B2B Marketing

Marketing Qualified Leads (MQLs) have been the focal point of B2B marketing for years, but how effective are they really? Just because most B2B organizations use the MQL to SQL model, doesn’t necessarily make it the right approach. If MQLs…
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For marketing teams to learn how to deliver more with less, the right insights-led marketing data is crucial to frame core marketing plans and policies; Jon Clarke, Founder & Chief Product Officer at Cyance weighs in with a few…
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Independent Research Firm Gives InsideView the Highest Score Possible in 14 Criteria Including Data Management, Data Validation, and Product Roadmap and Vision Today InsideView announced that it has been named a leader in The Forrester…
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Covid-19 has been a reminder for marketers to refocus efforts on core marketing basics feels Sumit Virmani, CMO at Infosys; catch this complete QnA where he dives deeper into Infosys’s marketing journey during this pandemic while…
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Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance shares his thoughts on a few top concerns that face every marketing team today while talking about a few proven marketing and martech tips that can help in this…
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Marketers using Bombora’s Company Surge® for HubSpot to build account lists and segments just received an advantage for delivering targeted account-based marketing (ABM) campaigns thanks to an exclusive new capability from Bombora.…
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End-to-end Event Success Software, Bizzabo Earns Prestigious Industry Recognition as “Martech Vendor of the Year” Bizzabo, the world's leading event success platform, today announced it has earned gold status for “Martech Vendor of the…
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MarketingProfs, a leader in B2B marketing education and training, announced today that its flagship B2B Forum event will continue as a virtual event in 2021 with two distinct programs in April and October, offering marketers the inspiration…
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82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year Creative technology studio…
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Precision Demand Marketing Empowers Digital-First Era of B2B Marketing Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced the launch of its Demand Acceleration Platform (DAP) to centralize and…
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True Influence, the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence.…
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For the fifth consecutive year, MRM has been recognized as a Leader in Gartner Inc.'s Magic Quadrant for Global Marketing Agencies report. Gartner, whose Magic Quadrant analysis is based on a comprehensive review of an agency's completeness…
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Tech Channel Marketing Pro to Lead Strategies to Help Partners Grow UCaaS Businesses Broadvoice®, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, today announced the addition…
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Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape. The industry-leading website visitor…
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MRP Prelytix™, the only enterprise-class predictive ABM platform, announced Scott Matthews' appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly…
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Circa receives highest scores possible in category vision and execution roadmap criteria Circa, a leading B2B event marketing platform provider, today announced that their solution has been evaluated by Forrester Research in The Forrester…
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'Hubb excels at delivering distinctive online experiences marketers' value' - B2B Marketing Events Management Solutions, Q1 2021 Report Hubb, a leading virtual, hybrid, and in-person event software platform, today announced that…
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Bizzabo, the world's leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report. Of the 14 vendors evaluated, Bizzabo was one of only…
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Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid…
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- Philip McKenzie adds role of Chief Strategy Officer for MediaVillage - Leading media ecologist and MediaVillage founder Jack Myers continues to build his AdvancingDiversity.org team with the announcement of Claudine Waite as Head of…
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