More Advertising, New Channels, Better Fulfillment: ChannelAdvisor Enables Brands to Build a Better Consumer Journey

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new capabilities to help reach new customers, stand out in a competitive market, and increase operational efficiencies.

“Brands are actively seeking ways to streamline their e-commerce operations across the entire consumer journey, whether it’s how they promote their products, drive traffic to preferred retailers or even how they process orders across channels.” said Steve Frechette, vice president of product management at ChannelAdvisor. “ChannelAdvisor’s Spring Release gives them more ways to do that. We’re excited to announce our latest batch of platform enhancements, partnerships and integrations that will help our brands scale and optimize their marketing, selling and fulfillment operations — all from a single interface.”

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ChannelAdvisor’s Spring Release includes:

Managed Support for Advertising on TikTok

TikTok is increasingly used by brands and retailers to reach new audiences in a fun and engaging manner. ChannelAdvisor’s Managed Services team has now added support for TikTok to its broad suite of advertising offerings to help our sellers leverage this important marketing channel. Our support for TikTok is now the latest tool that brands and retailers can leverage as part of a comprehensive digital advertising and social commerce strategy , which also includes support and optimized strategies across Google, Bing, Amazon, eBay, Facebook, Instagram, retail media programs, and more.

Optimize Fulfillment Operations Across More Sites From a Single Platform

Success in multichannel commerce relies on more than just having a listing on a given channel. To that end, ChannelAdvisor’s strategy is to go deep on key channels and enable our clients to leverage native capabilities such as advertising and fulfillment. With this release, ChannelAdvisor adds to its fulfillment support by providing the ability for sellers to manage and automate their fulfillment operations across additional channels, including:

• Bol.com
• Fulfillment by ABOUT YOU (‘FbAY’)
• Castlegate (Wayfair)

With these additional fulfillment integrations, sellers can deliver the best “on channel” consumer experience while maintaining flexibility over fulfillment options based on product selection.

Access Over 340 Marketplace and Retail Integrations to Reach New Consumers

ChannelAdvisor continues to reinforce its commitment to channel diversification with support for over 340 channels globally, giving brands and retailers the reach and flexibility to present their products to the right consumers at the right time across the globe. New channels added include:

Marketplaces:

• Blokker (NL)
• Linio (CL, MX)
• Manor (CH)
• Oriental Trade Company (US)
• Secret Sales (BE, NL)
• Spartoo (17 New Locales: BE, CZ, DK, DE, ES, FI, GR, HR, IT, NL, PL, PT, RO, SE, SI, SK, UK)
• Walmart (MX)

1P Retail Integrations:

• Douglas (AT, DE)

Support for Additional Amazon 1P Content Locations:

ChannelAdvisor has also added support for 12 new Amazon 1P Content countries for its 1P vendors, including AE, AU, BR, CA, IN, JP, MX, PL, SA, SE, SG, and TR. With these additions, ChannelAdvisor now supports Amazon Vendor Content in 19 Amazon 3P locations and 21 Amazon 1P locations, enabling sellers to automate their submission to the vendor central catalog.

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