Today, GaleForce Digital Technologies announced the introduction of another important integration for its robust MediaForce media planning and buying platform in 2021, partnering with OTT/video ad demand-side platform JamLoop.

Marketing Technology News: MarTech Interview with Alexander Knudsen, VP, Solutions Engineering at Amobee

With the move, MediaForce joins elite company among media buying platforms in offering solutions to buying beyond traditional broadcast media. As the trend of cord cutting continues to gain steam and more consumers are choosing streaming services over incumbent cable mainstays, the partnership will allow MediaForce’s growing list of clients to embrace the change and plan media buys accordingly, while reaching maximum target audiences. “We’ve loved working with JamLoop,” GaleForce Digital’s Vice President of Product and Development Jen Williams remarked. “Our companies recognize the need to continue connecting the dots across a fragmented media landscape. We are thrilled about this partnership and what it means for the future of MediaForce and its expanding client base.”

Marketing Technology News: SIGKDD Honors Groundbreaking Achievements in Knowledge Discovery and Data Mining