Browsing Tag

GDPR

Tru Social Offers A New Solution to the Social Media Crisis

Designed to Re-establish A basis for TRUth Online, Tru Replaces Algorithms with Networks of Real Social Groups Tru Social is a newly developed social network, in private beta now, designed to help solve the social media crisis. Tru is dedicated to the exchange of factually verifiable information necessary for society to address the serious challenges we now face on Earth. Tru makes the world smarter. The Social Dilemma exposed how targeted advertising-based social media is destroying reality. Social media algorithms earn…

Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences

Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviors through privacy-friendly contextual signals based on B2B data.…

IDFA in the New Year 2021

2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021 again purports to be transformational but this time Apple’s rollout of its IDFA changes (which ended up being delayed last year) coupled with other data privacy trends will likely be the forces driving change across the mobile landscape. With over 720 million users, it’s safe to say…

How 2020 Became the Year of Reckoning for AdTech

At this time last year, we were looking anxiously to the year to come--not in fear, but in anticipation. Predictions for digital advertising promised exponential growth and expanded use of technology like AI to capture consumer attention. With the COVID-19 upending expectations across industries this year, we instead find ourselves in a very different state as we prepare to enter 2021. Not all of the shifts this year were due to the pandemic, although digital saturation due to lockdowns and fraud schemes preying on…

SightCall Partners with Legrand Group, Provides AR-Guided Remote Customer Support through Client Call Centers

Solution will launch initially in French call centers this month SightCall, an augmented reality (AR)-enabled visual assistance platform, announced it has partnered with Legrand Group, a global specialist in electrical and digital building infrastructure based in Limoges, France, with operations in more than 90 countries. It will provide AR-powered remote support through Salesforce Service Cloud for issues troubleshooting on job sites, enhancing rapid service solutions for commercial, residential and industrial buildings.…

Accelerating Post-Pandemic Data Strategies in 2021

The need for speed and agility has always been crucial when it comes to harnessing data, and with COVID-19 creating rapid changes in consumer needs and behaviours, digital marketers have felt the pressure to adapt to this in an extremely short space of time. A recent McKinsey & Company report reveals how the pandemic is impacting and disrupting behaviour in every aspect of consumer lives, from work, learning and travel to shopping, entertainment and wellbeing. Digital adoption in particular is seeing remarkable…

eyeo Launches Crumbs, Bridging Gap Between Privacy and Identity

New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world. Crumbs combines two different aspects of the online economy. On one end, it provides best-in-class privacy features at no monetary cost…

TeamViewer Acquires Customer Engagement Innovator Xaleon

TeamViewer, a leading global provider of secure remote connectivity solutions and workplace digitalization technology,  announced its acquisition of Xaleon, an Austrian start-up and leading provider of customer engagement software. Xaleon's core product is a co-browsing technology that enables an advanced form of GDPR-compliant screensharing in web sessions without installation and transfer of user data. Around co-browsing, Xaleon has built an entire software suite to enable a secure digital end-to-end customer engagement…

MarTech Interview with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

Straight Talk: Rectifying an Industry Entrenched in Unethical Behavior

Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of transparency permeate every corner of the adtech Lunascape. Over the years, adtech has become an industry not only built on complexity but one that thrives on it. However the industry has reached a crossroads — deep-rooted issues around competition, ethics, and privacy are all coming to a head at the same…

OneTrust Secures $300 Million Series C Funding at a $5.1 Billion Valuation led by TCV

The funding round also has participation from existing investors Insight Partners and Coatue, and brings OneTrust's total money raised to $710 million in the last 18 months OneTrust, the largest and most widely used privacy, security, and data governance technology platform, announced a $300 million Series C funding round. The funding values OneTrust, founded in 2016, at $5.1 billion and brings the company's total money raised in the last 18 months to $710 million. TCV signed on as a new investor and led the round, joined…

Persona Launches Free Identity Verification Offering

Persona Starter Plan Empowers Businesses of All Sizes to Meet Digital Business Demands to Verify Users Instantly with Privacy-first Infrastructure Persona, identity infrastructure for real-time verification and protection, launched its free Starter plan out of beta, the first permanent free solution in the identity verification industry. This offering will enable any sized business to offer instant identity verification for up to 500 verifications a month at no cost while protecting users’ personally identifiable…

OnePIN Demonstrates Privacy-Forward Approach Through TrustArc GDPR Validation

External Validation Highlights Importance of Data Privacy in Securing Customer Trust TrustArc, the leader in data privacy management and automation, has been selected by OnePIN for GDPR Validation. OnePIN is the world's leading provider of User Engagement services for Mobile Network Operators. The validation provides an independent way to demonstrate GDPR compliance to OnePIN's customers and partners and solidifies its standing as a privacy-forward organization. OnePIN operates in more than 20 countries, where it serves…

NexTech AR Announces Launch of New Video Streaming Solution

NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, conferences, and events announced the launch of a new collaborative streaming solution with AI and AR enhancements, that integrates with its existing Virtual Experience Platform (VEP) and its ARitize SaaS offerings. NexTech will also offer the streaming platform ‘ARoom’, as a stand-alone service externally similar to Zoom, increasing the company's revenue potential for 2021.…

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead…

BigID Announces Snowflake Partnership

BigID, the leader in data discovery and intelligence for privacy, protection, and perspective, announced a partnership with Snowflake, creator of the Data Cloud, to deliver scalable data insights and protection for enterprise data. Joint customers can now get even more value from their Snowflake data through BigID’s advanced data discovery for sensitive and regulated data. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) With this partnership, BigID provides Snowflake users ML-based…

Dynamic Yield Announces First of Its Kind “No Consent, No Cookies” Solution

Dynamic Yield, the Experience Optimization platform, announced the release of “No Consent, No Cookies” – a new out-of-the-box solution that enables brands to guarantee no data is collected on a user by Dynamic Yield unless they’ve actively opted-in. This comes as an alternative to implementing Dynamic Yield’s set of eXPerience APIs. Today, most consent mechanisms in the market depend on the use of cookies to process opt-out requests. This approach is directly in breach of GDPR guidelines as it allows technology providers to…

DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers

DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that include: MediaMath,…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…