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Acquisition

Accenture Interactive Expands Digital Marketing Services in the Netherlands by Acquiring Storm Digital

The Acquisition Is the Latest Step in Growing the Experience Agency’s Programmatic Advertising Capabilities in Europe Accenture has acquired Storm Digital, a full service digital marketing agency specializing in search, social and programmatic advertising services that transforms customer experiences through strategic, technological, analytical and creative solutions. The acquisition expands the presence of Accenture Interactive in the Dutch market and supports the Experience Agency’s ability to create enhanced…

Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

StoryFit Closes Venture Funding To Propel Its Predictive AI Platform For Publishers & Studios

New Financing to Leverage Advanced NLP Data Science, for Entertainment Marketing, Audience Segmentation, & Acquisition Decisions StoryFit, a rapid-growth technology company which continues to break new ground providing predictive AI analytics for the publishing and entertainment industry announced that it has raised $1.75 million in new funding, led by New York-based ff Venture Capital (IndieGogo, Omaze, Livefyre). Participating tech and media investors include Bertelsmann Digital Media Investments (BDMI), Ascend…

MindTickle Continues Rapid Growth as Companies Make Customer-Facing Readiness an Enterprise Priority

Over 200 Percent Enterprise Customer Growth Demonstrates Sales Readiness Is Enhancing the Customer-Facing Interactions That Drive Revenue and Build Brand MindTickle, the leader in Sales Readiness technology, announced key developments and achievements demonstrating strong growth in recurring revenue, customer acquisition, continued product innovation, and industry validation. Businesses are increasingly striving for better customer experiences and greater levels of customer engagement. As these organizations relied on…

Appen to Acquire Figure Eight to Create Industry-Leading Solution for High-Quality Machine Learning Training Data

Appen Limited, a global leader in the provision of high-quality, human-annotated datasets for machine learning and AI, announced it has signed a definitive agreement to acquire Figure Eight, a best in class machine learning software platform which uses highly automated tools to transform unlabeled text, image, audio, and video data into high-quality AI training data. Appen to Acquire Figure Eight to Create Industry-Leading Solution for High-Quality Machine Learning Training Data #MachineLearning This acquisition combines…

End-To-End Visibility into Lead Generation Campaigns Drives 2-3 Times Greater Success in Hitting ROI for Marketers

PX-LeadsCon State of the Industry Survey Finds 82% of Lead Generation Buyers Are Not Hitting ROI Goals, but Adoption of Technology Can Drive Enhanced Performance  PX, the leading marketing technology platform to automate and manage customer acquisition, announced findings from its State of the Industry Survey conducted in conjunction with LeadsCon. This comprehensive report of buyers, sellers and technology providers shows that while the industry has improved somewhat over the past two years, there is still a long way to…

LeadMD Closes 2018 Strong; Wins Top Agency Honors & Named Marketo Platinum Partner

Agency Looks Ahead to Continued Growth and Innovation in 2019 LeadMD, a leading modern marketing firm, announces it is wrapping up another high-growth year by being named a Marketo, an Adobe company platinum service partner. The company also celebrates a handpicked hire for its leadership team. Kate Stephensen Rogers was recently chosen to serve as LeadMD’s VP of people, a crucial role, tailored perfectly for her, based on her prior experience nurturing talent and leading teams. “We are excited to once again recognize…

V12 Launches End-to-End Dealer Conquest Solution Powered by Leading Purchase Intent Data, V12 Signals

V12, a leading provider of customer acquisition solutions, announced the launch of Dealer Conquest, pre-packaged dealership acquisition packages to identify and market to people who are in market and intending to buy a vehicle. The solution is powered by V12's leading purchase intent data, V12 Signals. "One of the biggest challenges for automotive dealerships today is identifying shoppers who are expressing active intent to purchase and converting them into customers," said Andy Frawley, CEO of V12. "Powered by V12…

zvelo Partners with YouAppi To Prevent Fraudulent Bot Traffic

YouAppi's Commitment to Quality and Fraud Prevention Ensures Marketers Only Pay for High-Quality, Human Engagement YouAppi, a leading growth marketing platform for premium mobile brands, announced a partnership with zvelo to drive maximum ROI for marketers while ensuring they only pay for high-quality, real users. zvelo provides a suite of ad fraud offerings that allows advertisers, publishers and platforms to reduce fraudulent spending on bot traffic and prevent ad fraud. YouAppi will leverage zvelo's solution to ensure…

TIBCO Announces Acquisition of High-Performance In-Memory Data Platform SnappyData

SnappyData's Apache Spark-Based, Unified In-Memory Cluster Augments TIBCO's Connected Intelligence Platform, Increasing Volume, Speed and Real-Time Capabilities TIBCO Software Inc., a global leader in integration, API management, and analytics, announced it has acquired SnappyData. The acquisition will complement the TIBCO Connected Intelligence platform with a unified analytics data fabric that enhances analytics, data science, streaming, and data management for various use cases requiring speed, volume, and agility.…

