Business Marketing

As marketers in the tech space, we use data every day to inform our decisions. It informs how we shape interactions with our customers, the tools we use and the types of content we serve. The right approach to data is key to a business’…
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It is important to use all necessary tools to ensure all marketing dollars are spent effectively and create the highest return on investment possible. SayWhat Consulting, LLC just released part 3 of the 10 part blog series labeled “The…
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Marketing technology leader hosts only event dedicated to Amplified Marketing method, forging connection through conversation Casted, the first Amplified Marketing Platform and the only audio and video content solution made for B2B…
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Recently, the Paradox NFT Coin has been launched which is an immediate success. Paradox started working on the development of the Marketplace before releasing the PXBSC Coin in hopes of ensuring its readiness for the next phase of the…
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Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announces that its global B2B marketing organization, Merkle B2B, has been named 2021 Large Agency of the Year by the Association…
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Hernandez, currently TikTok’s Head of North America Business Marketing, helped lay the foundation for Suzy’s exponential growth as an early executive Suzy, a leading market research software platform announced today the…
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Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B…
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Unify offline customer data captured at brick and mortar spaces with Shopify’s online ecommerce shopping platform in a single CDP Aislelabs announces a new integration app for Shopify, expanding its Customer Data Platform (CDP)…
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Former Adobe and Microsoft exec to take on EMEA VP of Marketing role with focus on building awareness of Yext as the Answers Company and driving growth across the region  Yext, Inc., the Search Experience Cloud company, has announced the…
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Kansai University's Katsutoshi Yada has been awarded the 2019 Prize for Science and Technology (Promotion Category) in the Commendation for Science and Technology by Japan's Minister of Education, Culture, Sports, Science and Technology…
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"Any business, but particularly small ones, needs to be continually focused on making sure the customer experience is unique and differentiated." Tell us about your role and the team/technology you handle at Salesforce. I’ve been at…
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Consumers are vocal about how brands use their data. To stand out in a good way, marketers and advertisers need to stop focusing on the information they can glean from customer data and build campaigns that capitalize on consumer…
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The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as “Merry Christmas” to the Vodafone director Richard Jarvis. This simple message is believed in giving rise to mobile communication…
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