Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses, announced the launch of text marketing. This new capability creates an efficient and effective way for salons, spas, medspas, and barbershops to boost bookings, drive revenue, and maximize client engagement. Text marketing with Boulevard enables self-care businesses to instantly reach clients through highly targeted SMS campaigns. Executed directly within the Boulevard platform, text marketing enriches the end-to-end client experience on which self-care businesses depend.

“Businesses can’t be passive or rely on legacy marketing tactics designed for a bygone era. Text marketing with Boulevard helps self-care businesses improve their overall marketing strategy with a powerful tool to get more clients in the door.”

“In today’s highly competitive climate, finding new and effective ways to engage and communicate with clients is essential to driving revenue growth,” said Jozlyn Miller, senior education manager at Boulevard. “Businesses can’t be passive or rely on legacy marketing tactics designed for a bygone era. Text marketing with Boulevard helps self-care businesses improve their overall marketing strategy with a powerful tool to get more clients in the door.”

As current and prospective clients’ communication habits and preferences evolve, text marketing has quickly become essential to any modern salon and medspa marketing plan. Text marketing provides a fast, efficient way to connect with clients and engage them in conversation, and booking links sent directly via text makes it easy to schedule that next appointment. With high open and click-through rates and fast client response times, text marketing is a must-have component of a comprehensive marketing strategy.

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Managing client communications in a single thread

Unlike many competing offerings, Boulevard’s text marketing capabilities leverage a dedicated phone number unique to each business location. All text communications from Boulevard — including client notifications, two-way texting, and text marketing — are sent from the same dedicated business number. Leveraging the same phone number across communications ensures client recognition and improves text marketing response rates.

All Boulevard text marketing campaigns are two-way enabled and allow clients to respond to marketing texts as they would a direct message. Text marketing integrates with Boulevard Messages, enabling staff to continue the conversation directly from the Boulevard platform and promptly answer client questions.

Tailored audiences, custom campaigns, rich insights

With text marketing from Boulevard, clients can tailor campaigns to a highly targeted audience of recipients. Customers can easily create, save, and reuse client segments with Boulevard’s intuitive audience builder and filter capabilities. Since every self-care brand is unique, Boulevard’s easy-to-use campaign builder enables customers to create customized, on-brand messages with just a few clicks. Most importantly, Boulevard provides a rich array of meaningful campaign metrics and reports, allowing customers to track a current campaign’s success and optimize future ones.

Client communication made easy

The addition of text marketing further expands Boulevard’s already robust suite of SMS communication capabilities. Boulevard’s automated notification texts help self-care businesses deliver a more premium and personalized client experience while reducing no-shows and deepening client relationships. With automated confirmation and reminder texts, self-care businesses can proactively keep clients informed leading up to their appointment, and, just as importantly, keep the conversation flowing afterward to build the kind of long-term relationship that drives client retention.

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Automated notifications limit the time and energy self-care businesses spend confirming appointments via phone, enabling them to dedicate more attention to their clients. Boulevard’s automated client notification texts engage clients instantly and directly when they’re most available, prompting them to confirm their appointments and providing critical reminders and other important details about their upcoming service. Business owners can add custom text language to match the unique communication tone and style of their brand.

Elevating the self-care industry

Since 2016, Boulevard has been elevating the self-care industry and empowering business owners and professionals alike to redefine the client experience. Boulevard’s commitment to innovation and regular delivery of industry-first capabilities such as Precision Scheduling™ underscore why its platform is used by more than 30,000 self-care professionals in more than 3,000 hair salons, beauty salons, salon & spas, nail salons, barbershops, and medical spas across the U.S. to book more than 1 million appointments every month. As a certified payment facilitator (PayFac), Boulevard is also trusted to process over $2 billion in payments yearly.

Already renowned for delivering intuitively designed salon software that helps customers create memorable client experiences by streamlining everything from online booking and business management to email marketing and payment processing, Boulevard has also rapidly emerged as the medical spa software of choice for the fast-growing medspa industry. According to a recent customer impact study, users of Boulevard’s medspa software grew revenue by 30% on average in the first year alone.