Fundraise Now Open for the Blockchain-Powered Solution Offering Better Compensation for Publishers

SocialFlow, the world’s largest social distribution platform for publishers and media companies, announces the launch of the Universal Attention Token (UAT), a blockchain-enabled solution that will improve the way Publishers are compensated for their digital content.

“For too long, digital advertising has been a terrible deal for those who create the content,” says SocialFlow CEO Jim Anderson. “The UAT ecosystem will change that by compensating Publishers more fairly for the content they publish to platforms such as Facebook, Twitter, and Instagram.”

Also Read: Return Path Enhances Product Suite with Free Tools to Improve Email Security and Sending Practices

BENEFITS OF THE UAT:

• PUBLISHERS: Publishers who participate in the UAT system will have more ways to monetize the content they publish to social networks, including “micro-subscription” options that in the past have not been economically feasible.
• USERS: Consumers will have a better experience on UAT publisher sites, with fewer registration barriers and paywalls, and with less intrusive advertising.
• ADVERTISERS: Advertisers will be able to participate in the system and engage users with consumer-direct ads on a cost-per-action (CPA) basis.

The Universal Attention Tokens that power the UAT ecosystem will serve as the accounting mechanism for user activity and will be built on the Stellar network. “Stellar’s decentralized blockchain platform is ideal for the scale of digital advertising,” says Anderson. “The use of blockchain will reduce fraud and provide an auditable ledger of transactions.”

Also Read: HubSpot Platinum Agency Partner TREW Marketing Doubles Growth Leads with Inbound Marketing

The UAT economy will be funded by the sale of up to $25 million in the aggregate of SocialFlow Security Tokens and a pre-sale offering of Simple Agreements for Future Equity (SAFE). The Pre-Sale is now live, and available to verified accredited investors under Rule 506(c) of Regulation D. T. SocialFlow expects the Security Tokens to be issued to the ERC-20 token standard.

Proceeds from sale of the SAFE will be allocated to the development of the UAT ecosystem, initial payments to publishers, and the development of the consumer experience.

SocialFlow’s scale and leadership in the market positions it uniquely to create change across the digital advertising ecosystem. SocialFlow clients generate more than 50 million social posts per year, which combined generate more than 1.1 trillion in annual reach. The UAT ecosystem will allow publishers to start monetizing traffic at a scale that matters. “We’re tired of seeing Publishers do more to make less,” says Anderson. “It’s clear that the market needs a new approach to monetization, that spans publishers, and offers an immediate potential for scale.”

Recommended Read: Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads