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GDPR

GDPR 2nd Anniversary: Take a Tall Stance in 2020

25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a concerted effort toward building a secured user data privacy ecosystem, harmonizing the laws of privacy with user management, business goals and cybersecurity. In January 2020, we saw an overwhelming response to the introduction of CCPA as well. Together, GDPR and CCPA are seen as steps…

CDP Market Crowding: Why Marketers Should Take Note

Customer expectations are rising each and every day and brands are feeling the pressure to meet these demands. Compounding this challenge is the fact that the amount of customer data available to marketers is constantly increasing while the work they must do to acquire, engage, and retain customers is becoming more difficult. The need to leverage data to meet rising customer expectations for real-time, personalized communication is one of the main reasons why more brands are adopting Customer Data Platforms (CDPs). As a…

FreshAddress Announces Successful Completion of SOC 2 Audit

Company passes third party audit flawlessly with zero exceptions FreshAddress, LLC, the leader in email marketing database services, announced it successfully completed its 2020 Service Organization Control (SOC) 2 Type 1 audit.  Impressively, the process revealed no exceptions, meaning that the company's existing operational policies, data protection, & privacy protocols met or exceeded the highest of security standards. Achieving SOC 2 security compliance highlights the company's operational excellence and…

Severe Data Breach Could Cost Tech Companies $174 Million per Day

Millions of sensitive data records lost could cost top-earning tech companies an average of $174 million per day, research shows.  A new report reveals the reputational and financial impact of severe and catastrophic data breaches on top companies and social media platforms.  Apple could lose a staggering $83 billion per month, while Microsoft could experience a drop in value of $2.3 billion each week.  Businesses should prioritise security training for all staff, keep software updated and…

The Privacy Pendulum: How Millennial and Gen Z Perceptions of Search and Privacy are Changing

As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics. But amid high-profile data breaches and mounting scrutiny into how companies like Facebook and Google have harnessed users' data, young adults have grown more skeptical about data collection. These younger generations are increasingly distrustful that internet companies are responsible stewards of their most sensitive information, whether it’s being used to target users…

Merkle Launches Rapid Audience Layer Solution for Retail Marketers

RAL Retail allows businesses to integrate point-of-sales, CRM, and online data in a matter of weeks Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Rapid Audience Layer (RAL) Retail, a cloud-based, data management platform for retail marketers. The retail solution is now available to help support Merkle partners during the pandemic. Geared for small to mid-sized retail businesses that want to quickly begin using a data-driven approach for their marketing programs,…

Syncsort Rebrands as Precisely, Powers Confident Business Decisions with Trusted Data

New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90…

Merkle Q2 2020 Customer Engagement Report Finds 88% of Marketers Practice Some Level of Agile Marketing

Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report. Acting as an extension of the previous report, which highlighted the barriers to great personalization, the Q2 report discusses how marketers are leveraging agile marketing to better align organizations and create successful, data-driven campaigns. The report features original research, showcasing strong agile adoption numbers across organizations, with 89% of respondents…

Cognism Acquires Signature Marketing Platform Mailtastic in Seven-Figure Deal

Cognism drives European expansion into the German market by acquiring the Mainz based firm. New combined solution helps marketers adapt to the ‘stay at home’ era of marketing. Cognism, the world’s leading all-in-one globally compliant prospecting solution, has acquired email signature marketing platform, Mailtastic, in a seven-figure deal. Cognism will bolster its world-leading GDPR compliant prospecting solution with Mailtastic’s email signature technology, allowing clients to lower customer acquisition costs by using…

ShardSecure Announces General Availability of Microsharding Data Security Solution

ShardSecure, the data protection company whose Microshard technology helps organizations eliminate the sensitivity of data to accelerate cloud adoption, announced the general availability of their ShardSecure Software Appliance. ShardSecure's revolutionary approach to data security uses Microsharding to automatically shred, mix and distribute data in a way that makes it incomplete and unreadable. This ensures that data is protected in the event of a breach, separated from those with privileged access and that the sensitivity…

OneTrust Releases Free IAB TCF 2.0 CMP for Publishers

Create, customize and publish an IAB TCF 2.0-compliant CMP in minutes OneTrust launched a free tool for publishers to create a consent management platform (CMP) that complies with the updated IAB Transparency & Consent Framework v2.0 (TCF 2.0). In just a few steps, the TCF 2.0 CMP Builder gives publishers the ability to build and customize a CMP to collect consent across the digital advertising ecosystem in compliance with TCF 2.0, the GDPR, the ePrivacy Directive and more. Get started for free with the TCF 2.0 CMP…

