Browsing Tag

2018 FIFA World Cup

How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia's doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands. “Life isn’t about what you have but the gifts you are given.” -  17-time Paralympic medalist Tatyana McFadden. We may not see the repeat of a Nadia Comăneci syncing the Perfect 10 as a gymnast in an…

World Cup Insight: It’s The World Cup Of Penalties And Finally There Is An App For That!

The myKicks App Provides Its Users With Real-time Feedback On Penalty Kicks Available to download now on iOS, the free myKicks app is a tech-packed (artificial intelligence and augmented reality) virtual football coaching app that helps players of all abilities, from the grassroots to the professional, make that all-important penalty kick count. Since myKicks launched on June 22nd there have already been over 120,000 penalties recorded on the app, helping it to quickly rise to #1 on the App Store for…

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

Influencer marketing is the most effective brand building and sales tool right now, and if brands don’t invest in it for the 2018 FIFA World Cup they will score a massive own goal. My first insight into how incredibly effective influencer marketing campaigns are was working with Cristiano Ronaldo to drive app downloads through his social network. By comparison, we achieved the same number of downloads for a sports website, Sportlobster, through a football fan page on Twitter and Facebook, because we engaged with their…