Browsing Tag

GDPR

Airnode Becomes First Certified GDPR-compliant Oracle Node

API3 receives first blockchain to receive certification for EU data privacy regulations API3 announced today that its signature product Airnode has become GDPR (General Data Protection Regulations) compliant, the first oracle solution to receive such certification for data privacy protection in the European Union. The compliance certification was completed by GDPR compliance specialist service Tacita, which accredits companies who adhere strictly to the highest standards of EU regulatory requirements for…

Polymer Solutions Closes $1MM Seed Round to Secure SaaS Platforms

Polymer Solutions, the 'virtual compliance officer' for SaaS, a next-gen data loss protection platform, announced the closing of its $1MM seed funding led by Tensility Ventures, Motivate Ventures, Inspiration Ventures, 10X Venture Partners & Acceleprise. Polymer allows organizations to start protecting and applying privacy frameworks such as PCI, GDPR, CCPA, HIPAA, ISO 27001/27701 in minutes for most popular SaaS platforms. Polymer integrates with most popular SaaS platforms such as Slack, Zendesk, Teams, Box,…

Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software

Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities “We're proud to come alongside nonprofits…

SEOHost.Net Principal: What Google’s Decision to Phase Out Tracking Cookies Means for Advertisers

Terry Cane, COO of SEOHost.net , believes Google's decision to phase out support for third-party cookies isn't as bad as some have made it out to be. The search giant announced last January its intent to remove support for cookies in its Chrome browser within the coming two years. Earlier this month, the company further clarified its plans in a blog post from Director of Product Management for Ads, Privacy, and Trust David Temkin. It will no longer rely on any identifiers to target its advertisements, nor will it support…

INFUSEmedia Launches Lead Quality Grader

INFUSEmedia announced the launch of the Lead Quality Grader––an industry-first that is offered free of charge to qualified B2B companies worldwide. The Lead Quality Grader enables marketing and sales teams to analyze the quality and viability of lead data. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications The launch of the Lead Quality Grader highlights the value of good data in the modern B2B marketplace. In a climate where leads…

BDEX Unveils Privacy-Focused Modeling Technology Allowing Marketers to Accurately, Effortlessly and Drastically Scale Up Their Target…

BDEX, the first and largest consumer data exchange platform in the U.S., today announced its latest adtech solution: OmniSource IQ — Machine Learning. The new offering utilizes brands’ first-party data to identify more people that fit their ideal customer profile and enables brands to reach those new audiences across all marketing channels. BDEX, a leading consumer data exchange platform (DXP), is pleased to introduce its latest adtech solution: OmniSource IQ — Machine Learning. Designed for B2C brands…

Tru Social Offers A New Solution to the Social Media Crisis

Designed to Re-establish A basis for TRUth Online, Tru Replaces Algorithms with Networks of Real Social Groups Tru Social is a newly developed social network, in private beta now, designed to help solve the social media crisis. Tru is dedicated to the exchange of factually verifiable information necessary for society to address the serious challenges we now face on Earth. Tru makes the world smarter. The Social Dilemma exposed how targeted advertising-based social media is destroying reality. Social media algorithms earn…

Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences

Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviors through privacy-friendly contextual signals based on B2B data.…

IDFA in the New Year 2021

2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021 again purports to be transformational but this time Apple’s rollout of its IDFA changes (which ended up being delayed last year) coupled with other data privacy trends will likely be the forces driving change across the mobile landscape. With over 720 million users, it’s safe to say…

How 2020 Became the Year of Reckoning for AdTech

At this time last year, we were looking anxiously to the year to come--not in fear, but in anticipation. Predictions for digital advertising promised exponential growth and expanded use of technology like AI to capture consumer attention. With the COVID-19 upending expectations across industries this year, we instead find ourselves in a very different state as we prepare to enter 2021. Not all of the shifts this year were due to the pandemic, although digital saturation due to lockdowns and fraud schemes preying on…

