Banner Before Header
Browsing Tag

ABM platform

Demandbase Expands Industry-Leading ABM Platform

New solutions empower B2B Marketers to take control of data and programs Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies - Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive…

MRP Appoints Pierre Custeau as Senior Vice President of Product

Custeau set to lead global product strategy and initiatives, driving the company’s technology vision as the only enterprise class predictive ABM platform MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product. As SVP of Product, Pierre will lead MRP’s global product strategy and initiatives, driving the company’s technology vision as the only enterprise-class predictive ABM platform. He is directly responsible for managing the…

Taking the Sales Approach to Marketing – Part 2

During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically, I unearthed my successes, failures, and lessons along the road to CMO, which gave me some unique insight. In part one, we broke down how taking a Sales approach to Marketing helps you focus on the right accounts, avoid single-threaded leads, and create a great customer experience. Now, let’s dive into how it can empower you to connect with…

MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization

Enterprise Marketers Now Have the Power to Combine Data from Disconnected Marketing Activities into a Unified Demand Waterfall and Account View MRP, the only enterprise-class predictive ABM platform, announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the…