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Acquisition

RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace

RollWorks Customers Benefit from Enhanced ABM Targeting, Personalization, and Reporting RollWorks, a division of AdRoll Group, publicly announced the availability of the RollWorks ABM App on Salesforce AppExchange to allow marketers to easily connect and utilize their Salesforce data in their account-based marketing (ABM) campaigns. The integration allows the bi-directional flow of data from Salesforce to the RollWorks Account-Based Platform, ensuring that sales and marketing efforts are aligned. Built on the…

Publicis Groupe to Acquire Epsilon

Epsilon Is a Unique Technology and Platforms Company with Unparalleled Data Assets Built over Years Publicis Groupe announced it has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation of Publicis’ strategy to become…

itelligence UK Acquires Majority Stake of SAP Partner Weaveability Ltd.

itelligence UK and Weaveability Ltd announce that itelligence UK has acquired a majority interest in Weaveability Ltd, based in Bury, Greater Manchester. With this acquisition, itelligence, the leading SAP Global Platinum Partner, is enhancing its market position in the UK by significantly strengthening its CRM and e-commerce capabilities. Norbert Rotter, CEO of itelligence AG: "With Weaveability we are strategically increasing our CRM and e-commerce know how in the UK. Globally, we have built a leading CRM practice of…

Jebbit Raises $12 Million in Series B Financing to Increase Data Performance and Transparency in the Marketplace

The New Investment Round Was Led by K1, Bringing the Company’s Total Funding to over $20 Million Jebbit, the world’s leading Declared Data Platform, announced the closing of a $12 million Series B financing round. The financing round was led by K1 Investment Management (“K1”), with additional participation from Manifest and Yard Ventures. The new funding will support Jebbit’s growing personnel needs and product investment efforts. The company expects to hire additional talent to support operations at its Boston headquarters…

Mimecast Recognized as a Leader in Information Archiving by Top Research Firms

Radicati Group Positions Mimecast Highly for Innovation and Customers Success Mimecast, a leading email and data security company, announced it has been named a Leader in The Forrester Wave:  Information Archiving Cloud Providers, Q1 2019 and a Top Player in the Radicati Information Archiving - Market Quadrant, 2019. According to the Forrester Wave, “Mimecast excels in customer support, user experience, and email protection”, while the Radicati Group highlighted how Mimecast’s integration of Security, Archiving, Protection…

Kaltura and Dativa Enter Strategic Partnership to Develop Industry First Cloud TV Data Lake

Kaltura Will Combine Its Robust TV Platform and Global Cloud TV Dataset with Dativa’s TV Domain Expertise to Build the World’s First Cloud TV Data Lake. Kaltura, the leading video technology provider, has announced today that it has formed a strategic partnership with Dativa, the leading TV data consulting company, to develop the industry’s first data lake dedicated to Cloud TV services. In a highly competitive market, TV marketers need to constantly optimize user conversion, retention and monetization. The data…

Infor Completes Acquisition of ReServe Interactive

Infor Expands Hospitality Footprint with Leading Sales & Catering Solution Infor, a global leader in business cloud software specialized by industry, announced the completed acquisition of Efficient Frontiers, Inc. dba ReServe Interactive. Headquartered in Livermore, Calif., ReServe Interactive is a leading provider of cloud-based sales and catering, restaurant reservations, and floor management software that serves the restaurant, sports and entertainment, event center, golf and country club, and hotel markets in the…

Atlassian Completes Acquisition of AgileCraft

Atlassian Corporation Plc, a leading provider of team collaboration and productivity software, announced it has completed the acquisition of AgileCraft, a leading provider of enterprise agile planning software. AgileCraft helps enterprise organizations build and manage a ‘master plan’ of their most strategic projects and workstreams. Business leaders use AgileCraft to map strategic projects to the distributed work required to deliver them, providing better visibility into bottlenecks, risks and dependencies, and more…

Accenture Interactive Accelerates its Mission to Reinvent Agency Model by Agreeing to Acquire Creative Agency, Droga5

Iconic Agency will Bring Additional Depth in Brand Thinking and Creativity to the World’s Largest Experience Agency Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. “Customer experience is a proven driver of competitive advantage and…

Integrate Acquires Event Lead Management Company Akkroo, Its Second Acquisition in Three Months

Acquisition Further Bolsters Integrate's Demand Orchestration Capabilities and Expands Its Global Workforce by Establishing an Emea Headquarters in London Integrate announced its acquisition of London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real time at in-person events. Integrate's customers will now be able to send event leads to sales teams as they happen, rather than waiting for event organizers to share lists post-event or manually processing paper…