SightCall Partners with Legrand Group, Provides AR-Guided Remote Customer Support through Client Call Centers

Solution will launch initially in French call centers this month SightCall, an augmented reality (AR)-enabled visual assistance platform, announced it has partnered with Legrand Group, a global specialist in electrical and digital building infrastructure based in Limoges, France, with operations in more than 90 countries. It will provide AR-powered remote support through Salesforce Service Cloud for issues troubleshooting on job sites, enhancing rapid service solutions for commercial, residential and industrial buildings.…

Accelerating Post-Pandemic Data Strategies in 2021

The need for speed and agility has always been crucial when it comes to harnessing data, and with COVID-19 creating rapid changes in consumer needs and behaviours, digital marketers have felt the pressure to adapt to this in an extremely short space of time. A recent McKinsey & Company report reveals how the pandemic is impacting and disrupting behaviour in every aspect of consumer lives, from work, learning and travel to shopping, entertainment and wellbeing. Digital adoption in particular is seeing remarkable…

eyeo Launches Crumbs, Bridging Gap Between Privacy and Identity

New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world. Crumbs combines two different aspects of the online economy. On one end, it provides best-in-class privacy features at no monetary cost…

TeamViewer Acquires Customer Engagement Innovator Xaleon

TeamViewer, a leading global provider of secure remote connectivity solutions and workplace digitalization technology,  announced its acquisition of Xaleon, an Austrian start-up and leading provider of customer engagement software. Xaleon's core product is a co-browsing technology that enables an advanced form of GDPR-compliant screensharing in web sessions without installation and transfer of user data. Around co-browsing, Xaleon has built an entire software suite to enable a secure digital end-to-end customer engagement…

MarTech Interview with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

Straight Talk: Rectifying an Industry Entrenched in Unethical Behavior

Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of transparency permeate every corner of the adtech Lunascape. Over the years, adtech has become an industry not only built on complexity but one that thrives on it. However the industry has reached a crossroads — deep-rooted issues around competition, ethics, and privacy are all coming to a head at the same…

OneTrust Secures $300 Million Series C Funding at a $5.1 Billion Valuation led by TCV

The funding round also has participation from existing investors Insight Partners and Coatue, and brings OneTrust's total money raised to $710 million in the last 18 months OneTrust, the largest and most widely used privacy, security, and data governance technology platform, announced a $300 million Series C funding round. The funding values OneTrust, founded in 2016, at $5.1 billion and brings the company's total money raised in the last 18 months to $710 million. TCV signed on as a new investor and led the round, joined…

Persona Launches Free Identity Verification Offering

Persona Starter Plan Empowers Businesses of All Sizes to Meet Digital Business Demands to Verify Users Instantly with Privacy-first Infrastructure Persona, identity infrastructure for real-time verification and protection, launched its free Starter plan out of beta, the first permanent free solution in the identity verification industry. This offering will enable any sized business to offer instant identity verification for up to 500 verifications a month at no cost while protecting users’ personally identifiable…

OnePIN Demonstrates Privacy-Forward Approach Through TrustArc GDPR Validation

External Validation Highlights Importance of Data Privacy in Securing Customer Trust TrustArc, the leader in data privacy management and automation, has been selected by OnePIN for GDPR Validation. OnePIN is the world's leading provider of User Engagement services for Mobile Network Operators. The validation provides an independent way to demonstrate GDPR compliance to OnePIN's customers and partners and solidifies its standing as a privacy-forward organization. OnePIN operates in more than 20 countries, where it serves…

NexTech AR Announces Launch of New Video Streaming Solution

NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, conferences, and events announced the launch of a new collaborative streaming solution with AI and AR enhancements, that integrates with its existing Virtual Experience Platform (VEP) and its ARitize SaaS offerings. NexTech will also offer the streaming platform ‘ARoom’, as a stand-alone service externally similar to Zoom, increasing the company's revenue potential for 2021.…