Brings Holistic Revenue Forecasts and Reporting Across Direct and Self-Service Channels; Lowers Customer Acquisition Costs for Media Companies

Boostr, the leading advertising management platform for media companies, announced its strategic partnership with DanAds, the premier provider of self-serve and advertising automation technology. Through this collaboration, Boostr’s state-of-the-art ad management platform will fully integrate with DanAds’ self-service advertising automation tools, bringing self-service to global media companies of all sizes. The integration will allow broadcasters and media companies to automate the entire self-service sales process, from media proposal generation utilizing Boostr’s ProposalIQ through planning, buying, reconciliation, and billing within Boostr’s order management system (OMS). The expanded toolset enables a streamlined self-service workflow for any type of media company, including broadcasters selling across linear TV, digital, and streaming inventory, as well as retail media networks and digital publishers selling across multiple channels.

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The integration will allow broadcasters and media companies to automate the entire self-service sales process, from media proposal generation utilizing Boostr’s ProposalIQ through planning, buying, reconciliation, and billing within Boostr’s order management system (OMS).

The strategic partnership enhances Boostr’s ability to help its clients drive profitable growth in today’s dynamic digital advertising landscape. The integration gives media companies a holistic view across direct-sold and self-serve channels that empowers media owners with consolidated, cross-channel, real-time revenue forecasts. Boostr clients will now be able to automate proposal generation, media planning, media activation, billing, and reconciliation for direct-sold and programmatic deals and self-service deals–all within a single platform. This will be especially useful for broadcasters seeking holistic management of linear TV, digital, and streaming inventory and retail media networks (RMNs) seeking to activate additional revenue quickly. By leveraging Boostr’s CRM to segment, service, and upsell or downgrade clients to the proper sales channel, media companies can boost their customer LTV (lifetime value) and lower their CAC (customer acquisition cost).

“We are excited to partner with DanAds to deliver a comprehensive solution that addresses the complex needs of today’s media sales landscape,” said David Christopher-Morris, SVP of Products at Boostr. “Our combined technologies will enable media companies to streamline operations, increase revenue, and improve profitability with unmatched precision and ease.”

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“We are thrilled to partner with DanAds to bring a revolutionary solution to the market. This collaboration aligns perfectly with our mission to empower media companies with the tools they need to succeed in today’s dynamic advertising landscape,” said Patrick O’Leary, CEO of Boostr.

“Partnering with Boostr allows us to enhance our self-serve platform with industry-leading revenue management capabilities. Together, we are creating a comprehensive solution that addresses the critical needs of publishers and advertisers alike,” said Istvan Beres, CEO & Co-Founder of DanAds.

Boostr, renowned for its user-centric ad sales management solutions, has been at the forefront of enhancing media business operations for the past decade. Its platform, designed by media executives for media executives, boasts features like next-generation revenue forecasting, dynamic rate card management, and comprehensive inventory insights. With over 50 automated workflows, Boostr enables sales and ad operations teams to save valuable time, enhance collaboration, and boost profitability.