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Acquisition

Accenture Interactive to Strengthen Creative Capabilities by Acquiring Hjaltelin Stahl

Acquisition of Leading Danish Creative Agency Will Help Accenture Interactive Create a Full-Service Experience Agency in Nordics Region Accenture has entered into an agreement to acquire Hjaltelin Stahl, a leading Danish creative agency, known for its ability to create unique and consistent cross-media experiences for its clients. The award-winning Copenhagen-based agency will become part of Accenture Interactive and boost its capabilities as an Experience Agency in the Nordic countries and beyond. “Hjaltelin…

Radware to Showcase Bot Manager Aimed at Helping Businesses Detect, Classifiy and Remediate Malicious Bot Activity

Addition of Bot Manager to Suite of Network & Application Security Offerings Helps Customers Reduce Expenses, Increase Revenue, Greater Overall Insights Radware, a leading provider of cyber security and application delivery solutions, announced it will showcase its Radware Bot Manager solution at the RSA Conference. The result of the acquisition of ShieldSquare in January 2019, Radware Bot Manager service offers comprehensive protection for Web apps, mobile apps and APIs from all generations of automated threats (bots)…

Viacom Announces Completion of Pluto TV Acquisition

Viacom Inc. announced that it has completed the acquisition of Pluto TV, the leading free streaming television service in the US The acquisition, previously announced on January 22, 2019 for $340 million in cash, will advance Viacom’s strategic priorities across multiple touchpoints, while solidifying Pluto TV’s leadership in the domestic free streaming video market and accelerating its growth globally. “The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to…

Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators

The Move Gives Taboola Direct Access to Mobile Operators Reaching Tens of Millions of Users Worldwide Taboola, the world’s leading discovery platform, announced the execution of an agreement to acquire the Start Division of Celltick, a global leader in mobile discovery and engagement, which includes the Start and Start Magazine product lines. Following the completion of the acquisition, the Start team and technology will integrate into the Taboola News division to bring personalized and relevant recommendations in the form…

Latest Buzz: How This Company Is Set to Transform Advertising and Lead Gen in the Wireless Retailer Market

Banyan Technologies Group announced that it has completed an acquisition of TEGA Technologies Inc.. Founded in 2005, TEGA's Chatterspot software has rapidly evolved as an industry-leading state-of-the-art automated advertising and lead gen software in the wireless retailer market. Chatterspot leverages its proprietary database of 150 million US consumers to create sales & service leads via a comprehensive advertising strategy to current and potential customers and delivers the leads directly as a text on the customers'…

Nextech Releases Updated UX for Its Patent-Pending Web-Enabled AR Platform

NexTech AR Solutions is pleased to announce that it has released an upgraded user experience for its patent-pending web-enabled AR platform. The new web-based UX gives users the feel of being inside an app by allowing for 3D virtual AR objects to be previewed in a location and then “placed.” After the virtual 3D object is “placed,” the user can pan their mobile camera left and right while the object stays stationary, giving the consumer a realistic experience, known as simultaneous localization and mapping (SLAM). Demo…

Bigtincan Named a Leader in the Aragon Research Tech Spectrum for Sales Coaching and Learning, 2019

Evaluation Based on Strategy and Performance Bigtincan, the leading mobile, AI-powered sales enablement platform provider, announced that it has been named a Leader in the first Aragon Research Tech Spectrum for Sales Coaching and Learning for 2019. The technology-focused research and advisory firm identified fourteen major providers in the emerging sales coaching and learning market. Leaders are identified as having comprehensive strategies and products/services that align with industry direction and market demand, and…

RollWorks Launches Identification Solution That Determines the Best Targets for Account-Based Sales and Marketing

Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and identify key buyers and buying committees within target companies. “As more B2B companies invest in account-based programs, it’s…

TruFactor, a New Business Unit of InMobi, Launches a Secure Data Platform for Telcos Powered by Microsoft Azure

Announced at Mobile World Congress, Trufactor Delivers Increased User Privacy, Improves the Customer Experience and Helps Drive Growth for Telcos The InMobi Group, which powers intelligent, mobile-first experiences for enterprises and consumers, unveiled TruFactor, an independent business unit for telcos. TruFactor's mission is to enable telcos to transform their digital assets into strategic knowledge and provide competitive advantage in a world of connected devices. Derived from InMobi's acquisition of Pinsight…

Powtoon Acquires Showbox to Accelerate Innovation and Dominance in the Video Creation Space

Powtoon, the world's leading video creation platform, is announcing its acquisition of Showbox.com, the cloud-based video platform that empowers users with video creation tools, such as its dynamic green screen technology (not to be confused with the Showbox Android app). Showbox.com previously raised $12.4 million and has six video technology patents, all of which are set to enhance Powtoon's existing platform. On Powtoon's newly expanded feature-set, Ilya Spitalnik, Founder and CEO says, "We've admired Showbox's…

New Streaming Media Startup Loop Media, Inc. Acquires Commercial Streaming Video Solutions Leader ScreenPlay, Inc.

