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Acquisition

Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

Vertify Acquires Data Management Tech Company to Accelerate Growth of Customer Intelligence Platform and Better Align Revenue Teams,…

With Fresh Funding, New Executive Hires, and Now the Acquisition of Synthio in Just the Past 6 Months, Vertify Is Positioned for 100% Growth in 2020 Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The addition of Synthio rapidly advances the Vertify roadmap by adding a data technology asset that is foundational for the Vertify customer intelligence platform (VCIP). The VCIP is built for revenue teams to connect…

Syncsort Recognizes Excellence in Maximizing the Value of Data and Customer Engagement

 Award Winners Set New Standards for Creating Trust in Data and Driving Exceptional Customer Experiences Following its recent transformational acquisition of Pitney Bowes software and data business, Syncsort announced the winners of customer awards for excellence in maximizing the value of data. Blue Shield of California, Creditsafe, Navient, The Travelers Companies, Inc., and Visa were selected for their innovative approaches to improve customer satisfaction, increase operational efficiency, and achieve greater…

Provident Credit Union Selects Qualtrics CustomerXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Provident Credit Union has selected Qualtrics CustomerXM™. CustomerXM allows companies to predict, deliver, measure, and respond specifically to customer needs, in order to improve the customer experience and impact key business outcomes such as customer lifetime value, acquisition, and retention. Marketing Technology News: eHopper POS Software Launches Global Support for Full-Service Restaurants…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

ABBYY Appoints Scott Opitz as Chief Marketing Officer

To take ABBYY Marketing Activities to the Next Level ABBYY, a Digital Intelligence company, announced the appointment of Scott Opitz as Chief Marketing Officer with immediate effect. He succeeds Jupp Stoepetie on his retirement after a 20-year tenure with the company. Scott Opitz is new Chief Marketing Officer of ABBYY Scott, a 30-year veteran of the computer industry, has served as President of ABBYY Process Intelligence since ABBYY’s acquisition of TimelinePI, Inc. in August where he was a co-founder and CEO. In…

Bond Acquires Customer Marketing Firm, rDialogue

Bond Brand Loyalty, a global customer experience and loyalty management company, announced today that it has acquired Atlanta-based rDialogue, a customer marketing firm. On the heels of announcing a newly appointed president, this is the first in a series of planned acquisitions to accelerate the company’s growth strategy and expanded offerings. Bond incorporates a unique blend of human-centered design, data science, technology and loyalty mechanics to create meaningful impact for brands, their customers, and their people.…

ironSource Launches Ad-Based Game Studio – Supersonic Games

ironSource Doubles Down on the Mobile Games Vertical With Its Own Publishing Arm for Ad-Based Games Leading mobile marketing company ironSource announced today the launch of mobile game studio Supersonic Games, a new company that will focus on publishing and developing ad-based games. By extending the services they offer developers, and becoming more deeply involved in creating and launching games, ironSource will also be able to add more value to all game developers already utilizing their platform. “This new offering…

TTEC Announces Acquisition of Serendebyte

Acquisition Expands TTEC's Intelligent Automation Solutions for Customer and Employee Experience TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, announced that it has acquired a majority interest in Serendebyte, an intelligent automation CX solutions provider. Serendebyte helps companies transform their customer and employee…

Bounteous Continues Growth Momentum, Deepens Experience Capabilities with Acquisition of The Archer Group

Bounteous, now over 500 employees, leads independent digital experience agencies with depth in strategy, experience design, technology, and analytics Bounteous, a leading insights-driven digital experience agency, announced it has acquired The Archer Group, a leader in digital strategy, experience design, usability research, technology, and media. Archer’s unique capabilities and services have driven growth and engagement across some of the world’s most recognizable brands in financial services, insurance, retail, and…

100% of Customers Recommend Snowflake for Third Consecutive Year in Dresner Advisory Services ADI Report

Industry Analytics Research Report Ranks Snowflake as a Leading ADI Technology Provider Snowflake, the cloud data platform, announced for the third consecutive year, Snowflake received a perfect recommend score in the 2020 Wisdom of Crowds Analytical Data Infrastructure (ADI) Market Study after 100 percent of Snowflake customers said they would recommend Snowflake to other organizations. The ADI report is published annually by Dresner Advisory Services, LLC. In 2020 Snowflake maintained a high score across all metrics…

Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences

Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company's efforts to offer enhanced personalization solutions to its thousands of customers. This acquisition comes on the heels of Evergage being named a Leader in The Forrester WaveTM: Digital Intelligence Platforms, Q4 2019. In addition, Evergage earned numerous awards in 2019, most recently being named "CDP of the Year" and "Personalization Tech Solution of the Year" in the inaugural Rele Awards.…

PlayMaker Health Announces Leadership Reorganization to Advance Corporate Strategy

Senior Leadership Changes Position the Post-Acute Growth and Business Intelligence Platform for Continued Growth PlayMaker Health, the industry-leading post-acute growth and business intelligence platform, announced a strategic reorganization that will better position the Company to capitalize on the rapidly-evolving post-acute healthcare landscape while also optimizing the value of the platform for its hundreds of provider clients nationwide. John Griscavage has served as CEO at PlayMaker since 2014. In his new role as…

ComQi Acquires JohnRyan, Creating Diverse Digital Retailing Powerhouse

Companies to Continue Operating Independently and Serving Different Sectors While Leveraging Parent Company, Display Giant AU Optronics (Auo). ComQi has acquired JohnRyan in a deal that sees both of the software and services companies broadening their knowledge and capabilities to serve client needs across an increasingly diverse and global retail marketplace. ComQi, owned by display manufacturer AUO (TAIEX: 2409), will continue to focus its digital signage and interactive platform on mainstream retail, while subsidiary…

Engine Appoints Scott Schiller As Global Chief Commercial Officer

Co-Founder of the IAB, and Sales, Media and Marketing Leader is Charged with Driving Revenue Growth Worldwide ENGINE, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer. In this newly created role, he is responsible for driving worldwide revenue growth and reports directly to ENGINE's Global CEO, Kasha Cacy. Schiller will lead ENGINE's revenue organization in its mission to provide marketers with enhanced and simplified media…

Power Marketing + Printing Enhances Capabilities with the Acquisition of Market Place Color

Atlanta-based provider will now offer an extensive array of best-in-class print services with just the right punch of color Power Marketing + Printing (PMP) has announced the completion of the acquisition of Market Place Color based in Atlanta, GA, a leader in large format printing specializing in digital UV inkjet and backlit Duratrans production. The acquisition is a strategic pairing of each firm's established offerings intended to bring existing clients a more robust spectrum of print production services. Power…

Spotify Announces Strategic Acquisition of Bill Simmons’ The Ringer to Grow Sports Vertical

Spotify Technology S.A., the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire The Ringer, a leading creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016. Terms of the transaction were not disclosed. With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform. The Ringer will bring to Spotify its industry leading sports and…

Entertainment Benefits Group Acquires Recreation Connection

EBG Continues to Broaden Reach and Fuel Growth Through Acquisition Entertainment Benefits Group (EBG), one of the fastest growing e-commerce companies in the United States specializing in travel and entertainment, announced the acquisition of Recreation Connection, a California-based company offering a comprehensive entertainment ticket and services program at over 2,500 companies nationwide. EBG owns and operates the largest travel and entertainment benefits program in the country, helping over 40,000 companies (with…

365 Data Centers Acquires Commack, Long Island Data Center from mindSHIFT Technologies

Mindshift Remains a Managed It Infrastructure Provider, Continuing Its Commitment to Local and National Customers, and Signs Long-Term Colocation Services Agreement With 365 365 Data Centers, a leading provider of cloud, connectivity, and data center services for enterprise, carrier, and content customers, announces its acquisition of the data center facility at 500 Commack Road in Commack, Long Island from mindSHIFT Technologies (a Ricoh company). This transaction brings 365's total number of data centers to 12,…

Sales Engagement Firm CopyShoppe Evolves to RevShoppe and Adds Ben Sardella as CEO

Revshoppe Supports Customers of Outreach.io and SalesLoft to Optimize Their Platform, Processes, and People, to Reach the Full Revenue Potential of Their Sales Engagement Strategy As the sales engagement category has become central to the SaaS sales technology landscape, driven by the growth of unicorns like Outreach, SalesLoft, and others, the need for strategic services specifically addressing the sales engagement process has emerged. Originally started as CopyShoppe in 2018, and founded by sales engagement experts…