INTEGRIM Announces the Acquisition of Logikia, a Canadian Provider of Accounts Payable Automation Solutions

Document automation specialist INTEGRIM is proud to announce the acquisition of Logikia, a Canadian provider of accounts payable automation solutions. Powered by artificial intelligence (AI), Logikia solutions operate based on industry best practices. Logikia is broadly recognized as a proven cloud-based environment designed to integrate seamlessly into many popular enterprises resource planning (ERP) systems. Logikia's strategic market position, high performance automated document processing…

SurveyMonkey Completes Acquisition of Usabilla

Combined Companies Provide Access to a Truly Comprehensive Portfolio of Customer Experience Offerings SurveyMonkey, a leading global survey software company, announced it has completed its acquisition of Usabilla, a leading global Voice of Customer (VoC) technology provider. Usabilla empowers 450 enterprises in 35 countries, including global brands like Lufthansa, Philips, and Vodafone to collect, analyze and act on real-time user feedback to improve their products and customer experiences. The acquisition complements…

Appointment of CEO, RhythmOne Trading Update and Commencement of Share Buyback Programme

Taptica International Ltd, a global leader in advertising technologies for brand advertising and performance-based mobile marketing, is pleased to announce that Mr. Ofer Druker has been appointed as Chief Executive Officer and a board director of the Company with immediate effect. Mr. Druker is currently Executive Chairman of the Tremor Video division, acquired by Taptica in August 2017, and has been instrumental in its successful integration. Mr. Druker was the founder and CEO of Matomy Media Group Ltd ("Matomy") until…

Stephan Van Herck Joins Nuxeo as VP in EMEA

Leading Provider of Cloud-Native Content Services Platform Taps Industry Veteran to Direct Sales in Region  Nuxeo, the leading cloud-native Content Services Platform (CSP), announced that Stephan Van Herck has joined its team as Vice President for EMEA (Europe, the Middle East, and Africa), with responsibility for leading all of Nuxeo’s direct and indirect sales efforts in the region. Stephan will be based in Nuxeo’s London office. Recognized throughout the information management industry as a leading professional in…

Brightcove Completes Acquisition of Ooyala’s Online Video Platform Business

Brightcove Inc., the leading provider of cloud services for video, announced it has completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove’s position as the market leader in the online video industry. Ooyala OVP customers join an already impressive list of companies working with Brightcove. “This is an exciting time for the company as we integrate Ooyala’s OVP business into Brightcove. We are thrilled to welcome…

Thales Completes Acquisition Of Gemalto To Become A Global Leader In Digital Identity And Security

With Gemalto, Thales Will Cover the Entire Critical Decision Chain in a Digital World, from Data Generation via Sensors, to Real-Time Decision Support Completed in 15 months, the acquisition of Gemalto by Thales for €4.8 billion creates a Group on a new scale and a global leader in digital identity and security employing 80,000 people. The larger Thales will master all the technologies underpinning the critical decision chain for companies, organisations and governments. Incorporating the talent and technologies of…

DojoMojo Launches Media Market to Offer Brands an Effective Paid Acquisition Alternative to Facebook and Google

DojoMojo Redefines the Partnership Marketing Landscape by Enabling over 8,000 Brands to Buy and Sell Media Directly in It’s Leading Marketplace DojoMojo, the leader in partnership marketing, debuts a revolutionary new feature – Media Market – that is redefining the experience of buying and selling media for brands. While Facebook and Google have come to dominate the landscape of digital marketing – a landscape where brands’ partnership strategies have historically relied on warm introductions or cold calls – DojoMojo is…

Accenture Interactive Completes Acquisition of Danish Creative Agency Hjaltelin Stahl

Accenture has completed its acquisition of Hjaltelin Stahl, a leading Danish creative agency, known for its ability to create unique and consistent cross-media experiences for its clients. The award-winning Copenhagen-based agency is now part of Accenture Interactive, boosting its capabilities as an experience agency in the Nordic countries and beyond. “With the addition of Hjaltelin Stahl to Accenture Interactive we significantly strengthen our ability to design, build and run the best customer experiences for our clients…

Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach

Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Going forward, Nativo will support SimpleReach’s leading advertiser…

Investis Digital Announces Acquisition of Vertical Measures to Enhance Digital and Performance Marketing Offerings

Positions Investis Digital Among Largest Digital Communications Companies Globally Investis Digital, a leading global digital communications company, announced the acquisition of Vertical Measures, a Phoenix-based digital marketing agency specializing in digital marketing strategy, content marketing, paid and organic search, lead nurturing, and conversion rate optimization. The acquisition of Vertical Measures further bolsters Investis Digital's ability to deliver on its Connected Content™ approach, which…