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Acquisition

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

New Suite Leverages the Power of the Domo Platform to Deliver New Business Benefits and Rapid Time to Value Across all Industries Domo , provider of the leading cloud-based operating system for business, announced the new Domo Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns. The Domo Media…

Dropbox Completes Acquisition of HelloSign

Dropbox Penetrates into the Enterprise Content Management Landscape; Introduces Digital Signatures, Workflow, and Document Automation Dropbox has completed the acquisition of HelloSign. The former had originally expressed its interest in the company in the last week of January this year. The two companies met during Dropbox’s extensions partner program (launched circa November 2018). The acquisition infuses new capabilities into Dropbox's content management ecosystem, such as smoother workflows for document handling and…

Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

Facebook and Google UAC Advertisers to Save Time and Money with Customizable Performance Video Templates and Self-Service Video Bulk Editor ConsumerAcquisition.com announced the launch of a video automation platform with new performance templates and self-service video bulk editor integrated into the Creative Studio platform for Facebook and Google UAC advertisers. eMarketer forecasts that US spending on social video ads will reach $11.69 billion in 2020, more than double 2017. Instagram Stories has over 500 million…

Catapult Capital Announces Acquisition of JibJab

Catapult Capital LLC announced the acquisition of Los Angeles-based JibJab, a leading independent provider of social expression content through branded satires, eCards, and messages. JibJab's products enable millions of people to create and share personalized videos to celebrate holidays, capture moments, or just share hilarious greetings. Financial terms were not disclosed. JibJab COO Paul Hanges has been promoted to CEO after the acquisition and will lead the company under its new ownership. "From our political parodies…

SeaChange Acquires Xstream

Adds More Than 5 Million Active Subscribers. Transaction Expected to Increase Revenues and Be Accretive to Seachange in Current Fiscal Year Video delivery platform leader SeaChange International announced that it has acquired privately-held Xstream A/S, a leading over-the-top video and TV cloud platform provider based in Copenhagen, Denmark and Warsaw, Poland. SeaChange paid $4.6 million in cash and 541,738 shares of SeaChange common stock, for a total transaction value as of February 6, 2019 of $5.5 million. Ed…

TransPerfect Acquires Video Content Specialist Propulse Video

Customer Demand for Global Content Creation Prompts Translation Industry Leader to Move Upstream in Media Supply Chain TransPerfect, the world’s largest provider of language and technology solutions for global business, announced an expansion of the company’s video and content solutions capabilities with the acquisition of Propulse Video, a Barcelona-based video production company. Financial terms of the agreement were not disclosed. Propulse Video was founded in 2016 by entrepreneurs Erwan Drouet and Charles…

Augeo Continues Growth with Acquisition of Wingnut Advertising

Augeo announced it has acquired Wingnut Advertising, a Minneapolis-based company delivering agency services since 2003.  The acquisition will nearly double the size of Augeo Digital's agency, a business unit of Augeo, and strengthen its capabilities in creative, strategic branding, website development, and digital communications. Wingnut also has expertise in search engine optimization (SEO), search engine marketing (SEM), and other digital marketing services. "The combination of these two high-performing teams will add…

Twilio Completes Acquisition of SendGrid

Twilio, the leading cloud communications platform, announced the successful completion of its previously announced acquisition of SendGrid, Inc., the leading email API platform. This follows approval by the stockholders of both companies at separate meetings on Jan. 30, 2019. This transaction is valued at approximately $3 billion. Based on the closing price of Twilio Class A common stock on Jan. 31, 2019 and the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, SendGrid…

Webpals Mobile Survey: Growing Trust in Finance Apps – 72% of Consumers Trust Syncing their Personal Finances on their Mobile Phones

Mobile Finance Apps Continue to Grow in Strength – Over 70% of Respondents Used One in the Last Week Webpals Mobile, the mobile division of Webpals Group, a leading performance-driven user acquisition company, revealed that over 72% of respondents trust syncing their personal finances on their mobile phones. This is according to a recent survey conducted with Google Consumer Surveys. According to Webpals’ findings, over 60% of consumers use financial apps for everyday banking, such as viewing account balances, budgeting…

VITEC Acquires T-21 Technologies

VITEC, a worldwide leader in advanced video encoding and streaming solutions, announced the strategic acquisition of T-21 Technologies, a provider of OTT streaming media solutions for media operations, broadcasters, and content owners worldwide. Kevin Ancelin, founder and CEO of T-21 Technologies, will join VITEC as vice president of worldwide broadcast sales. @Vitec_MM today announced the strategic acquisition of T-21 Technologies. Kevin Ancelin, founder and CEO of T-21, will join VITEC as vice president of worldwide…

Akamai Completes Acquisition Of Customer Identity Access Management Company Janrain Inc.

