Implementation of Enterprise SaaS Solution Provides Powerful Multi-touch Attribution, Advanced Analytics and Real-Time Lead Monetization Capabilities
Accelerize and its digital marketing software division CAKE announced that a leading national mortgage lender has selected Journey by CAKE to quickly and easily analyze marketing performance that aligns with the company’s business objectives. Unifying marketing analytics into a single platform, Journeyis an enterprise cloud-based solution that delivers actionable insights on formerly siloed data. Additionally,Journey’s programmatic lead management technology seamlessly combines traffic and cost data with revenue.
Committed to serving their clients and helping them achieve the dream of homeownership, the mortgage lender is recognized as an industry leader and also ranks high in terms of charitable contributions, plus employee and customer satisfaction. Prior to choosing Journey, the organization leveraged a proprietary system to manage and route its large number of incoming leads. However, the solution was disjointed and provided no insights into which sources drove in new, qualified leads. With Journey, marketing information – from granular user-level data from the channel and campaign, to cost data and performance is now collected and unified on a single analytics dashboard and the company is enabled to route leads to specific partners based on lead data criteria. This programmatic approach streamlines routing leads in real-time, enhances workflows and drives improved return on advertising spend.
According to ABA Bank Marketing, 95% of buyers use online tools during their home search. Thus, companies need to not only intelligently handle their digital marketing resources to effectively reach customers, they also need to maximize and monetize qualified leads once they’re captured.
“We understand that every dollar and minute matters in the mortgage industry and that it’s a challenge to determine which marketing channels are driving a return on investment,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE offers the only programmatic lead management technology that seamlessly merges traffic and cost data with revenue. By unifying this rich data, our solution simplifies and streamlines the process of investing marketing dollars to leverage multi-touch attribution, and truly understand which channels and campaigns are most effective at bringing in new business.”