Locality Launches Reach+: Convergence Across Broadcast and Streaming Advertising Available Locally for the First Time

Delivering unmatched reach and cross-screen measurement  for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms

Locality, the preeminent local video advertising provider, announced the launch of Reach+, a groundbreaking advertising solution that unifies local streaming and broadcast TV ad buying, solving for audience fragmentation. Reach+ delivers a new level of flexibility and sophistication to the advertising industry by simplifying the planning, buying, and measurement of local video campaigns, providing advertisers with seamless access to 100% of U.S. designated market areas (DMAs) across 150+ streaming channels and 400+ local broadcast TV stations.

Reach+ empowers all brands to optimize ad spends by offering maximum reach and frequency control in local markets. With broadcast and streaming platforms attracting the vast majority of viewers¹, it is crucial for brands to leverage both mediums in any advertising strategy to reach audiences where they are.

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This innovative solution combines precise audience targeting through streaming with the broad coverage of broadcast TV, allowing advertisers to deliver personalized, localized campaigns that resonate with market-specific target audiences.

“All purchase decisions happen locally, whether online or in-store,” Keith Kazerman, Locality’s president of streaming emphasized. “The importance of local in advertising landscape is undeniable, and Reach+ helps advertisers marry the authenticity of local messaging with premium content, driving ROI and business outcomes across both broadcast and streaming.”

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Locality’s Reach+ also offers advanced measurement capabilities, including incremental reach, ad effectiveness, and conversions, ensuring advertisers can track and optimize their campaign performance.

“With Reach+, we’ve made it easier than ever for advertisers to optimize their video buys across both streaming and broadcast,” said Ann Hailer, president of broadcast. “By providing a unified solution, we ensure brands reach their local audiences efficiently, no matter how they choose to watch.”