Mijem Inc., the Canada-based social media and technology company, today announces that it has closed an investment from noted technology entrepreneur Calvin Ayre, founder of venture capital firm Ayre Group Ventures and blockchain conglomerate CoinGeek. Mijem will use the investment to support the company’s ambitious growth agenda, which includes implementing a unique Bitcoin SV-based cashback loyalty system using the Bitcoin SV blockchain. Terms of the deal were not disclosed.

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Mijem Inc. is the developer of the popular Mijem social marketplace, an intuitive online platform and application ecosystem which connects students with their peers to efficiently buy, sell and trade goods and services. Mijem social marketplaces center around the communities of post-secondary institutions in the United States and Canada. To date, Mijem has established relationships with more than 70 university and college communities, including those of the University of Texas, the University of Toronto, the University of British Columbia, the University of Michigan and the University of Miami.

Commenting on his investment, Ayre Group Ventures founder Calvin Ayre, said:

“Mijem continues to demonstrate the value of the innovative social marketplace model they have pioneered across a growing network of university and college campuses in North America. At Ayre Group Ventures, we share many of the values which have made Mijem successful – speed, efficiency, accessibility – and see a great opportunity to work with their team to further develop the Mijem offering with Bitcoin SV and play a part in their ongoing success story.”

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Mijem founder Phuong Dinh added:

“Mijem evaluated several digital currencies that would be of value to our customers and Bitcoin SV clearly is a great fit for Mijem. Bitcoin SV (BSV) is what the original Bitcoin white paper envisioned, a fast, inexpensive, peer-to-peer electronic cash system – and all these characteristics are important for Mijem’s Gen Z target market. Ayre Group Ventures shares our vision, having already invested in numerous firms building Bitcoin SV services and solutions that we may be able to leverage going forward. Ayre Group Ventures is an ideal partner for us, and on behalf of Mijem, I’d like to thank Ayre Group Ventures for their investment, support, and vote of confidence.”

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