Marketing

Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the case may be that marketers just aren’t producing content that’s attention-grabbing enough for this portion of the population.…
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Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a…
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There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom into hundreds of pieces, only to be overwhelmed by hundreds of smaller versions of the same broom. It’s an…
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Every month it seems like there’s a new way to contact customers—social media, chat, text messages, push notifications—and yet email is still the top-performing communication channel for the majority of marketers. There are no signs of…
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In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as efficient as possible; after all, being a ‘cost-centre’ in the midst of such a challenging retail environment is no fun…
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It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But these days, it’s not enough to call out customers by name in an e-blast if the content contains impersonal offers that…
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Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by the police and intelligence service agencies such as the CIA and FBI as well as basic human rights to…
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The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top price and product as a key differentiator. This is not surprising, considering the biggest brands today (think Amazon,…
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Ignite International, Ltd. announced the appointment of Oliver Holzmann as the Company's new Global Head of Marketing, reporting to Ignite's President Jim McCormick. Holzmann has operated in various marketing positions orchestrating…
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If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how major brands are working their marketing, you probably haven’t missed the in-house marketing trend that is upon us. The past…
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Company inked 12 new customers in Q2 across retail, CPG, energy, manufacturing and technology industries Pricefx, the global leader in cloud pricing software, announced another quarter of spectacular growth during its fiscal second…
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"AI and Machine Learning have been a high-level topic for several years now, but I think people are only just starting to consider what that means for the retail industry." Tell us about your role and journey into Technology. What inspired…
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Berry joins Adludio in order to deepen relationships with luxury brands and improve coordination between Adludio’s global operations Adludio announces the appointment of Stella Berry as Client Director APAC, in order to deepen the…
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What metrics actually define a successful event? Is it a long list of potential new customers? Or is it the number of individuals you “checked in” at the booth? Either way, most experienced marketers know that less than five percent of all…
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We all want to achieve our Marketing goals and drive our organizations forward, and we need the right people at the helm to make this happen. But even if you believe in your team members and feel good about their performance, it’s common to…
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Your instincts are right: attention spans are getting shorter and e-commerce competition is getting fiercer. This makes getting and keeping customer attention in this industry all the more important - and all the more elusive. There is…
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Many teams aren’t aware when and when not to use stock photography for marketing purposes. Here are 4 easy tips marketers should consider when implementing stock photos in their strategy. 1. Do your research Use the right imagery for…
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“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature markets Liftoff, the leader in mobile app marketing and retargeting, released its third annual report on the…
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An effective Customer Onboarding Program is critical for driving ongoing Customer Engagement, Satisfaction, and Value. Marketers in B2B companies are well-positioned to partner with their peers in Customer Success and Product in creating…
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Ever created a clear plan to achieve, be any personal or business goals? Well, it can seem difficult or even discouraging sometimes to handle or achieve the goal without defining clear steps to set for it. In general, there are two common…
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