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451 Research

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

Vonage Recognized as a ‘451 Firestarter’

Company Receives Award for Innovation and Vision in the Technology Industry from 451 Research Vonage, a global business cloud communications leader, has received the prestigious 451 Firestarter award from leading technology research and advisory firm 451 Research, in recognition of the Company's innovative contribution to communications. 451 Research's Firestarter program recognizes exceptional innovation within the technology industry. Introduced in 2018 and awarded quarterly, the program is exclusively analyst-led,…

Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As

In the Latest Report Focusing on Tech Disruptions, Hampleton Partners Highlights Increased Private Equity Activity Against a Cyclical Downward Trend in Deal Volumes and Value The fierce pace of technology disruption is forcing companies to resort to M&As to innovate, to avoid being left behind. In their latest report, Hampleton Partners’ Tech M&A Outlook 2020, the international mergers and acquisitions advisor, outlined how traditional companies remain under pressure to quickly and effectively integrate new…