market research

In 2021, the market research industry will undergo a radical reinvention. Since the 1920s when Daniel Starch started approaching people in the street to ask about their ad recall, a process of "polling" soon advanced by George Gallup, market research has evolved into an art, a science, and a major industry that supports critical brand decisions through consumer insights. Marketing Technology News: SailPoint Delivers Identity Extensibility for the Cloud Enterprise From the 1930s through the mid-1960s, classic consumer…

SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced that Debbie Clifford, chief financial officer, will be leaving the company in March to become the chief financial officer at Autodesk. Zander Lurie, chief executive officer, will serve as interim chief financial officer until a permanent successor is named. SurveyMonkey has initiated a search process for a permanent CFO. Marketing Technology News: Outsell Recognized by Automotive Website Awards for…

Enterprise customers will benefit from the solutions’ agile approach to providing real-time insights on employee needs as they prepare for evolving demands in the new era of work SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced its expanded Return-to-Work solutions to support people leaders as they seek to manage strategic change by understanding and acting on employee needs and sentiment as businesses reopen their doors. Available through…

GetFeedback customers can now connect feedback data with Salesforce data to gather and act on insights that improve online customer experiences and drive business results SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced the general availability of a new integration connecting GetFeedback, SurveyMonkey’s multi-channel agile CX platform, with Salesforce Commerce Cloud, available here. Commerce Cloud enables brands to provide personalized experiences…

1Q, a leading market research and customer engagement platform, shared a letter of attestation from noted cybersecurity firm Avertium that their platform utilizes industry best-practices to keep bots from infiltrating their market research tools. "If you're using a platform with weak bot defense, you're making crucial decisions with flawed data," said Keith Rinzler, CEO and Founder of 1Q. "That's why we've invested so much time and energy at 1Q in going after bots. They're the dirty little secret of the market research…

Seasoned marketing executive will drive marketing strategy and vision Confirmit has announced the appointment of Noel Hamill as Chief Marketing Officer, responsible for all aspects of the company’s marketing strategy globally. Confirmit, who was last year acquired by private equity firm Verdane, recently announced its intention to merge with leading customer insights provider, FocusVision. The merger is conditioned on receipt of regulatory approvals. Hamill said: “I am delighted to be joining Confirmit at such a pivotal…

SurveyMonkey and ServiceNow bring enterprise organizations a smarter way to work by enhancing the overall feedback experience for employees, customers, and IT across digital workflows SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback,  announced a new integration with cloud services and workflow management provider ServiceNow to enable enterprises to seamlessly pair mission-critical feedback data with digital workflows. The integration provides customers with…

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

Former Neustar and IBM executive brings award-winning leadership experience to SurveyMonkey and will help solidify the company’s position in the customer experience market SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced Ken Ewell has joined SurveyMonkey as its first chief customer officer. In his role, Ewell will lead and expand SurveyMonkey’s customer success, professional services, and support teams to maximize value for customers and drive growth…

Confirmit placed in the Leaders' Quadrant based on their ability to execute and completeness of vision Confirmit has been named one of the four Leaders in Gartner's Magic Quadrant for Voice of the Customer. According to Gartner, "A Magic Quadrant identifies and analyzes the most relevant providers in a market. To be included in this Magic Quadrant, each vendor had to demonstrate that it satisfied certain criteria." Marketing Technology News: Comscore and MediaMath Announce Partnership The definition of the Leader…

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…

Appointment Caps a Year of Growth and Technology Success Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced it has appointed industry veteran Bruce Haymes as non-executive chairman of the board of directors. Haymes’ appointment is the latest in a string of milestones that herald Toluna’s unceasing momentum, ongoing global growth and significant investment to revolutionize the market research industry through technology innovation. As non-executive chairman,…

1/3rd of US Households Shopped Prime Day; 90% will buy at Amazon again before the holidays Numerator, a data and tech company serving the market research space, has released new Prime Day 2020 findings that, coupled with Numerator survey data, indicate Amazon will lead the holiday shopping season in terms of US household penetration. Historically, Big Box retailers have led in household penetration over the five days from Thanksgiving through the following Monday, including Black Friday and Cyber Monday.  In an analysis…

Upgraded RelevantID tool provides powerful 360-degree response to escalating problem of survey dupes and frauds Data quality solutions specialist Imperium announced the release of a significantly upgraded version of its flagship ID-validation tool RelevantID. This major release is designed to help market research and panel organizations combat the rise of highly sophisticated synthetic identity frauds that are becoming increasingly difficult to catch using conventional fraud-detection models. Marketing Technology…

Teams can now add collaborators to analyze relevant data and act faster, without complexity or high costs SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, today announced the addition of contributor seats to SurveyMonkey Team plans. These new limited-access user accounts provide more flexibility for users who need to analyze and act on survey results and enable customers to pay only for the features individual team members require. Contributor seats make…

Announced as a key launch partner at Zoomtopia, SurveyMonkey continues to help organizations world-wide prepare for the future of work by amplifying individual voices through important feedback SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback,  announced it will team up with Zoom Video Communications, Inc., an industry-leading enterprise unified communications platform, to expand its integration and help organizations improve the virtual employee feedback…

Red Bull, Anheuser-Busch, General Mills and Other Early Customers Recognized Numerator, a data and tech company serving the market research industry, has captured its one billionth receipt, each representing a verified shopping occasion. Numerator captures receipts through its award-winning Receipt Hog app to track consumer purchasing behavior for major brands and retailers and is the only consumer insights panel providing a complete omnichannel view. The milestone was achieved in just six years. Marketing Technology…

SurveyMonkey research shows that 89% of surveyed C-level executives say that they are extremely invested in CX, and 87% of professionals say that their organization finds customer feedback holds more importance now than before COVID-19 SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, today shared the findings from its new report that examines the current state of customer experience (CX). The research identifies how prioritizing CX can help companies in…

Numerator, a data and tech company serving the market research space, has launched a Halloween Candy Tracker to help monitor and understand how brands and retailers are adapting in the midst of uncertainty. The Candy Tracker will monitor omnichannel promotions and advertising activity within the Candy category throughout the 2020 Halloween season, and will be published weekly through early November. Marketing Technology News: Momentum Expands Insight Strength With the Acquisition of Last Mile Insight LLC in North America…

New panel will uncover insights into Jewish life in the UK Confirmit has announced that JPR, the Institute for Jewish Policy Research, has selected Confirmit as its partner to create a new UK-wide panel. The panel will capture the experiences and opinions of people from all denominations of Judaism and from those who are not affiliated. It will be the first of its kind at this scale in the world. JPR is the leading research institute in Europe specialising in analysing the state and position of the contemporary Jewish…