Browsing Tag

Acquisition

PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers

Internal Sales Data Analysis Offers Complete Visibility into the Funnel to Enhance Campaign Optimization PX the leading marketing technology platform to automate and manage customer acquisition, announced that customers now have the ability to integrate their internal sales data into the PX platform to provide marketers with a complete 360o view of their customer acquisition campaigns and sales funnel. “Successful customer acquisition programs are heavily dependent on two things – transparency into where leads are coming…

Zendesk Announces New Partnerships and Integrations for Sunshine CRM Platform

The Expansion Gives Companies the Ability to Provide Powerful, Personalized Experiences for Their Customers Zendesk, Inc. announced expansion to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS). These expansions include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences. “For example, SharkNinja’s robot cleaning systems individually report back data and any issue that arises…

True Influence Hires Data Strategist and Marketing Technology Visionary Ray Estevez as Chief Data Officer

Estevez Will Be Responsible for Leading the Company's Data Strategy and Implementation True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that data strategist and marketing technology innovator Ray Estevez has joined the company as chief data officer (CDO). Estevez will be responsible for leading the data strategy and data-driven product implementations for current and future products at True Influence. "As we continue to grow and evolve as the leader in…

Spectrum Equity Announces Sale of Ethoca to Mastercard

Ethoca's Product Suite Adds to Mastercard's Commitment to Reduce Digital Commerce Fraud Spectrum Equity, a leading growth equity firm, is pleased to announce that the previously announced acquisition of Ethoca by Mastercard has closed. Ethoca is the leading, global provider of collaboration-based technology that enables card issuers, ecommerce merchants and online businesses to increase card acceptance, stop fraud, recover lost revenue and eliminate chargebacks from both fraud and customer disputes. Ethoca's suite of…

ServiceNow to Acquire Appsee’s In-App Mobile Analytics Platform and R&D Talent

The Deal Will Support and Strengthen ServiceNow’s Focus on Delivering Consumer Grade Mobile Experiences at Work ServiceNow, Forbes’ No. 1 World’s Most Innovative Company in 2018, announced it has signed an agreement to acquire the in-app mobile analytics platform and R&D talent of Appsee, an Israel-based application analytics platform company. With the acquisition of Appsee’s intellectual property and key Appsee talent, ServiceNow will further its mobile application and web browser strategy by adding deep user…

Freshworks Acquires Natero, a Leader in Customer Success Cloud Software

Acquisition Makes Freshworks the Industry's First Customer Engagement Platform to Seamlessly Connect Every Customer Touchpoint from First Web Visit to Latest Invoice Freshworks Inc., a global innovator in customer engagement software, announced it has acquired Natero, Inc., a leading customer success management software company. The acquisition gives Freshworks a SaaS platform that unifies marketing, sales, support and, now, customer success. With Natero's AI/ML-powered technology, the Freshworks platform puts actionable…

Lowe’s Acquires Retail Analytics Platform From Boomerang Commerce

Home Improvement Retailer Sharpens Focus on Delivering Best-In-Class Retail Technology Lowe's Companies, Inc. announced it is accelerating its technology capabilities and focus on driving strong retail fundamentals by acquiring the Retail Analytics platform from Boomerang Commerce. The technology will be integrated into the company's core retail business and bolster strategic and data-driven pricing and merchandise assortment decisions across Lowe's businesses. The platform provides a retail analytics solution that…

SymphonyAI Group Acquires Azima Global, a Leader in Machine Condition Monitoring & Reliability Solutions for the Process &…

The Company, Renamed Symphony AzimaAI, will Expand into Industry-Pioneering Integrated Equipment & Process Monitoring Solutions SymphonyAI Group announced its recent acquisition of Azima Global, a provider of machine condition monitoring and asset reliability solutions across several industrial verticals. SymphonyAI is building a group of leading companies that use artificial intelligence to transform business enterprises across several markets, including the industrial, retail, consumer, healthcare,…

DMI Acquires SAP Commerce Cloud Leader, Pragiti

DMI Workforce in India Triples in Size in Three Years DMI, a global leader in digital transformation for today’s mobile and connected world, announces the strategic acquisition of Pragiti, a successful company in the digital commerce space and an SAP Silver Partner. In addition to bolstering DMI’s next-generation digital commerce capabilities, the acquisition augments DMI’s expanding workforce in India. “Through the strategic acquisition of Pragiti, DMI welcomes more than 175 highly skilled developers, testers and…

Sumo Logic Completes $110 Million Funding Round to Further Fuel Growth and Expansion

