Browsing Tag

Accenture

Mindtree Appoints Dayapatra Nevatia as the Chief Operating Officer

An Industry Veteran, Mindtree to Help Accelerate Growth at the Global Technology Consulting and Services Company Mindtree, a leading digital transformation and technology services company, announced that it has appointed Dayapatra Nevatia as the Chief Operating Officer of the company effective Monday, March 2, 2020. In this new role Dayapatra will support the company into its next phase of growth. He will be based in Bangalore, India. Marketing Technology News: Auth0 Expands Global Partner Network with Cognizant…

Artificial Intelligence Wades Through Murky MRO Inventory Data To Drive Down Costs with Better Business Decisions

Webinar from Verusen and Accenture Details How AI and Predictive Analytics Clarify Data Across Multiple Systems to Right-Size Plant Inventories The ability of artificial intelligence (AI) to improve visibility of ERP inventory data, as well as the implementation timeline for using AI on a daily basis, were among the top interests of participants during a recent webinar, "Taking Stock of AI Technology for Inventory Management." The webinar featured expert advice from CEO Paul Noble of Verusen, an innovator in materials…

Accenture Technology Vision 2020: From Tech-Clash to Trust, the Focus Must Be on People

To compete and succeed in a world where digital is everywhere, companies need a new focus on balancing “value” with “values,” aligning their drive to create business value with their customers’ and employees’ values and expectations, according to Accenture Technology Vision 2020. The 20th edition of Accenture’s annual report predicts the key technology trends that will redefine businesses over the next three years. According to the 2020 report, “We, The Post-Digital People: Can your enterprise survive the ‘tech-clash?,”…

Ready or Not! a Quick Guide to CCPA and How Brands Can Prepare

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from I.AM+, PathFactory, Symphony MediaAI, Downtown Music Holdings, LumenVox, Accenture, GRM Information Management and Bright Pattern. I.AM+ Aims to Accelerate Ethical AI Adoption with Red Hat OpenShift on IBM Public Cloud I.AM+, the technology company founded by global music artist and entrepreneur will.i.am, and IBM have joined forces aiming to accelerate the adoption of AI and…

Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform

Accenture has helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform, enabling the company to improve the service it provides to its 7 million customers. “This new solution we have delivered in partnership with Accenture provides a step change in how we serve customers in the North West” To simplify processes, provide enhanced visibility of contractor work and customer data, optimize network maintenance, and resolve…

Ease-of-Use Enters the Enterprise: HubSpot Adds Powerful New Features to Marketing Hub Enterprise

With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing companies to deliver sophisticated marketing without the usability challenges associated with legacy enterprise systems HubSpot, a leading growth platform, revealed a set of new features in Marketing Hub Enterprise, giving growing companies something scarcely available in today's market: powerful enterprise marketing software that is also delightfully easy to use. New revenue attribution reporting, AI-powered A/B testing, partitioning, and…

Nearly Two in Three U.S. Ride-Hailers Would Give Up Their Car for Ride-Hailing Services, Accenture Study Finds

More than nine in 10 U.S. consumers satisfied with ride-hailing companies, yet brand loyalty remains elusive Nearly two-thirds (63%) of U.S. car owners who use ride-hailing services said they would consider giving up their personal vehicle over the next decade in favor of ride-hailing, according to new research from Accenture. Based on a survey of more than 1,000 U.S. consumers, the research found that consumer satisfaction with ride-hailing companies is very strong, at 92%, and that the vast majority (93%) of the…

Accenture to Acquire maihiro, Boosting Customer Experience and Experience Management Capabilities for SAP Solutions

Accenture has entered into an agreement to acquire maihiro, a provider of customer experience and customer relationship management consulting, optimization and ongoing enhancement services. The acquisition will help Accenture create solutions for clients that drive innovation and transformation in marketing, sales and customer service. “Today’s brands compete in the experience economy. Only those capable of delivering the most engaging and differentiated experiences will continue to win and retain customers’ loyalty”…

The Rise of the New CMO

Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the explosion in availability of consumer and consumption data, combined with rapidly changing consumer demands and expectations, are flipping previously highly effective models on their head. New entrants are capturing outsized bites of the market by proving, time and again, they can deliver the most relevant, the most engaging customer experiences. Among some incumbent companies,…

Frustrated Consumers Three Times More Likely Than Satisfied Consumers to Avoid Buying from Retailer or Brand Again, Accenture Study Finds

