Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announces that its global B2B marketing organization, Merkle B2B, has been named 2021 Large Agency of the Year by the Association of National Advertisers (ANA). The ANA presented the award to Merkle B2B at the virtual B2 Awards ceremony on July 30. This marks the first time Merkle B2B has been named Agency of the Year since launching in September 2020 and the sixth time in the past eight years that a Merkle B2B company has received the prestigious accolade.
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“It is truly an honor to be named Agency of the Year by the ANA. Winning this award reflects the deep commitment our team has to understanding and continually advancing the needs of B2B audiences, along with our clients. This is even more important today given the digital transformation we have seen amid uncertain global circumstances,” said Michael McLaren, Merkle B2B global CEO. “We could not be prouder to share this award with our clients and look forward to building even more ambitious collaborations in the future.”
The ANA B2 Awards recognize the top-performing business-to-business marketers, large or small, with a unique focus on driving demonstrable business results. In 2021, there were 43 categories that have evolved to reflect the growing role of B2B marketing and the rapid changes in the industry.
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The Agency of the Year Award is a Top B2 Award category intended for agencies that demonstrate excellence in the execution of their marketing creative, ROI for their clients, and thought leadership in the B2B marketing field. Open to agencies of all sizes that are driving growth for B2B brands and enterprises with a sustained, high level of excellence; representing a diverse portfolio of expertise; and effectively implementing business marketing solutions and thought leadership.
Earlier this year, Merkle B2B was named the #1 B2B Marcomms Agency in the US and the #1 Fastest Growing US Agency by B2B Marketing. Merkle also ranked #3 on B2B Marketing’s list of “Top 10 International B2B Marcomms Agencies and Networks” and #4 in the “Top 10 Rising Stars” category.
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