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Acquisition

ironSource Launches New App for Developers to Monitor Ad Campaigns

IronSource, the mobile monetisation and marketing company, has just launched a brand new app that allows developers to use the company’s growth solutions and get an instant overview of their revenue and campaign performance. The app offers updates on performance in real-time. It includes insights on ad monetisation and user acquisition. This is particularly valuable for game app developers who are trying to keep up app tracking, analysis and adaption. Marketing Technology News: Retail Business Services Debuts Frictionless…

What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing

In an era where e-commerce and retail brands are competing against each other to gain consumer attention, Louis Vuitton has not only managed to survive and sustain but also pull a lucrative deal with one of the world's oldest and most well-known jewelry brand. World's leading France-based luxury retail group LVMH Moët Hennessy Louis Vuitton SE (“LVMH”),  and NY-based jewelers Tiffany & Co. have entered into a definitive agreement whereby LVMH will acquire Tiffany for $16.2 billion. This deal would place LVMH in the…

Kin + Carta Acquires Software Development Firm Spire Digital

Kin + Carta Announces the Acquisition of Spire Digital, a Digital Transformation Consulting and Software Development-Focused Company Based in Denver, Colorado Kin + Carta, an international digital transformation (DX) business, announces the acquisition of Spire Digital, a Denver, Colorado-based digital transformation company with a focus on software development, user interface design and experience development. The acquisition supports Kin + Carta's expansion in the western United States and supports the expansion of its…

SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million. The acquisition introduces an entirely new suite of tools and revenue stream for SharpSpring agency partners. About Perfect Audience The Perfect Audience…

Marketing Synergies Realized: AlchemyLeads Search Marketing Acquires Co Flex Marketing in Chicago

AlchemyLeads Search Marketing LLC, A search engine marketing and software development company based in Los Angeles, CA has acquired Co Flex Marketing, an internet marketing company specializing in the legal industry based out of Chicago, IL. The transaction finalized on November 11, 2019, for an undisclosed sum. This includes all intellectual property rights and core business functions built to service the software and digital marketing needs of businesses in the legal field and surrounding industries.  "The…

TrustArc Acquires Nymity to Reimagine Privacy

TrustArc Intelligent Privacy Automation Platform Combined With Nymity Privacy Research Enable Organizations to Unleash Their Data TrustArc Inc, and Toronto-based Nymity, Inc., the two most experienced global privacy technology providers, are combining forces through the TrustArc acquisition of Nymity. Together, the two organizations will accelerate the development of the next generation of technology-driven privacy solutions. The combination of industry expertise and intelligent technology represents the ideal approach to…

Vobile Completes Acquisition of Zefr’s Rights ID and Channel ID Businesses, Financed by Accel-KKR Credit Partners

Vobile, Inc. ("Vobile"), the market leader in online video content protection and monetization, today announced the successful completion of its acquisition of Zefr's Rights ID and Channel ID businesses with financing from Accel-KKR Credit Partners, a fund managed by leading technology-focused investment firm, Accel-KKR. Vobile provides video content protection services to the world's top entertainment studios and television networks. The acquired Rights ID and Channel ID businesses focus on content monetization and…

Accenture Interactive Completes Acquisition of French Data Marketing Firm Sutter Mills

Accenture has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Accenture Interactive previously announced its intent to acquire Sutter Mills on October 11. The acquisition brings additional capabilities in data-driven marketing strategy, adtech and martech, strengthening Accenture Interactive’s ability to help brands deliver relevant experiences at scale across all customer touchpoints. Marketing Technology News: New…

Mimecast Announces Acquisition of DMARC Analyzer

Acquisition Offers Powerful Brand Protection with Stronger Blocking of Spoofing Attacks Mimecast Limited, a leading email and data security company, announced it has acquired DMARC Analyzer, a SaaS-based solution provider that offers user-friendly Domain-based Message Authentication, Reporting and Conformance (DMARC) setup, management and analysis. With this acquisition, Mimecast customers can address threats at the email perimeter, inside the email network, and beyond their immediate purview. DMARC Analyzer’s simple and…

Wappier Raises $4 Million Seed Round to Bring Intelligent Revenue Management and ML-Based Data Visualization to App Developers and Marketers

The Wappier Platform Maximizes Revenue and Retention by Using AI to Model and Predict Consumer Behavior to Recommend the Next Best Action in Real-Time Wappier, the Intelligent Revenue Management platform for apps and businesses, announced that it has raised $4 million in seed funding as it continues to build its AI-powered revenue management and data visualization platform. The round of financing was led by Counterview Capital, with participation from other private and institutional investors. The wappier platform…