Purchase of ScreenPlay's Profitable Business and Video Library Accelerates Loop’s Expansion Efforts Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and consumers, announced the acquisition of ScreenPlay, Inc. With the addition of the 30-year-old company, purchased in cash and stock, Loop procures a deep library of, and valuable licensing rights to, over 200,000 music videos and film, game and TV trailers, millions of dollars in annual revenue and a built-in client…

Splunk Welcomes Carrie Palin as Chief Marketing Officer

Former SendGrid, Box and IBM Executive to Lead Global Marketing Strategy & Growth Splunk Inc., delivering actions and outcomes from the world of data, announced it has appointed Carrie Palin as senior vice president, chief marketing officer (CMO). Palin joins from SendGrid where she served as CMO through the company’s acquisition by Twilio. At Splunk, she will oversee global marketing strategy reporting directly to Susan St. Ledger, president, worldwide field operations. “I was drawn to Carrie’s track record of…

AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond

People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in…

Connatix Bolsters Product Suite with Acquisition of Israeli Startup Kamidoo

Move Enhances the Next-Gen Video Platform’s Existing Content Solutions for Publishers with Natural Language Processing Connatix, the next-generation video platform for publishers, announced its acquisition of Israeli startup Kamidoo, an automated content enhancement platform powered by artificial intelligence. The acquisition, Connatix’s first ever, will add a dynamic and interactive layer to the company’s existing capabilities. Kamidoo’s technology leverages natural language processing to create dynamic,…

Singular Announces Global-First Cross-Device, Cross-Platform ROI Analytics

Marketing Intelligence Platform Releases the First Ever Cross-Device and Cross-Platform Measurement of Marketing Return on Investment Singular, the Marketing Intelligence Platform for growth marketers, is announcing the first cross-device and cross-platform ROI analytics solution. Most marketers can't connect global marketing efforts with customer/user acquisition and sales results across platforms and devices. They advertise over a wide range of publishers, platforms, and devices, and prospective customers engage with…

Symantec Acquires Software Defined Perimeter and Zero Trust Innovator Luminate Security to Extend the Power of Integrated Cyber Defense in…

Luminate Delivers Private Secure Application Access to All Users, Regardless of Device, Location or Infrastructure; Significantly Extends Symantec’s Leadership in Cloud Security Beyond Alternative Approaches Symantec Corp., the world’s leading cyber security company, announced the acquisition of Luminate Security, a privately held company with pioneering Software Defined Perimeter technology. Luminate’s Secure Access Cloud technology further extends the power of Symantec’s Integrated Cyber Defense Platform to users as…

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

New Suite Leverages the Power of the Domo Platform to Deliver New Business Benefits and Rapid Time to Value Across all Industries Domo , provider of the leading cloud-based operating system for business, announced the new Domo Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns. The Domo Media…

Dropbox Completes Acquisition of HelloSign

Dropbox Penetrates into the Enterprise Content Management Landscape; Introduces Digital Signatures, Workflow, and Document Automation Dropbox has completed the acquisition of HelloSign. The former had originally expressed its interest in the company in the last week of January this year. The two companies met during Dropbox’s extensions partner program (launched circa November 2018). The acquisition infuses new capabilities into Dropbox's content management ecosystem, such as smoother workflows for document handling and…

Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

Facebook and Google UAC Advertisers to Save Time and Money with Customizable Performance Video Templates and Self-Service Video Bulk Editor ConsumerAcquisition.com announced the launch of a video automation platform with new performance templates and self-service video bulk editor integrated into the Creative Studio platform for Facebook and Google UAC advertisers. eMarketer forecasts that US spending on social video ads will reach $11.69 billion in 2020, more than double 2017. Instagram Stories has over 500 million…

Catapult Capital Announces Acquisition of JibJab

Catapult Capital LLC announced the acquisition of Los Angeles-based JibJab, a leading independent provider of social expression content through branded satires, eCards, and messages. JibJab's products enable millions of people to create and share personalized videos to celebrate holidays, capture moments, or just share hilarious greetings. Financial terms were not disclosed. JibJab COO Paul Hanges has been promoted to CEO after the acquisition and will lead the company under its new ownership. "From our political parodies…