TechBytes with Jason White, SVP, Head of Publishers at LiveRamp

Please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at LiveRamp. My career has cut across the vast ecosystem of Adtech - from Advertising to AdTech platforms, publishers and consumer products. Most recently, I held leadership roles with ViacomCBS, OpenX, and Fox Audience Network. While this has contributed a diversity of experience, each of my roles has been unified by a common denominator: a passion to use advertising and data to democratize information and keep the…

AWS Launches Region in Italy

New AWS Europe (Milan) Region expands cloud pioneer’s global footprint, enabling customers to run applications and store their content in data centers in Italy Amazon Web Services (AWS), an Amazon.com company announced the opening of the AWS Europe (Milan) Region. With this launch, AWS now spans 76 Availability Zones within 24 geographic regions around the world, and has announced plans for nine more Availability Zones and three more AWS Regions in Indonesia, Japan, and Spain. The AWS Europe (Milan) Region is the sixth…

83% of Your Data Is Held by Companies You Probably Don’t Know – Average Person’s Data Held by 350 Brands

The top five companies we trust with our data are Microsoft, YouTube, Netflix, PayPal, and Spotify 83% of an average person’s data is held by companies they have only interacted with once, according to research from Mine, the first company to give people back ownership of their personal data online. 32% of data in people’s “digital footprint” didn’t even require users to open an account to store their information. The startup, which launched in Europe in January 2020, has discovered that most people’s data is held by 350 …

DataGrail Introduces First-of-its-Kind Smart Verification, Requiring No Additional Personal Information for CCPA Privacy Request…

People can now exercise their CCPA and GDPR rights without submitting additional personal data such as Gov't IDs, Passports to verify their identity DataGrail, a leading privacy management firm, announced its patent-pending "Smart Verification": the industry's first verification solution that does not require an individual to disclose additional personally identifiable information (PII) when submitting a CCPA privacy request. With Smart Verification, organizations can verify an individual's identity by using known data…

CCPA and Future Data Regulation Compliance

Just a couple of months have passed since the new year and we’ve already begun to see companies, such as Lyft, fail to disclose what data they’re collecting on their customers–resulting in noncompliance with the California Consumer Privacy Act (CCPA) that went effect on January 1. The new state law comes hot on the heels of similar consumer data regulations in Europe, implemented in 2018 via the General Data Protection Regulation (GDPR), and additional regulations are sure to be levied this year in 2020. While true CCPA…

Blis Launches New ‘Habits to Home Targeting’ Product in Response to COVID-19 to Help Advertisers Deliver Personalised Ads to…

This product is powered by a new proprietary Blis technology Blis, the trusted location-powered advertising and analytics partner, today announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a 'stay at home' COVID world. The new product combines Blis' accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale. Blis Habits to Home…

Former Google Cloud Executive Joins Virtru to Lead International Operations

Renaud Perrier to Drive Strategic Growth Initiatives in EMEA and APAC for Data Privacy Innovator Virtru, the new standard in data protection, today announced the appointment of Google’s former Head of Cloud ISV Partnerships, Renaud Perrier, as Senior Vice President of International Business Development and Operations. Based in Paris, Perrier is charged with directing Virtru’s operations, product strategy, and technology partnerships in EMEA and APAC to help the company further expand into key international markets. A cloud…

MarTech Interview with Niels Hartvig, Founder and CEO at Umbraco A/S

"The only thing that hasn’t changed is that content is still king — it is still fundamental for both new sales and customer loyalty." Tell us about your role and journey into technology. What made you start Umbraco? I started my career in IT as an 11-year-old in the 80s, teaching word processing to Danish journalists (colleagues of my parents) who were struggling to transition from mechanical typewriters. Ever since, it’s been my mission to create tools that people can understand and easily use, removing the…

New CCPA, GDPR Third Party Risk Management Privacy Guidelines and Checklists from Shared Assessments Help Organizations Assess and Address…

Up-to-the-Minute Privacy Guidelines and Compliance Checklists Help Organizations De-Mystify Statute Complexities and Execute a Phased Approach to CCPA; Updated GDPR Compliance Guidelines and Checklist Also Issued The Shared Assessments Program issued “CCPA Privacy Guidelines & Checklists,” the security and risk industry’s first comprehensive set of best practices and tools to help organizations comply with the California Consumer Privacy Act (CCPA). Concurrently, Shared Assessments issued its updated “GDPR Privacy…