dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first ever programmatic digital out-of-home (DOOH) media inventory for brands and agencies in the Philippines

Aircast is a DOOH provider based in the Philippines, with most of their screens located in metropolitan Manila. DOOH refers to the distribution of dynamic content across digital screens in public spaces, allowing brands to connect the dots between online data and offline media with digital attribution.

The partnership gives dataxu a first-mover advantage to offer its clients real-time reporting for DOOH in the Philippines alongside other digital media buys.

Alvin Wong, Regional Director SEA at dataxu, commented on the partnership, “The Philippines is one of the fastest growing digital markets in the region, and it’s therefore very exciting to partner with Aircast to bring Southeast Asia’s first programmatic DOOH solution to Manila. This partnership will empower media planners to plan DOOH much more effectively within a larger holistic, cross-channel media context in the Philippines, and hopefully will set a benchmark for other markets to follow.”

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Brian Conde, General Manager at Aircast, added, “We’re thrilled to announce this partnership between dataxu and Aircast. With our strategically placed Aircast screens offering higher viewership than other formats, marketers will be able to cut through the clutter and take advantage of the wide reach to connect with audiences. Together, this partnership has paved the way for scaling digital out of home programmatically in the region.”

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The partnership between dataxu and Aircast offers brands and agencies exclusive inventory to 150 sites in total, with a daily viewership of over 120,000. Advertisers can target audiences by selected tourist destinations or cities, by time and date, and specific live weather conditions.

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