Nearly Half of Consumers Would Pay More for Experience That Exceeds Their Expectations Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a premium for the experience, according to new research from Accenture. The research is based on a survey of more than 20,000 consumers across 19 countries in North America,…

Accenture Launches NewsPage 9 with SAP in Distributor Managed Markets

Accenture has selected SAP Cloud Platform and SAP Cloud Platform, SAP HANA service, to enhance the next generation of Accenture NewsPage With solutions from SAP SE, Accenture NewsPage 9 can provide an integrated view of consumer trends, secondary demand and supply chain management signals to help companies thrive in the experience economy and accelerate growth in Asia-Pacific and Africa. NewsPage 9 will help Consumer Products Clients Capture Growth Opportunities in Asia-Pacific and Africa Accenture NewsPage…

The Time is Right – and Easier than Ever – to Send the Right Message at the Right Time

Getting the timing wrong is not only frustrating to the consumer, but it’s also costly to you. And that’s what happening to marketers in the major life purchase markets—mortgage, autos, insurance, education—every day. They’re spending a lot of time and money on tools to reach their prospects, but they’re still struggling to reach them at the right time. We know that timing is important because today’s consumers are not only inundated with Marketing messages but they also have more options than ever before. Consider an…

ENGIE Chooses Accenture, Salesforce and Vlocity to Support its Customer Relations and Help Them Achieve Their Zero-Carbon Transition

With a global, unified industry-specific CRM, ENGIE is able to get a 360-degree customer view and help even more companies transition to zero carbon energy DREAMFORCE -- Accenture, Salesforce and Vlocity Inc. announced the companies are teaming up with ENGIE, a leading provider of low-carbon energy and services, to help its customers around the world achieve a zero-carbon future. Responding to the critical challenge of climate change, ENGIE set a goal in 2016 to become a world leader in the zero-carbon transition and…

Failure to Scale Artificial Intelligence Could Put 75% of Organizations Out of Business, Accenture Study Shows

Companies That Shift from AI Experimentation to Execution Achieve Lasting ROI and Competitive Agility Three-quarters of C-level executives believe if they don’t move beyond experimentation to aggressively deploy artificial intelligence (AI) across their organizations they risk going out of business by 2025, according to a newly released study from Accenture. The report, titled “AI: Built to Scale” and produced by Accenture Strategy and Accenture Applied Intelligence, is based on a global survey of 1,500 C-level…

Accenture Interactive Completes Acquisition of French Data Marketing Firm Sutter Mills

Accenture has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Accenture Interactive previously announced its intent to acquire Sutter Mills on October 11. The acquisition brings additional capabilities in data-driven marketing strategy, adtech and martech, strengthening Accenture Interactive’s ability to help brands deliver relevant experiences at scale across all customer touchpoints. Marketing Technology News: New…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

SAP and Accenture Co-Develop New Cloud-Based Solution to Help Utilities Companies Supercharge Business Processes and Customer Experiences

SAP SE and Accenture announced they are co-innovating and co-developing the new SAP Cloud for Utilities solution to help companies more effectively manage business processes and customer experiences. The initiative aims to elevate energy transition and customer experiences, helping companies quickly adapt and thrive in changing times. "SAP Cloud for Utilities is our strategic cloud solution, designed to support lead-to-cash processes that can enable utilities to capture new opportunities and develop fresh business models…

New StoneShot Research Reveals Factors Driving Event Engagement and Attendance

StoneShot’s 2019 Event Marketing Report offers in-depth analysis on email campaigns for marketers looking to boost specific event registration, attendance, and leads StoneShot, an automated email marketing and event management platform for financial marketers, recently announced their latest research published in StoneShot’s “2019 State of Financial Services Report.” This edition, which focuses on events, compiles StoneShot’s proprietary research and analysis of over 3,000 events and 21,000 event campaigns sent from their…

Accenture Recognized As a Leader and Positioned Highest in Everest Group’s PEAK Matrix Report for Data and Analytics Service Providers

Accenture is acknowledged as a Leader in the Everest Group “PEAK Matrix for Data and Analytics Service Providers 2019” report. Accenture was positioned highest in both the Market Impact and Vision & Capability categories. “rich talent pool with advanced analytic skills.” This report describes a Leader as having “developed a range of integrated platforms along with industry- and use case-specific accelerators to cut down the trial and run phase to achieve faster outcomes. Accenture emerged as a Leader in this report due…