Luxury Institute And DataLucent: Reinventing Market Research In The Era Of Consumer Data Empowerment
In 2021, the market research industry will undergo a radical reinvention. Since the 1920s when Daniel Starch started approaching people in the street to ask about their ad recall, a process of "polling" soon advanced by George Gallup, market research has evolved into an art, a science, and a major industry that supports critical brand decisions through consumer insights.
Marketing Technology News: SailPoint Delivers Identity Extensibility for the Cloud Enterprise
From the 1930s through the mid-1960s, classic consumer…