Australian Ad-tech company Big Ads has partnered up with Airtory – a US based creative management platform to deliver the best digital ads in the business.
Airtory creative is directly integrated into BIG’s Buddy platform so agencies and brands can quickly compile rich media digital ads and launch them programmatically through their favoured Demand Side Platform.
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Now rather than days building and testing rich media formats, ads are ready to go live in minutes. The formats allow advertisers to run multi-dimensional ads, including video from the ad unit.
Said BIG CEO David Green: “Having an agile outfit like Airtory on board fits right in with our culture of providing Speed, Quality & Value.
“They are at the cutting edge of ad formats and delivery and constantly looking to improve their product range which is perfect for our market.”
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The highly-quality creatives also provide metrics to show exactly how users interact with the ads, including viewability, attention time, clicks, impressions and engagements.
Airtory CEO Julian Frachtman added: “We’ve relished the opportunity to partner with BIG on their Buddy platform. They continue to help us iterate and improve on our offering as they work to push the envelope on their own.
We believe that rich media ad creation should be democratized via self service and available for all and that’s exactly what we’re doing with BIG.”
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