market research

Study indicates that ABM budgets are rising, and early adopters show strong results Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The…

Revuze, The Global leader in market research, launches an AI-driven consumer opinion analyzer tool to optimize web pages and digital ad campaigns by understanding consumer language and sentiment for better optimization of the product listing. The AI will identify trending keywords and analyze consumer sentiment towards those keywords and decide which keywords are best used to describe products for maximum ROI. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives…

Ninety percent of households with children at home subscribe to at least one OTT service New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of…

Award-winning company, which offers a person-based data marketplace powered by blockchain, hires experienced market research sales professional Measure Protocol, the ethical person-based data marketplace powered by blockchain, has hired John McLaren as Vice President of Sales. A new position for the company, McLaren will drive global sales, strategic partnerships and help to continue Measure’s growth trajectory. He will apply his decades of experience in the market research and consumer insights space to help share…

New data service provides marketers, public relations firms, advertising agencies, media and other business professionals with fast access to answers for their most pressing market research questions Measure Protocol, the ethical person-based data marketplace powered by blockchain, released Measure QuickAnswers (Measure QA). The new service provides an agile approach to uncovering pressing data points. These insights, garnered from Measure’s audience of Gen Z and Millennial mobile-only app users, can help businesses of all…

Industry research identifies new use cases in energy, health, security, and smart home for professionally monitoring services in the connected home Research firm Parks Associates forecasts total professional monitoring revenue for the US residential security sector will total $15.74 billion in 2020, with smart home services accounting for $1.2 billion. IoT: Extending Professional Monitoring for New Revenue addresses how innovative companies are driving new revenue by extending professional monitoring services beyond…

Variety is launching a major new initiative: Variety Intelligence Platform. Considering we’re regarded as the bible for the media and entertainment business, you might assume this storied brand has seen it all over the course of its 115-year existence. But there’s nothing like the era the industry finds itself in today. Technology continues to unleash profoundly transformative forces, and we’re just beginning to understand how the coronavirus crisis will do same. Keeping up with all this change requires us to take…

Innovative text analytics solution from Confirmit is uncovering a treasure trove of customer, employee, and market insights Confirmit, the leading global solutions provider for Customer Experience (CX), Employee Experience (EX), and Market Research (MR) announced that its text analytics platform Confirmit Genius has been recognized in CUSTOMER Magazine's 22nd Annual Award. Recognized as an industry leading customer experience solution, Confirmit Genius has been announced by TMC as a 2020 CUSTOMER Product of the Year Award…

Consumer research study addresses impact of smart home devices and incentives on insurance choice New consumer research from Parks Associates finds only 38% of insurance customers feel rewarded for their loyalty, while 36% feel their loyalty to their insurance company goes unrewarded. The research firm announced its findings from a new study, Transforming Home Insurance and Creating Consumer Value, showing that loyalty rewards, including new products, can drive some consumers to switch providers. Nearly 40% of consumers…

Confirmit leads with technological developments, greater global reach, and industry recognition across the globe Confirmit, the leading global solutions provider for Voice of the Customer (VoC), Voice of the Employee and Market Research (MR) is poised to enter 2020 with enhanced technology, greater global alignment, and top industry recognition to meet the evolving needs of its global client base. As part of its focus on meeting the technological, security and compliance needs of a global client base, Confirmit will…

The business landscape, as we know, it is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Historically, however, the Marketing industry has lagged in this respect, especially with innovations in Market Research. It’s been slow to accept change and inflexible in its…

Flexibility and Customization of Confirmit Horizons to Drive Continued Success Lieberman Inc., one of the largest and fastest-growing independent full service Market Research companies, has renewed its long-running relationship with Confirmit to support the company’s ongoing focus on meeting the needs of their global clients. Working together since 2008, Confirmit has been a long-term, strategic partner for Lieberman who continuously looks to innovate and uncover new knowledge for their clients. A large benefit to…

Highly Experienced Customer Experienced Practitioner Joins Sydney Team Confirmit has announced the appointment of highly experienced Andrew Farries as Director, Customer Experience Consulting in Australia. Based in Sydney, Andrew brings with him extensive knowledge in customer experience, customer transformation, customer strategy, human-centred design and marketing strategy. Andrew joins Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research from the NAB…

Market Research Businesses Recognised as Leaders for Innovation and Excellence Confirmit announced the winners of the 2019 AIR (Achievement in Insight and Research) Awards. The AIR Awards were created to recognise Confirmit customers who are driving the Market Research industry forward by demonstrating innovation and excellence to enhance business performance. Ken Østreng, CEO at Confirmit, says of the programme: “Great research is at the heart of business decision making. We are delighted to recognise the people and…

Latest Release of Confirmit Horizons Drives Research Management Efficiency and Usability Confirmit is giving Market Research organizations greater reporting, management and usability capabilities with the latest release of its comprehensive software platform, Confirmit Horizons. Terry Lawlor, EVP Product Management at Confirmit, said: “Market Research businesses are constantly evolving and need evolutionary technology to support them in their day-to-day activities. Our agile development combined with continuous…

Innovation is seen as highly desirable in business in 2019. However, while most businesses might claim to be innovative, for many it is more of a PR exercise that positions that company as innovative without really delivering. To truly be innovative involves a different culture and a different mindset. And for innovation to be future-proof and sustainable in the long-term, then Artificial Intelligence (AI) is going to play a major role. The Rise of Innovation Innovation has become so important, that industry has emerged…

Clients Recognised for Success in Customer Experience Programmes and Commitment to Achieving True Business Excellence Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee, and Market Research announced the winners of the 2019 Confirmit ACE (Achievement in Customer Excellence) Awards. Established in 2005, the annual award programme recognises Confirmit clients who demonstrate proven excellence and innovation in their Customer Experience programmes. This year’s programme focused…

Franco to Lead the Customer Division to Ensure Success and Value Generation Through Zappi's Platform Zappi, the leading provider of automated market research and customer insights to global enterprises, announces the promotion of former Vice President of the Americas, Julio Franco, to lead the newly formed Global Customer Team. Created to ensure Zappi users are set up for long-term success through utilizing the platform's insights capabilities, the team's focus will be to ensure customers are equipped to help brands…

Selects Confirmit Horizons Platform to Underpin All Data Collection Activity Gallup Iceland, the largest full-service Market Research agency in Iceland, has selected the Confirmit Horizons platform to support the majority of its data collection activities. With a broad range of clients across multiple industries, Gallup Iceland needs to provide robust, scalable research programmes supported by fast, multi-channel feedback collection. It selected Confirmit Horizons to underpin these programmes after a review…

Recognized with Two Prestigious 2018 MarTech Breakthrough Awards for a Solution that Improves Both Sales and Marketing Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, has been selected as the winner of the “Best Overall Sales Enablement Software Solution” award and the “Best Content Performance Management Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology…