Browsing Tag

B2B brands

Integrated Marketing Provider OneIMS is Now Offering Strategy as a Service for B2B Brands Looking to Scale

OneIMS has announced it will now offer strategy as a service for B2B brands. Using a systematic and proven methodology, OneIMS provides comprehensive marketing solutions to businesses in all industries by implementing key integrated marketing strategies and delivering measurable results. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Finding a marketing agency to partner with is a significant challenge for many companies due to industry…

B2B Advertising on CTV Platforms is 2021’s Gold Rush

It is quite likely that you’ve spent a lot of time online glued to a device over the past year, and that is perfectly understandable. Many of us have turned to technology to cope with the isolation caused by the COVID-19 pandemic, leading us to explore new forms of media as a result. Connected television (TV), which enables smart TVs and other devices to stream digital content, is one media format that has accordingly exploded in popularity. CTV’s captive audience is continuing to grow exponentially as the changes brought…

Kaon Interactive Names Dana Drissel Chief Marketing Officer

Seasoned Executive to Spearhead Global Marketing and Communication Efforts for Kaon Interactive Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, announced that Dana Drissel has been appointed Chief Marketing Officer, effective immediately. As CMO, she will have global responsibility for overseeing all of the company's strategic marketing initiatives, including product marketing, account-based marketing programs, customer success, brand awareness, public…

Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

Kaon's platform powered millions of digital sales and marketing engagements for global B2B enterprises in 2020; fueling a 30% growth in personnel to meet future and current demand Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for leading B2B innovators who are committed to accelerating their sales and marketing digital transformation in the "next normal." With customer attention spans in…

Olo Appoints Zuhairah Scott Washington and Russell Jones to Board of Directors

Olo, the leading on-demand e-commerce platform for the restaurant industry, announced the appointment of Zuhairah Scott Washington and Russell (Russ) Jones to its Board of Directors, effective immediately. “We are thrilled to welcome Zuhairah and Russell to the Board of Directors and know they will serve as invaluable advisors to Olo based on their extensive experience,” said Noah Glass, Founder & CEO of Olo. “These two business leaders are highly qualified additions to our Board, and their insights will be…

Kaon Interactive Helps Businesses Get Back to Business, Offering a Free COVID-19 Space Planning Tool

Eliminates the cost of expensive space planning methods, to aid organizations with shifting social distancing guidelines and regulations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced the launch of its free COVID-19 Space Planning Tool. The first-of-its-kind interactive tool for COVID-19 space planning uses 3D technology to visualize floorplan configurations and safe distancing guidelines. In just minutes, the web-based Kaon COVID-19 Space Planning Tool…

Kaon Interactive and Customer Ricoh USA Win Communicator Award Honoring Creative Excellence for Marketing Professionals

Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the organization is the recipient of two Communicator Awards. Kaon and customer Ricoh USA won an Award of Excellence in the Integrated Campaign category for Ricoh's Print Solutions Application. Additionally, Kaon earned an Award of Excellence in the Marketing Effectiveness category based on a digital customer engagement application they developed for the world's leading independent, end-to-end IT…

YouTube Marketing Trends for B2B Brands

It might be surprising to know that YouTube isn’t just a clip-sharing social media site. In fact, it ranks as the number two search engine in the entire world after Google. We can say that if you want an effective and robust Digital Marketing strategy for your B2B business then, YouTube should be on your list of sites. Many marketers have this misconception that while videos work well for Marketing directly-to-consumers, they are not effective for reaching key decision-makers at businesses. However, this is truly not the…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Steve Flynn Joins Magid, Bringing Expertise in Voice of Customer and Neuroscience for Consumer and B2B Brands

Magid announces the hiring of Steve Flynn as Senior Vice President. Based in Atlanta, Flynn joined the team on July 15, 2019, with a proven track record of designing and implementing strategic programs for an extensive variety of global B2B and B2C companies. “Building on Magid’s deep understanding of human behavior and the factors that drive decision making, Steve will deliver valuable strategic consulting to companies in financial services, retail, and CPG,” says Craig Wax, Executive Vice President, who leads Magid’s…

MomentumABM US Names David Caffey as Managing Partner – North America

MomentumABM announces the appointment of David Caffey as Managing Partner – North America. Caffey will take over leadership of the US business from March 2019, reporting to Alisha Lyndon in her remit as CEO. He joins at an exciting time for the business, following significant new client wins this year including Google, Microsoft, and Nutanix, as well as being named as one of B2B Marketing’s top 10 fastest growing agencies. He joins from Tahzoo where he has held the role of EVP-Client Experience, and HP where he was…

Spotify Chooses Placed for Offline Attribution Measurement

Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of the biggest challenges for marketers when it comes to data-driven marketing campaigns. With a lot of content on, ‘How consumers are shifting towards online shopping,’ marketers are keen to run their campaigns focused on online shopping. But are they forgetting about sales in brick-and-mortar stores? Statistics are ripe stating that 90% of consumers still choose the brick-and-mortar way for…