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Broadcast TV

As Wildfire Risk Increases, New PSAs Urge Americans to Recreate Safely Outdoors

The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards. "We want to welcome people back to their public lands, and we want it to be a safe experience for everyone," said Forest Service Chief Vicki…

3M Launches New Brand Campaign that Demonstrates How Innovation and Action Improves Lives

Positive Impact Through Inventor Stories Highlighted in New Series of TV Ads Starting During Game 1 of the 2019 World Series 3M launched Improving Lives – an integrated nationwide 3M Company brand campaign across multiple communication channels. Improving Lives tells the stories of science and innovation through the lens of its inventors to emphasize how and why 3M scientists are passionate to create solutions that are meaningful and make people’s lives better. “3M employees around the globe use their skills, know-how…

UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content

Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in the nation’s viewing habits The number of UK households signed up to the most popular streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019. With many homes using more than one service, the total number of UK streaming subscriptions rose by a quarter in 2018 – from 15.6m to 19.1m. And while traditional TV viewing…