Mediagrif Announces Agreement to Acquire k-eCommerce, a Leading Provider of E-Commerce Business Solutions

Mediagrif Interactive Technologies Inc., a Canadian leader in information technology announced that it has entered into an agreement for the acquisition of all of the issued and outstanding shares of kCentric Technologies Inc. (“k-eCommerce”), a leading provider of e-commerce solutions designed for Microsoft Dynamics and SAP Business One ecosystems and servicing the specific needs of mid-sized enterprises. As mentioned at its shareholders’ annual general meeting, Mediagrif is happy to announce this acquisition, which is in…

Directly Announces Acquisition of AI Start-up Kylie.ai

Acquisition of Kylie.ai expands Directly’s technical capabilities to include transactional use cases for customer support Directly, a leader in intelligent automation for customer support, announced the acquisition of AI start-up Kylie.ai. As part of the acquisition, both the Kylie.ai team and their proprietary technology will be brought under the Directly name, representing a tremendous expansion of conversational AI capabilities and use cases available to the market, such as processing refunds, returns, cancellations, and…

Mediavine Launches Grow with the Acquisition of Social Pug and Optin Hound WordPress Plugins

The Company Also Announces the Creation of Mediavine Marketplace for Paid Versions of Its Leading WordPress Products Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of Grow by Mediavine, a powerful combination of two WordPress plugins the company has acquired: Social Pug for social sharing, and Optin Hound for lead generation. Social Pug and Optin Hound, previously owned by DevPups, provide WordPress users with efficient, easy-to-use ways to…

PK and Yotabites Team Up

Yotabites' Big Data Analytics Expertise to Strengthen PK's Intelligence and Analytics Offerings to Enable Clients to More Accurately Predict Future Trends PK, the experience engineering firm, announced the acquisition of Yotabites, a boutique big data consultancy based in Kansas. Yotabites is a trusted advisor for building specialized solutions that help clients fully maximize the use of information across digital, analog, historical, cloud and on-premise data sources. Its big data expertise and solutions enable…

Transitiv Customer Data Platform Raises $1.7 Million Seed Round Led by Vocap Investment Partners

Investment Supercharges Existing Rapid Organic Growth and Signals 2020 Expansion Plans Transitiv, the open platform to unify, understand, and activate customer data, announced it has closed a $1.7 Million seed investment.  The oversubscribed round was led by Vocap Investment Partners.  Transitiv has already seen explosive organic growth in the latter half of 2019, with revenue and customer contract acquisition nearly tripling results for the first half of the year. The Company will use the funds to support broader market…

Coveo Raises $227 Million Investment Round Led by OMERS

New Funding Will Enable AI Saas Solutions Leader to Help More Companies Deliver the World-Class Digital Experiences That Tech Giants Have Made the New Normal Coveo, a recognized industry leader in AI SaaS enterprise solutions, has secured a further $227 million in funding. The investment was led by OMERS Growth Equity based in Toronto, New York, and London, with participation from existing investors and other financial institutions including Evergreen Coast Capital, FSTQ, and IQ. New funding will…

Roku Completes dataxu Acquisition

Roku, Inc. announced that it has completed its acquisition of dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. “This acquisition reinforces our already strong position in the OTT ad space” Announced on Oct. 22, the acquisition of dataxu provides Roku with a DSP, device graph technology, and analytics platform and is expected to accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. Marketing Technology News: Astute Business Solutions Appoints…

UPLTV Releases UART, a Gamechanger for Mobile Game User Acquisition

Based on years of ad monetization and big data analytics technology, UPLTV released a "User-level Ad Revenue Tracking" (UART) and has shown how this new functionality has brought significant ROI improvement for mobile games predominantly with IAA (In-App Ads) strategy. Marketers can easily find their ad "whales" and execute their user acquisition through Facebook's Ad Impression and Ad Click App Events to generate Lookalike Audience for more targeted campaigns. Current common practices on ad revenue…

LRW Group Acquires Digital Marketing Agency T3

Addition of Austin-based agency to LRW Group’s Action Division puts exclamation point on year of unprecedented growth LRW Group, an analytics-powered marketing services company and a portfolio company of Tailwind Capital, announced the acquisition of T3, a digital marketing agency that builds the world’s most useful brands and the experiences that power them. The Austin-based company and its 200-plus employees joins LRW Group immediately, and will operate under the company’s Action Division, which helps businesses apply…

Digital Media Solutions Acquires Insurtech Company UE.co

Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's…