Akamai Technologies, the intelligent edge platform for securing and delivering digital experiences, announces the company has completed its acquisition of Janrain, the company that pioneered the customer identity access management (CIAM) category. On January 7, Akamai announced an agreement between the two parties for Akamai to acquire Janrain in an all-cash transaction. The combined companies’ technologies and teams are expected to offer critical complementary capability to provide immediate security benefits to CIAM…

district m Announces $12 Million Investment From Investissement Québec And Fonds de solidarité FTQ

Funds Will Drive AI Developments, International Expansion and Talent Acquisition Leading Montreal-based advertising technology company, district m, announced that it has secured $12 million investment to fuel future growth. This second round of funding comprises an entry investment of $9 million from Investissement Québec (IQ) and a new investment of $3 million from the Fonds de solidarité FTQ, a financial partner since 2016. This round of funding brings the total amount invested over the last two and a half years to …

SAP Completes Acquisition of Qualtrics

SAP SE announced that it has completed its previously announced acquisition of Qualtrics International Inc. Qualtrics is the global pioneer of the experience management (XM) software category that enables organizations to thrive in today’s experience economy. The combination accelerates the new XM category by combining Qualtrics’ experience data with operational data from SAP software to power the economy. SAP and Qualtrics will offer businesses the means to deliver exceptional customer, employee, product and brand…

Amazon’s Customer Acquisition Metrics — Pros and Cons

Brief Insights for Marketers to Assess Pros and Cons of the Newly Launched Amazon Customer Acquisition Metrics Recently, Amazon launched extensive metrics for marketers to gauge the number of new customers that purchased products due to advertisement campaigns. Amazon has included video, display and sponsored brands ads in their ‘new-to-brand’ customer metrics. Here are few pointers for marketers jotting down the pros and cons. Pros Amazon is now ranked third, only behind Facebook and Google when it comes to its advertising…

Viacom Agrees to Acquire Pluto TV

Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution Viacom Inc. announced that it has entered into a definitive agreement to acquire Pluto TV, the leading free streaming television service in US, for $340 million in cash. Founded in 2013, Pluto TV streams more than 100 channels and thousands of hours of on-demand content spanning television and movies, sports, news, lifestyle, comedy, cartoons, gaming and trending digital series. The ad-supported, internet-based TV service…

V12 Launches Industry’s Leading Database of In-Market Home Retail Shoppers, Powered by V12 Signals Technology

Database Integrated with V12 Velocity End-to-End Customer Acquisition Package V12, a leading provider of customer acquisition solutions, announced the launch of its Home Retail Intender Database, the industry’s largest and most inclusive database of consumers actively shopping for home retail products. The in-market database is an integrated component of V12 Velocity for Home Retail, the company’s end-to-end customer acquisition package featuring first and third-party data integration, analytics and omnichannel program…

Lionbridge Augments Artificial Intelligence Offering Through Acquisition of Gengo and Gengo.ai

Lionbridge Expands Japanese Market Footprint with Strategic Purchase of Innovative Technology Company Lionbridge, one of the world's most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world's largest companies expand their businesses on the global stage by providing…

Vivaldi Acquires Leading London-Based Digital Marketing Agency Gravity Thinking

Vivaldi, a global strategy firm, announces the acquisition of Gravity Thinking, the award-winning creative and digital agency based in London. The integration affirms Vivaldi’s commitment to deliver tangible impact and proven growth strategies to its clients. “The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands” Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand…

SourceLink Completes Acquisition Of Path Interactive, A Leading Digital Marketing Agency

SourceLink, LLC, a portfolio company of Aterian Investment Partners, is pleased to announce the acquisition of Path Interactive, Inc. Headquartered in New York, NY and with over a decade of digital marketing experience, Path is an industry leading full service, ROI-driven digital direct marketing agency providing paid search, search engine optimization ("SEO"), digital media and creative strategy services. Together with SourceLink, the combined entity creates a unique middle market omni-channel marketing solutions…

RingCentral Announces Definitive Agreement to Acquire Connect First to Expand its Customer Engagement Portfolio

Acquisition Adds Outbound/Blended Capabilities for Comprehensive Customer Engagement RingCentral, Inc., a leading provider of enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Connect First, a cloud-based outbound/blended customer engagement platform for midsize and enterprise companies. Connect First’s platform is deployed by customers such as the ASPCA, Carnival Cruise Line, Party City, PBS, United Way, and Business Process Outsourcers…