Strategic Partnership

Partnership combines Cvent’s leading event marketing and management platform and Encore’s global production capabilities to help organizations deliver more engaging and impactful experiences Cvent, a market-leading meetings, events and hospitality technology provider, and Encore (created through the merger of Encore and PSAV), a leading global event production company, announced a strategic partnership that leverages the respective strengths of both global organizations, including Cvent’s comprehensive event marketing and…

The partnership will result in a research and innovation boost for data science, net zero and 5G applications With effect from 1st June 2021, Birmingham City University (BCU) and Covatic Ltd have agreed on a strategic partnership that will see a suite of joint R&D programs, external funded PhDs and graduate placements. These will be in close partnership with academic leads within the Faculty of Computing Engineering and the Built Environment (CEBE) spanning high technology areas in data science, AI, net zero and in 5G.…

Agency behind marketing strategy featured on NYT, USA Today, and more partners up to enhance company website and encourage members to improve accessibility for web users with disabilities Prominent US marketing agency Duct Tape Marketing today announced a strategic partnership with Online ADA, a leading digital accessibility agency, to increase Duct Tape Marketing’s web accessibility and encourage members to enhance their own. Marketing Technology News: TVEyes Adds Listenership Data to its Global Podcast…

Companies partner to combine Tethr's research-backed conversation intelligence platform and Challenger's Effortless Experience Capabilities Builder for customer service training. Tethr, the leading AI-powered conversation intelligence platform for listening enterprises, today announced a strategic partnership with Challenger to launch a diagnostic designed to measure agent performance before and during Challenger’s Effortless Experience™ training. The Diagnostic will measure ROI on training programs and help…

Partnership will help Japanese organizations rapidly design and improve customer and employee experiences in an increasingly competitive market IBM Japan becomes the first Qualtrics reseller in Japan Qualtrics, the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today announced a new strategic partnership between Qualtrics Japan and IBM Japan, Ltd. (IBM Japan) to help organizations rapidly access and realise the full value of the Qualtrics Experience Management Platform™. Marketing…

Cloudbric, a web security service provider, announces a strategic partnership with Professtama, one of the largest security solutions providers in Indonesia. Cloudbric, a leading web security service provider, has announced a strategic partnership with Professtama Development Group, one of the largest security solutions providers in Indonesia. The objective of the partnership is to strengthen Professtama’s cybersecurity and create a synergy that can expand Cloudbric’s client base in Indonesia. Marketing Technology…

Geekco Technologies Corporation (“Geekco”) announces the conclusion of a strategic partnership with Eva Coop (“EVA”) a cooperative. Geekco and Eva, two young Quebec entities, are now joining forces to promote local businesses through the FlipNpik application. Thus, from mid-April it will be possible for users and members of Eva who have downloaded the FlipNpik application and who actively promote local businesses, to benefit from exclusive promotional offers including those offered by Eva within the surprise box on the…

Partnership to help accelerate Staffbase’s global growth and further strengthen its leading position in digital solutions for internal communications Digital employee communications are becoming a key factor in business success, particularly in the wake of the COVID-19 pandemic Existing investors Insight Partners and e.ventures will also contribute to this financing round Staffbase, a leading provider of digital solutions for internal communications, and General Atlantic, a global growth equity firm, today…

Widen, a leader in the cloud-based digital asset management (DAM) + product information management (PIM) software industry, is pleased to announce its strategic partnership with Americaneagle.com, a digital agency and industry leader in professional website design, development, and digital marketing. This partnership bridges the gap between digital experience services and integrated DAM+PIM offerings – ultimately, creating a robust digital solution to meet customer needs. Marketing Technology News: MarTech Interview with…

This expanded initiative will help customers accelerate their critical digital transformation efforts, support their journey to the cloud and build enterprise resilience Capgemini has further strengthened its strategic initiative with Microsoft in North America to help clients accelerate their digital transformations and embrace new cloud-based ways of working. Under this initiative, Capgemini and Microsoft will collaborate to help organizations in North America drive their digital agendas forward by connecting business…

Leading Global Video Advertising Platform Connects Advertisers with Crackle Plus Premium Inventory Distributed Across FAST Channels SpotX, the leading global video advertising platform, today announced a strategic partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines Crackle…

Alliance yields new email API and marketing platform, strengthens Vonage's fully integrated business communications offering via Nexmo APIs, and makes Vonage the sole SMS provider for Sendinblue Vonage, a global business cloud communications leader, has partnered with Sendinblue, a leading provider of cloud-based email marketing and marketing automation technology, to deliver a rich email communications offering to customers via Nexmo, the Vonage API Platform. With this partnership, Nexmo is also now the sole SMS provider…