Boeing Acquires Foreflight; Brings Data Analytics and Visualization to Aviation Industry

Boeing completed the acquisition of ForeFlight, a leading provider of innovative mobile and web-based aviation applications. ForeFlight has partnered with Boeing for the past two years to bring aviators Jeppesen's aeronautical data and charts through ForeFlight's popular mobile platforms. Now, the teams will integrate talent and offerings to bring innovative, expanded digital solutions to all segments of the aviation industry. "We are excited to build on ForeFlight's tremendous success in personal, business and defense…

Getty Images Selected by Nestlé as Preferred Provider for All Visual Content

Agreement Includes a Fully Integrated Enterprise Solution from Digital Content Acquisition to Distribution Pertinent to the Entire Portfolio of Nestlé’s Brands and Agencies Getty Images, a world leader in visual communications, announced its appointment as Nestlé’s preferred provider for digital visual stock and custom content. With some 200 million digital assets available, and the added assurance of copyright compliance on all content, Getty Images is uniquely set up to provide an integrated solution to the world’s…

Ignite OPM Expands Reach with Mobile Acquisition

The full-service content and affiliate management agency, Ignite OPM has expanded its service offerings to include full-service mobile app distribution. The Ignite team has been able to identify greater spend efficiency, optimization, mobile diversity and incrementality, with new and existing mobile partnerships. As an experienced agency, Ignite understands how to build a mobile strategy in order to reduce overlapping mobile traffic, lower CPI costs, and increase post-install mobile engagement. Additionally, Ignite has an…

Accenture Acquires UK-Based Innovation Firm ?What If!, Enhancing Ability to Help Clients Reinvent Themselves with Experimentation-Led…

Accenture has acquired ?What If!, a privately owned innovation firm that uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures. The acquisition will further enhance Accenture’s front-end innovation capabilities that help clients rapidly ideate, prototype and scale innovative products and services for the digital economy. The terms of acquisition were not disclosed. Headquartered in London, with additional offices in New York and Shanghai,…

enosiX Appoints D. Wayne Poole as New CEO

enosiX Inc., an innovative provider of integration solutions between Salesforce and SAP, announced the appointment of D.Wayne "DP" Poole, former executive vice president at ExactTarget and Salesforce, as the company's new chief executive officer. Gerald Schlechter, enosiX's co-founder and former CEO, will continue to serve on the board of directors and transition to the chief technology officer role. "Coming off of our successful Series B funding, it's time to bring on leadership that can guide us into our next phase of…

Crownpeak Achieves Amazon Web Services Digital Customer Experience Competency Status

Crownpeak, the enterprise-grade, cloud-first Digital Experience Management (DXM) platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status. This designation recognizes that Crownpeak provides proven technology and deep expertise to help Digital Customer Experience customers, by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle. Crownpeak specializes in content management on AWS and helps customers build the…

DiscoverOrg Acquires NeverBounce

Acquisition of Leading Email Verification Provider Further Enhances Accuracy of DiscoverOrg and Zoominfo B2B Intelligence Platforms DiscoverOrg, the leading B2B intelligence platform, announced the acquisition of NeverBounce, a leading provider of email verification and list cleansing services used by over 100,000 sales and marketing professionals across the globe.  NeverBounce’s solutions are embedded in the quality control process for both DiscoverOrg and ZoomInfo, the company’s two industry-leading sales and…

Accenture Interactive to Strengthen Creative Capabilities by Acquiring Hjaltelin Stahl

Acquisition of Leading Danish Creative Agency Will Help Accenture Interactive Create a Full-Service Experience Agency in Nordics Region Accenture has entered into an agreement to acquire Hjaltelin Stahl, a leading Danish creative agency, known for its ability to create unique and consistent cross-media experiences for its clients. The award-winning Copenhagen-based agency will become part of Accenture Interactive and boost its capabilities as an Experience Agency in the Nordic countries and beyond. “Hjaltelin…

Radware to Showcase Bot Manager Aimed at Helping Businesses Detect, Classifiy and Remediate Malicious Bot Activity

Addition of Bot Manager to Suite of Network & Application Security Offerings Helps Customers Reduce Expenses, Increase Revenue, Greater Overall Insights Radware, a leading provider of cyber security and application delivery solutions, announced it will showcase its Radware Bot Manager solution at the RSA Conference. The result of the acquisition of ShieldSquare in January 2019, Radware Bot Manager service offers comprehensive protection for Web apps, mobile apps and APIs from all generations of automated threats (bots)…

Viacom Announces Completion of Pluto TV Acquisition

Viacom Inc. announced that it has completed the acquisition of Pluto TV, the leading free streaming television service in the US The acquisition, previously announced on January 22, 2019 for $340 million in cash, will advance Viacom’s strategic priorities across multiple touchpoints, while solidifying Pluto TV’s leadership in the domestic free streaming video market and accelerating its growth globally. “The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to…