Browsing Tag

ABM

LeadBridge Changes Company Name to PipelineIQ

PipelineIQ helps marketing teams scale ABM programs and helps enterprise technology sales professionals resonate better with decision makers across the Global 2000 LeadBridge announced its rebranding to PipelineIQ, aligned with its mission to help B2B technology organizations sell more strategically to their most challenging enterprise prospects. With fourteen years of experience executing highly customized prospect intelligence programs for large technology firms, the rebranding of LeadBridge to PipelineIQ represents…

Madison Logic Can Deliver 507% ROI According to Total Economic Impact Study

Madison Logic, the leading global account-based marketing (ABM) platform, announced the results of an independent commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Madison Logic. The study examines the cost savings and business benefits that organizations may see by implementing the Madison Logic Platform. Through in-depth customer interviews, the Forrester TEI study found a three-year 507% return on investment (ROI), a doubling of sales conversion rate to closed-won, and more benefits over…

50 Most Popular AI-Influencers of North America

It has been more than six decades since the concept of Artificial Intelligence has transformed from imagination to an academic discipline. Influencers, especially those active on social media help give direction to the policymakers and academicians. They keep common men updated on the trends and 'what is what' in AI, Machine Learning and associated concepts like Big Data and BlockChain. AiThority introduces you to the 50 most popular AI-influencers of North America. 1. Bob E Hayes Senior Director of Research and Analytics…

Taking the Sales Approach to Marketing – Part 1

Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in front of, and alongside, inspirational women who have written books, been keynote speakers and have thousands of followers on Twitter. Needless to say, I was a tad nervous. All I have are my experiences—my failures, successes, and lessons learned along the way—but, does that really qualify me as a thought leader? Using those experiences to…

B2B Marketers: It’s Time to Start Leveraging OOH

B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable results in the most efficient way possible. That usually entails Content Marketing, Account-Based Marketing (ABM) or even direct Mail. Out-of-home (OOH) advertising, on the other hand, has traditionally been thought of as a consumer Marketing tactic. But that is changing, especially for technology companies. Businesses like Zoom, ZoHo, Zendesk, Cisco and Salesforce—to name just a few—have all invested…

Top CRM Firms to Look out For

Businesses, big and small have been investing more in Customer Experience and Relationship Management (CRM) software making it a $48 billion industry. Here are some of the promising players. The list also includes new players who are trying to dethrone the market leaders. 1. Validity Validity has already taken the CRM industry by storm with four landmark acquisitions. The company is just a year old but it has partnered with Silversmith Capital Partners, a growth equity firm and first acquired Data Quality firm AppBuddy.…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Windfall Data Inc, Indium Software, IBM, RollWorks, and Weatherford International plc. Windfall Raises $9 Million to Build the World’s Most Complete and Accurate Source of Consumer Financial Data Windfall Data Inc (“Windfall”), a company that determines the net worth of global households, announced that it raised $9 million in venture funding. The round was led by Bullpen Capital with…

Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities

Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, the leading B2B Customer Engagement Platform, announced substantial enhancements and new data integration capabilities for its cutting edge AI-powered full-cycle personalization engine that transforms how B2B enterprises engage, convert and win target accounts. According to Forrester, 89% of digital businesses recognize the value in investing…

6sense and Uberflip Partner to Deliver ABM at Scale

Joint customers can now dynamically personalize content experiences based on in-market account insights 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has extended its relationship with Uberflip, the leading content experience platform, to include new levels of content personalization for joint customers. 6sense’s ability to deliver company identification, full-funnel insights into buyer behavior, and an accurate prediction of the account’s buying stage can now be used to power…

TechBytes with Susan Borst, VP of Mobile at IAB

How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms to boost ABM outreach are two-fold: First, it goes without saying that you need to know your budget which will help you determine which aspects of ABM you can realistically afford to execute to support your strategy. This also means gauging the time and resources of your team to execute the program with excellence. Second, is to do your homework to evaluate the various AdTech options…

Demandbase Named Best Overall MarTech Company of the Year by MarTech Breakthrough

Demandbase wins MarTech Breakthrough Awards for its innovations in the ABM category Demandbase, the leader in Account-Based Marketing (ABM), has been named Best Overall MarTech Company of the Year by the MarTech Breakthrough Awards. With over 2,500 nominations in 2019, the MarTech Breakthrough Awards recognize the best companies, technologies, products and services in the field of Marketing, Ad & Sales Technology. MarTech Breakthrough is part of the Tech Breakthrough Awards organization, a leading market intelligence…

Human Factor – the Weak Link in B2B Marketing

Automation has paved the way for B2B marketing by empowering human marketers to reach, target and nurture thousands of leads through technology. According to Survey Today’s State of Automation report for 2019, 75 percent of marketers are using automation tools. However, the B2B Marketing industry is at a crossroads because we are far from automating all Marketing operations processes. Weak execution of ad campaigns has left many business leaders questioning the effectiveness of account-based advertising programs. The…

How to Optimize Event Strategy for ABM

Adopting a dedicated account-based Event Marketing strategy offers a number of benefits for marketers. The event itself will target potential long-term customers, the Event Marketing efforts will focus on accounts that matter and marketers will be able to produce an event with confidence it will lead to a positive ROI. Of course, to realize all these benefits, there must be an organization-wide stakeholder buy-in on the Account-Based Marketing (ABM) event approach. What is ABM? The ABM concept has been around since the…

Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it's an era of smart demand gen orchestration achieved through harmonious play of AI, Intent Data, and Analytics. Taking a step ahead in the AI-powered ABM ecosystem, Metadata.io announced a key integration with HubSpot. We spoke to Metadata.io's CEO, Gil Allouch at the time of this announcement. Gil explained his plans to extend the benefit of this HubSpot integration to your customers. Gil said, "By…

MarTech Interview with Marc Laplante and Mike Kelly, Co-Founders at Intentsify

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. What inspired you to co-start Intentsify? Our careers began in 1999 when we joined TechTarget as account executives. After a 13-year career that included running two of the company’s largest media groups, we began to see a shift in how marketers were beginning to use data to power demand generation. That shift drove us to…

Marketers Shouldn’t Have to be Data Scientists

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the…

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

Uberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research Firm

B2B Content Experience Platform Receives Highest Score in Personalization, Digital Experiences and Sales Support Criteria Uberflip, the leading B2B content experience platform, has been named a contender by Forrester, an independent research firm, in The Forrester Wave: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. In its evaluation, Forrester noted that “midmarket (and larger) firms that are headquartered in North America today and that need to make piles of content more engaging, build keen…

Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations Automation has open new avenues for marketers to explore Personalization. According to leading CMOs, persoanlization is defined as creatively tailoring website pages and mobile applications to user's preferences and behaviors. Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units. This is furthering their solution for enterprise B2B marketing teams.…