A New Sister Brand Specializing in Unified Brand Experiences
Target Marketing, the go-to resource for marketing success, introduced BRAND United under parent company NAPCO Media, a leading B-to-B media company. BRAND United will serve as a resource for marketers on the omnichannel strategies and innovative technologies that can be implemented at each stage of the customer journey to create a united brand experience.
BRAND United will guide marketers by taking a deep dive into each experience touchpoint; from discovery and first communication through to packaging, support and beyond. BRAND United will help organizations create a cohesive, engaging and united customer experience across multiple channels.
“Today’s brands have an exciting and extraordinarily diverse array of platforms and methods to reach prospects and clients; each platform with its own unique capability,” said Chris Lyons, president and chief revenue officer of Target Marketing. “BRAND United is designed to offer the executives who run those brand insights into well-orchestrated brand strategies that maximize return on marketing investment.”
BRAND United’s digital hub, offers a multitude of real-life case studies, research and practical tips that are comprised of data-driven insights from organizations that have successfully implemented the technologies and strategies that are moving the industry forward. Producing cross-industry content, BRAND United is designed to present actionable insight as to how organizations can implement a brand unified approach, creating an engaged and loyal customer base.
“In today’s dynamic marketing landscape, maintaining a brand image and consistency across all platforms is of utmost importance,” Lyons continues. “BRAND United will help marketers succeed in achieving maximum brand performance.”