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33Across

MarTech Interview with Eric Wheeler, CEO, 33Across

"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and journey into technology. What galvanized you to start 33Across? I co-founded 33Across after running Digital agencies for many years. I was inspired by the potential of Programmatic Advertising and data to transform the ways in which brands were reaching consumers and optimizing their investments. How do you prepare for the highly disruptive Advertising Technology ecosystem? We stay…

33Across Announces Launch of Impact Header Bidding Solution

New Header Bidding Innovation Moves Beyond Standard Iab Formats to Boost Time-In-View for Advertisers and Deliver an Average 60% Ecpm Increase for Publishers 33Across announced the launch of Impact Header Bidding. This latest addition to its AttentionX exchange platform makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for 33Across publishers. “As marketers increasingly demand quality audience attention for their programmatic advertising…

33Across Introduces AttentionX to Solve the Advertising “Attention Deficit”

The First Open Advertising Exchange To Offer A Foundation Of Only Viewable Inventory While Pioneering New Attention Targeting Products And Impact Formats 33Across, the leading programmatic platform provider, announced the widespread availability of AttentionX, the first open exchange to deliver only viewable inventory and beyond, including new attention-focused ad buying offerings such as time-in-view-based bidding. “It has become clear that human and viewable must be the foundation for programmatic buying,” 33Across…

33Across Reports Triple Digit Growth, Overseas Expansion and Strategic Executive and Engineering Hires

Growth Fueled by Strong Global Demand for Programmatic Platform 33Across, a leading programmatic platform provider, today announced several executive hires and global expansion across Europe and Asia. Building on its fourth year of triple digit growth, 33Across continues to invest in its people and technology by hiring key executives, doubling its European team, opening a Tokyo office, and expanding its Hyderabad engineering center. Global headcount grew by more than 80 percent year-over-year (YoY). “The…