market research

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…

Appointment Caps a Year of Growth and Technology Success Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced it has appointed industry veteran Bruce Haymes as non-executive chairman of the board of directors. Haymes’ appointment is the latest in a string of milestones that herald Toluna’s unceasing momentum, ongoing global growth and significant investment to revolutionize the market research industry through technology innovation. As non-executive chairman,…

1/3rd of US Households Shopped Prime Day; 90% will buy at Amazon again before the holidays Numerator, a data and tech company serving the market research space, has released new Prime Day 2020 findings that, coupled with Numerator survey data, indicate Amazon will lead the holiday shopping season in terms of US household penetration. Historically, Big Box retailers have led in household penetration over the five days from Thanksgiving through the following Monday, including Black Friday and Cyber Monday.  In an analysis…

Upgraded RelevantID tool provides powerful 360-degree response to escalating problem of survey dupes and frauds Data quality solutions specialist Imperium announced the release of a significantly upgraded version of its flagship ID-validation tool RelevantID. This major release is designed to help market research and panel organizations combat the rise of highly sophisticated synthetic identity frauds that are becoming increasingly difficult to catch using conventional fraud-detection models. Marketing Technology…

Teams can now add collaborators to analyze relevant data and act faster, without complexity or high costs SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, today announced the addition of contributor seats to SurveyMonkey Team plans. These new limited-access user accounts provide more flexibility for users who need to analyze and act on survey results and enable customers to pay only for the features individual team members require. Contributor seats make…

Announced as a key launch partner at Zoomtopia, SurveyMonkey continues to help organizations world-wide prepare for the future of work by amplifying individual voices through important feedback SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback,  announced it will team up with Zoom Video Communications, Inc., an industry-leading enterprise unified communications platform, to expand its integration and help organizations improve the virtual employee feedback…

Red Bull, Anheuser-Busch, General Mills and Other Early Customers Recognized Numerator, a data and tech company serving the market research industry, has captured its one billionth receipt, each representing a verified shopping occasion. Numerator captures receipts through its award-winning Receipt Hog app to track consumer purchasing behavior for major brands and retailers and is the only consumer insights panel providing a complete omnichannel view. The milestone was achieved in just six years. Marketing Technology…

SurveyMonkey research shows that 89% of surveyed C-level executives say that they are extremely invested in CX, and 87% of professionals say that their organization finds customer feedback holds more importance now than before COVID-19 SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, today shared the findings from its new report that examines the current state of customer experience (CX). The research identifies how prioritizing CX can help companies in…

Numerator, a data and tech company serving the market research space, has launched a Halloween Candy Tracker to help monitor and understand how brands and retailers are adapting in the midst of uncertainty. The Candy Tracker will monitor omnichannel promotions and advertising activity within the Candy category throughout the 2020 Halloween season, and will be published weekly through early November. Marketing Technology News: Momentum Expands Insight Strength With the Acquisition of Last Mile Insight LLC in North America…

New panel will uncover insights into Jewish life in the UK Confirmit has announced that JPR, the Institute for Jewish Policy Research, has selected Confirmit as its partner to create a new UK-wide panel. The panel will capture the experiences and opinions of people from all denominations of Judaism and from those who are not affiliated. It will be the first of its kind at this scale in the world. JPR is the leading research institute in Europe specialising in analysing the state and position of the contemporary Jewish…

The new SurveyMonkey app for Microsoft Teams offers secure, in-the-moment feedback, new analytics capabilities, and customized survey templates for diversity, equity, and inclusion to help teams collaborate and stay engaged during remote work SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced its latest release for Microsoft Teams as companies across the globe mobilize to make a remote workforce more productive, inclusive, and engaged. The latest…

SurveyMonkey’s new report, Adapting in Times of Crisis 2020, highlights the impact of two key traits for businesses navigating a crisis SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced the findings from Adapting in Times of Crisis 2020, a new research report identifying the top characteristics needed for companies to successfully navigate the pandemic: curiosity and agility. The study polled nearly 4,000 Americans nationwide, including over 2,500…

1Q, a leading market research and customer engagement platform, announced Scott Ehlers joined as Chief Product Officer to lead product development, user experience, and quality assurance for the Atlanta-based start-up. Prior to joining 1Q, Ehlers had a long career as a product management executive for technology platforms. Most recently, he spent five years in increasing levels of responsibility at Cox Automotive, including as Senior Vice President of the Media Solution Group where he drove innovation, acquisition…

Video-based insights platform surpasses 50,000 hosted interviews in over 85 countries in H1 2020, supporting major brands and agencies navigating COVID-19 with agile interview programs Discuss.io, the leading enterprise-level smart video platform, announced a series of milestones during H1 2020 which helped propel the company to achieve more than 100% YoY growth during July 2020 compared to July 2019. As the company surpassed 50,000 hosted conversations generating insights from over 250,000 people during the first half of…

Further expansion of leadership team Confirmit has announced the appointment of a new Chief Operating Officer and Head of Legal to its leadership team. Giles Whiting joins as COO, bringing his expertise in building high-performing teams, executing growth strategies, and product development. Rebecca Wright joins the team as Head of Legal, to oversee and deliver efficient legal strategies and compliance programs across an international landscape. Whiting said: "I'm excited to join the team at what feels like the start of…

1Q, a leading market research and customer engagement platform, announced Doug Danowski has joined as Chief Revenue Officer to further accelerate the company's explosive growth in 2020 and beyond. The Atlanta-based company's innovative DIY research and insights tools have added dozens of new customers in 2020, and in August, 1Q's annual revenue to date for FY 2020 surged past annual revenue in FY 2019. Danowski joins 1Q from vidReach, where he served as Chief Operating Officer, helping to build and scale a successful…

New role signals commitment to accelerated product innovation Confirmit has appointed Tobi Andersson to the new role of Chief Product Officer to lead Confirmit's product strategy and vision. The announcement follows the recent acquisition of Confirmit by Verdane, its merger with Dapresy and the appointment of Kyle Ferguson as CEO. Andersson, formerly CEO at Dapresy, will be responsible for the integration of the Confirmit Horizons and Dapresy platforms, working with customers, partners and the combined product…

Study indicates that ABM budgets are rising, and early adopters show strong results Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The…

Revuze, The Global leader in market research, launches an AI-driven consumer opinion analyzer tool to optimize web pages and digital ad campaigns by understanding consumer language and sentiment for better optimization of the product listing. The AI will identify trending keywords and analyze consumer sentiment towards those keywords and decide which keywords are best used to describe products for maximum ROI. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives…

Ninety percent of households with children at home subscribe to at least one OTT service New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of…