Vistar Media and Quividi Join Forces to Fuel Programmatic DOOH
Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics.
Vistar Media and Quividi share a global footprint, with common DOOH partners in North-America, Europe and APAC. Through this partnership, media owners can easily get the accurate impression data necessary to transact programmatically.
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AdMyTV, an innovative provider enabling screen owners to connect to programmatic ad platforms, is the first network to benefit from the collaboration. AdMyTV utilizes its PANDA (Programmatic Advertising Network Delivery Appliance) IoT device to allow screen owners to easily connect currently passive (non-revenue generating) place-based screens to the Vistar programmatic platform.
AdMyTV has been using Quividi’s platform to measure the audience of its community of screens for the past year. Using Quividi’s data, AdMyTV is now opening its growing inventory to agencies and brands, who can place their buys programmatically through Vistar’s ad exchange.
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As Dave Rossi, AdMyTV’s Chief Technology Officer, explains, “Our mission is to help screen owners capitalize on their engaged audiences by easily connecting to programmatic advertising.” Mr. Rossi also notes, “Quividi’s audience analytics combined with the Vistar ad server and SSP allows AdMyTV to transact in the largest programmatic ecosystem for DOOH, bringing digital buyers to screens across the nation.”
“Programmatic trading requires accurate audience data for advertisers to commit to DOOH budgets”, says Laetitia Lim, CEO, at Quividi. “With Quividi’s audience data accepted in the Vistar exchange, admytv and all our DOOH partners can seamlessly yield incremental ad dollars from programmatic.”
“Accurate impression measurement is a bedrock requirement for participating in the programmatic ecosystem,” said Eric Lamb, Vice President, Publisher Solutions, Vistar Media. “Quividi’s solution allows networks to get off the ground easily with accurate data.”
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