Company steps into the metaverse with functional marketing
TUGA Innovations, Inc. (“TUGA Innovations”, or the “Company”), which is developing solutions for urban mobility challenges with the TUGA, a new type of electric vehicle (“EV”), is pleased to announce it has made the leap across the digital divide from urban mobility into the metaverse through the efforts of its in-house digital marketing team.
The founders of TUGA Innovations have integrated the magic of augmented reality (“AR”) and virtual reality (“VR”) through the power of artificial intelligence into a practical tool for experiential product marketing. With the growing interest in the metaverse, the Company’s marketing efforts will offer an end-user experience through a digitally enhanced journey of its lineup of all-electric urban mobility vehicles as an essential integrated component to the sales and marketing process.
TUGA Innovations VR and AR promotional tools will soon be available in the Quest store for VR goggles, and as an AR App available through the Apple IOS store and Google Play store.
Edmundo Nobre, Digital Director at TUGA Innovations states, “We’ve been able to develop AR and VR tools thanks to the expertise of our Partner Aromni. We are delivering TUGA virtual tools so that the public can experience our vehicles before our vehicles are launched.”
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The VR promotional tool offers the public unique ways to experience the TUGA vehicle platform features, including the operations of the innovative canopy, expandable chassis, retracting rear axle, and onboard electronics, which are demonstrated when using Quest VR goggles. All TUGA models in development will be available for viewing, including the Thunder, Falcon, Commuter, Deliver, Cargo, and Pickup configurations via online access at the Quest Store. Salespersons, dealers, and potential customers can explore the vehicle in-depth while simultaneously projecting the Quest goggle imagery onto a screen for display purposes.
The AR promotional tool has similar functionality but is available as a downloadable application on smart phones and tablet devices. Sales and marketing representatives along with potential customers can easily visualize any of the TUGA models geolocated withing their own city and can include friends or family enjoying a journey featuring the stylish Thunder and Falcon interiors. The technology demonstrates the many features and benefits exclusively developed by TUGA through extensive real-time AR scenes of the vehicle in action.
Cesar Barbosa, VP and Co-Founder of TUGA Innovations adds, “Subject to final testing, our vehicle development team is scheduled to launch our fully engineered commercial prototype in Q4 of 2022 or Q1 of 2023. Our VR and AR promotional tools are designed to demonstrate our digital expertise and to launch our promotional efforts in earnest. We believe a modern vehicle needs a modern and immersive marketing effort that truly demonstrates what we have created. We think this is an exciting approach and look forward to building interest with our VR and AR promotional tools.”
The digital team brings substantial knowledge, expertise, and access to a broad industry network involved in metaverse development. The team members are pioneers in the digital innovation space as holders of several individual and joint technology patents and as project designer/implementors for several Fortune 500 companies.
The TUGA fully electric fore-and-aft 2-seat vehicle aims to address the many challenges faced when driving in, between, and around urban centres and metropolitan areas. The vehicle is no wider than a motorcycle for agility and boasts a patent pending expanding rear axle for stability at higher speeds and a patent-pending expanding length vehicle chassis system offering a unique backwards movement of the rear part of the vehicle to enable improved passenger and/or cargo access. The TUGA platform is being designed to offer multiple body styles initially identified as the TUGA Commuter, TUGA Deliver and TUGA One concepts.
Company CEO John Hagie notes, “These innovative tools position us at the convergence of the metaverse and online marketing. Today, we plan to commence with a suite of promotional tools and tomorrow we hope to develop online feedback and interest from metaverse users that may even aid in the creation of future vehicle components, features, and benefits. What better way to organically grow than by having the end-users integrated into the process? Digital functionality is in our DNA, and we aim to establish and consolidate our leadership position in the digital space as part of our ongoing commitment to value creation.”
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