Allen brings strong digital and brand expertise to the rapidly growing social platform for athletes

Strava, the leading social platform for over 98 million athletes and the largest sports community in the world, announced the hire of Zipporah ‘Zip’ Allen as Chief Marketing Officer. In this role, Allen will be responsible for overseeing the marketing and communications organizations to support Strava’s continued community and business growth worldwide.

Prior to joining Strava, Zip Allen served as Chief Digital Officer at Taco Bell, where her responsibilities centered around transforming the customer experience via the brand’s digital products – including app, web, delivery, loyalty and CRM. Prior to relocating to her native Southern California, Zip was Chief Marketing Officer for Pizza Hut U.S., based in Dallas.

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Founded in 2009 by Michael Horvath and Mark Gainey, Strava has hired over 100 new employees in the last 12 months including several additions to the company’s board and leadership team. With that growth comes a renewed focus on ensuring the board and leadership team is structured with highly skilled and strategic business leaders that will continue to accelerate the growth of its community and further amplify Strava’s position as the largest sports community and events platform in the world.

The company has released a steady stream of new offerings to its free and subscription offerings over the last year, including routing and mapping innovations, group challenges, improved privacy controls and partner integrations.

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“Zip’s experience leading marketing organizations at culture-driven global brands, paired with her passion for creating magnetic digital experiences make her an invaluable addition to the Strava leadership team. Her expertise is an important asset to the company as we embark on the next era of growth to serve more athletes globally,” said Michael Horvath, Strava CEO.

This hire comes at a high-momentum juncture for Strava, the leading subscription service for athletes, and its rapidly-growing community of over 98 million athletes, which continues to grow by nearly two million athletes per month.

“Strava’s vibrant community and the company’s deep sense of purpose make the product relevant for athletes everywhere. It’s an honor to join the organization at this important moment of growth to shape the brand and athlete experience around the world,” said Zipporah Allen, Chief Marketing Officer at Strava.

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