Market Research Platform Suzy Appoints TikTok’s Sofia Hernandez to its Board of Directors

Hernandez, currently TikTok’s Head of North America Business Marketing, helped lay the foundation for Suzy’s exponential growth as an early executive

Suzy, a leading market research software platform announced today the appointment of Sofia Hernandez, Head of North America Business Marketing at TikTok, to its Board of Directors. Hernandez is a global marketing veteran with over 18 years of experience working with the world’s largest consumer brands. She previously served as Suzy’s Chief Client Officer, before joining TikTok to build marketing solutions that help brands engage with relevant communities through creative storytelling.

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“Sofia is an incredible addition to our Board, and we’re thrilled to welcome her unparalleled expertise and insightful perspective back to our team”

A recognized industry leader, Hernandez laid the foundation for Suzy’s initial go to market strategy, product roadmap, and industry positioning during her tenure at the company. She has since served the company as an active advisor since her move to TikTok in May of 2020.

“Sofia is an incredible addition to our Board, and we’re thrilled to welcome her unparalleled expertise and insightful perspective back to our team,” said Matt Britton, Founder and CEO of Suzy. “In Suzy’s early stages, Sofia was pivotal in building and growing strong partnerships with our largest brands, which enabled us to create a platform our customers love. As Suzy continues to modernize real-time market research for clients, Sofia’s insights will once again be a major asset to the company’s continued growth and success. We’re expanding rapidly, and augmenting our Board with leaders like Sofia is essential to preparing us for what’s next.”

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Named one of the five women revolutionizing the tech world in 2020 by Shondaland, and a winner of America on Technology’s 2019 Innovators and Disruptors Award, Hernandez is a steadfast advocate for social justice and inclusion in the technology industry. Hernandez is also a founding member of Chief, a board member of AdColor in Music, and co-founder of Black on Black BK.

“Since I joined the Suzy team in 2017, I’ve been impressed and inspired by how the Suzy platform is changing the way companies engage with their customers. Consumers’ opinions are vital to every company, and I’ve seen firsthand how Suzy can improve the way business decisions are made,” said Hernandez. “It’s an honor to be appointed to Suzy’s Board of Directors and to support their exciting business. As part of the 1% of Latina executives in the tech industry, I am excited to continue championing inclusion within the industry and serving as a changemaker.”

Hernandez will be the seventh director on Suzy’s board, joining Gayle Troberman, Chief Marketing Officer of iHeartMedia; Seth Levine, Partner at the Foundry Group; Brian Hirsch, Partner at Tribeca Ventures Partners; Sim Blaustein, Partner at Bertelsmann Digital Media Investments; George Bitar, Managing Partner at Rho Acceleration; and Suzy’s Founder and CEO, Matt Britton.

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