TMMData Announces New Marketing Campaign Tracking Capabilities to Its Platform

TMMData Announces New Marketing Campaign Tracking Capabilities to Its Platform

New Offering Supports Even More Comprehensive Marketing Insights with Additional Options to Scale and Govern Creation of Campaign Tracking Codes and Urls

TMMData, creator of flexible data integration and data preparation platform Foundation, announced the launch of new “batch entry forms” as part of its suite of self-service data blending tools. This release enhances the platform’s data workflow capabilities so digital marketing and analytics teams can better scale their campaign management process with automation.

The new batch forms tool enhances TMMData’s powerful Master Campaign Management solutions, expanding application for the form-based data entry and integration tools used by numerous Fortune 100 companies to manage and govern their marketing campaign tracking and analytics efforts.

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“One of our long-standing goals has been to move marketing teams away from an over-reliance on spreadsheets, which have significant limitations when they’re used for purposes they weren’t designed for,” said Bob Selfridge, TMMData CEO and Founder. “Our newest solution was created in response to our marketing clients’ requests for a tool that offers the power of seamless, collaborative, online software for large-scale coordination, while providing the familiarity of a spreadsheet-style interface.”

The new batch entry tool complements the existing forms-entry and post-classification options for campaign tracking that empower marketers to:

  • Increase visibility into multichannel marketing performance for better ROI, insight and planning
  • Decentralize and coordinate campaign tracking setup across internal marketing departments and external agencies
  • Avoid gaps in campaign data with multiple options for post-classification processes
  • Directly connect clean, standardized data with analytics packages from Adobe and Google, among others

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TMMData’s latest enhancement follows the recent debut of its Adobe Cloud Platform integration and ongoing releases of new data connectors, underscoring the company’s commitment to continuously advancing the platform’s value for marketers.

TMMData’s Foundation platform provides Master Campaign Management solutions for organizations like Comcast, Shell, FedEx, Royal Caribbean and Sony Entertainment, to address strategic data challenges and maximize organizational efficiency by automating the process of accessing, aggregating, enriching and managing data from any source.

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