Index Exchange has announced the promotion of executive team members due to speedy revenue growth and expansion for 2018. The company looks to establish itself as the independent leading global advertising exchange. The changes come in at a time of unparalleled proliferation for Index Exchange.
Alex Gardner, former Senior Vice President, Partner in Development has been promoted to the position of Chief Revenue Officer. Gardner’s duties would involve overseeing combinational sales and divisional services, and shall remain accountable for Index’s corporate revenue targets.
Will Doherty, former Vice President in Business Development will be elevated to the position of Senior Vice President, Global Marketplace Development. He shall be responsible for all plans of execution and strategy globally, for the agency, marketer and demand side platforms.
Inclusive of promotions of Gardner and Doherty, Index Exchange also promoted James Prudhomme. From his previous position of being a Managing Director, he is now Head of International Operations wherein he shall oversee success of Index Operations outside of North America. This includes Index’s offices in Sydney and Dusseldorf. Prudhomme’s duties shall expand beyond Europe to support other country managers, and regional managing directors in Europe for business channeling and sourcing.
Rich Caccappolo, Chief Operating Officer, MailOnline said, “I’ve had the pleasure of working with the entirety of Index’s executive team across borders over the past several years. Index approaches programmatic advertising with a strategic and long lens, never rushing to produce a product or initiative without thoroughly vetting the idea both technically and commercially. I respect and trust the leadership team and look to them as a source of insight and ideas for MailOnline’s programmatic efforts. I’m excited to see them continue to expand to new horizons.”
The newly appointed sales and service leaders along with Gardner, Doherty and Prudhomme shall be responsible for the success and growth of Index Exchange’s global publisher partnerships and business ventures. They shall dedicate resources to everyday education and strategic advising. This outlook for Index Exchange looks forward to helping industrial players leverage programmatic benefits across multiple locations and channels.