Battery Ventures, Tiger Global Management and Franklin Templeton Sign on to Back Sumo Logic’s Industry Leading Continuous Intelligence Platform Sumo Logic, the leading cloud-native, machine data analytics platform that delivers continuous intelligence, announced a $110 million funding round led by Battery Ventures, with contributions from new investors including Tiger Global Management and Franklin Templeton, as well as participation from existing investors.  With a current valuation over $1 billion, a record FY19…

CM Group Completes $410 Million Financing and Expands Multi-Channel Marketing Offerings with Acquisition of Global Technology Company,…

Funding and Acquisition Grows CM Group's Global Presence and Resources for Future Acquisitions CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the US including the Big Four…

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate “Shopper Centric” Walled Gardens

Longtime Partner to Social Walled Gardens Announces New Holding Company to Help Retail Advertising Platforms Take Root Brand Networks, the innovative technology provider and media solutions partner to the world's biggest walled gardens, announces the acquisition of Clickable, and with it, the formation of a new holding company that leverages the tech, experience, and data of both companies. The new organization, Azalea Commerce, is on a mission to help retail brands establish self-contained advertising platforms powered…

NinthDecimal Accelerates Its Enterprise SaaS Business In 2018

High Growth Data and Measurement Businesses Help Fuel Profitability Milestone NinthDecimal, the leading omni-channel marketing platform, announced its continued success in offering enterprise SaaS based products which fueled strong company performance in 2018 that carried through Q1 2019. This includes customer growth, expanded partnerships, and new product innovations in the market. “CMOs recognize that their success is based on their ability to drive real world results like visits and purchases. This is changing the way…

Google Selects Webpals Mobile to Join App Campaign Partner Program

Google to Recommend Webpals Mobile to Advertisers to Help Clients Manage and Up-Level Their Creatives with End-To-End Services Webpals Mobile, the mobile-app user acquisition division of leading performance marketing company Webpals Group, was named to Google's App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives. Creative assets are becoming increasingly critical for control and…

Luokung Technology Corp. Announces to Acquire Artificial Intelligence Company

Luokung Technology Corp. (LKCO) ("Luokung" or the "Company"), a leading global spatial-temporal big-data technology company and a leading interactive location-based services company in China, announced that it has signed a stock purchase agreement to acquire 67.36% of Beijing BotBrain AI Technology Ltd and BOTBRAIN AI LIMITED (collectively "BotBrain "). The Company will invest RMB 20 million to BotBrain and will issue 804,162 ordinary shares at USD $7 per share to the former institution investors of BotBrain to obtain…

Aware Ads Announces Strategic Acquisition of AdMobo

Aware Ads Inc. (“Aware Ads”), a Canadian company specializing in all aspects of online marketing, is pleased to announce that it has acquired adMobo Inc. (“AdMobo”), a digital advertising company specializing in mobile content. “We are pleased to welcome AdMobo to the Aware Ads family,” said James VanderLinden, Co-Founder and Chief Executive Officer of Aware Ads. “AdMobo’s deep understanding of innovative technology and data-driven mobile user acquisition solutions will complement the Aware Ads’ umbrella of companies that…

Magic Software Acquires PowWow Creator of SmartUX, A leading Low-Code Development Platform for Mobilizing and Modernizing Enterprise Apps

The Acquisition is The Latest Step in Magic’s Journey to Expand its End-to-End Offering of Digital Transformation for the Enterprise and Enables Magic to accelerate its Growth Magic Software Enterprises Ltd., a global provider of end-to-end low code integration and application development platforms solutions and IT consulting services, announced that it has completed the acquisition of San Francisco based, PowWow Inc. PowWow’s SmartUX is redefining digital transformation in the enterprise arena. The rapid low code…

Experience Management Leader Medallia to Acquire Customer Success Leader Strikedeck

The Acquisition Means Medallia Will Address the Full Spectrum of B2C and B2B Customer Experience Management Medallia, Inc., the global leader in customer experience management, announced its plans for the acquisition of Strikedeck, an advanced platform enabling companies to drive customer success (CS), which will further augment Medallia's leadership in B2B customer experience management. Medallia and Strikedeck, uniquely,  will promote seamless, 360-degree views on customer account health, including information on…

Sitecore Announces Intention to Acquire Hedgehog, Plans Expanded Support for Partner Ecosystem to Help Accelerate Digital Transformation…

Acquisition Will Speed Sitecore's Growth and Augment Partner Capabilities with Additional Services, Support, and Training for Sitecore Experience Commerce and Sitecore Content Hub Sitecore, the global leader in digital experience management software, announced its intention to acquire Hedgehog Development, a customer and partner-focused digital consultancy. The acquisition will accelerate Sitecore's growth and bolster the people, technology, and services resources supporting Sitecore Solution Partners as they continue to…