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Acquisition

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants

TripAdvisor, Inc., the world's largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with…

GrubMarket Acquires Doorganics to Continue its Nationwide Expansion

GrubMarket continues bolstering its nationwide presence with the purchase of a prominent local and organic online grocery delivery company based in the Midwest GrubMarket announced it has completed the acquisition of Doorganics, the leading online farm-to-table delivery service in Michigan, specializing in local & organic fruits, veggies, dairy, pastured proteins, artisan breads, and a variety of thoughtfully curated groceries. Doorganics was originally founded in 2011 by Mike Hughes, a Michigan native and e-commerce…

Consumer Interest in Subscription-Based Apps Skyrockets While Purchase Rates Drop 200%, Shows New Liftoff Report

Liftoff’s Annual Mobile App Trends Report Points to a Cultural Shift in Consumer Purchase Behavior as Subscription Rates Jump More Than 1.5x Year-Over-Year Liftoff, the leader in performance-driven mobile user acquisition, released its annual Mobile App Trends Report which provides insights into the boomping app economy. Specifically, the report found a cultural shift in consumer purchase behavior, as users demonstrate a preference for enrolling in subscription services over making one-time purchases. Drawing upon…

TELUS Corporation Announces Agreement to Acquire Competence Call Center Through TELUS International

Merger Adds Significant Scale to TELUS International, and Expands Its Growing Enterprise Value to Approximately C$5 Billion Further Growth Potential Positions TELUS International for a Future Initial Public Offering Targeted in the Next 12-24 Months TELUS Corporation, through TELUS International, a customer experience innovator that designs, builds and delivers next-generation digital solutions for global brands, announced that it has agreed to acquire privately-owned Competence Call Center (CCC), a leading provider of…

Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

Sales Scorecards Combine with Brainshark's Best-Of-Breed Readiness and Enablement Solutions to Radically Improve Sales Performance Brainshark, Inc., the industry's only data-driven sales readiness platform, announced that it has acquired Rekener, a leading sales scorecard provider. The acquisition extends Brainshark's position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the…

The Trade Desk Appoints Lisa Kopp Johnson as General Manager, Midwest Business Development

Global advertising technology leader, The Trade Desk, announced the appointment of Lisa Kopp Johnson as the company’s General Manager of Business Development for the Midwest United States. Based in the Chicago office, Johnson is responsible for driving client acquisition and revenue generation in one of the company’s largest sales regions. “I am delighted to join The Trade Desk’s leadership team in the Midwest at this exciting time for the company and data-driven advertising” Johnson brings more than a decade’s sales…

Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide. The new company brings an unmatched combination of scale, agility and breadth of portfolio to empower leading enterprises to gain a competitive…

ironSource Launches New App for Developers to Monitor Ad Campaigns

IronSource, the mobile monetisation and marketing company, has just launched a brand new app that allows developers to use the company’s growth solutions and get an instant overview of their revenue and campaign performance. The app offers updates on performance in real-time. It includes insights on ad monetisation and user acquisition. This is particularly valuable for game app developers who are trying to keep up app tracking, analysis and adaption. Marketing Technology News: Retail Business Services Debuts Frictionless…

What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing

In an era where e-commerce and retail brands are competing against each other to gain consumer attention, Louis Vuitton has not only managed to survive and sustain but also pull a lucrative deal with one of the world's oldest and most well-known jewelry brand. World's leading France-based luxury retail group LVMH Moët Hennessy Louis Vuitton SE (“LVMH”),  and NY-based jewelers Tiffany & Co. have entered into a definitive agreement whereby LVMH will acquire Tiffany for $16.2 billion. This deal would place LVMH in the…

Kin + Carta Acquires Software Development Firm Spire Digital

Kin + Carta Announces the Acquisition of Spire Digital, a Digital Transformation Consulting and Software Development-Focused Company Based in Denver, Colorado Kin + Carta, an international digital transformation (DX) business, announces the acquisition of Spire Digital, a Denver, Colorado-based digital transformation company with a focus on software development, user interface design and experience development. The acquisition supports Kin + Carta's expansion in the western United States and supports the expansion of its…

SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million. The acquisition introduces an entirely new suite of tools and revenue stream for SharpSpring agency partners. About Perfect Audience The Perfect Audience…

Marketing Synergies Realized: AlchemyLeads Search Marketing Acquires Co Flex Marketing in Chicago

AlchemyLeads Search Marketing LLC, A search engine marketing and software development company based in Los Angeles, CA has acquired Co Flex Marketing, an internet marketing company specializing in the legal industry based out of Chicago, IL. The transaction finalized on November 11, 2019, for an undisclosed sum. This includes all intellectual property rights and core business functions built to service the software and digital marketing needs of businesses in the legal field and surrounding industries.  "The…

TrustArc Acquires Nymity to Reimagine Privacy

TrustArc Intelligent Privacy Automation Platform Combined With Nymity Privacy Research Enable Organizations to Unleash Their Data TrustArc Inc, and Toronto-based Nymity, Inc., the two most experienced global privacy technology providers, are combining forces through the TrustArc acquisition of Nymity. Together, the two organizations will accelerate the development of the next generation of technology-driven privacy solutions. The combination of industry expertise and intelligent technology represents the ideal approach to…

Vobile Completes Acquisition of Zefr’s Rights ID and Channel ID Businesses, Financed by Accel-KKR Credit Partners

Vobile, Inc. ("Vobile"), the market leader in online video content protection and monetization, today announced the successful completion of its acquisition of Zefr's Rights ID and Channel ID businesses with financing from Accel-KKR Credit Partners, a fund managed by leading technology-focused investment firm, Accel-KKR. Vobile provides video content protection services to the world's top entertainment studios and television networks. The acquired Rights ID and Channel ID businesses focus on content monetization and…

Accenture Interactive Completes Acquisition of French Data Marketing Firm Sutter Mills

Accenture has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Accenture Interactive previously announced its intent to acquire Sutter Mills on October 11. The acquisition brings additional capabilities in data-driven marketing strategy, adtech and martech, strengthening Accenture Interactive’s ability to help brands deliver relevant experiences at scale across all customer touchpoints. Marketing Technology News: New…

Mimecast Announces Acquisition of DMARC Analyzer

Acquisition Offers Powerful Brand Protection with Stronger Blocking of Spoofing Attacks Mimecast Limited, a leading email and data security company, announced it has acquired DMARC Analyzer, a SaaS-based solution provider that offers user-friendly Domain-based Message Authentication, Reporting and Conformance (DMARC) setup, management and analysis. With this acquisition, Mimecast customers can address threats at the email perimeter, inside the email network, and beyond their immediate purview. DMARC Analyzer’s simple and…

Wappier Raises $4 Million Seed Round to Bring Intelligent Revenue Management and ML-Based Data Visualization to App Developers and Marketers

The Wappier Platform Maximizes Revenue and Retention by Using AI to Model and Predict Consumer Behavior to Recommend the Next Best Action in Real-Time Wappier, the Intelligent Revenue Management platform for apps and businesses, announced that it has raised $4 million in seed funding as it continues to build its AI-powered revenue management and data visualization platform. The round of financing was led by Counterview Capital, with participation from other private and institutional investors. The wappier platform…

Mediagrif Announces Agreement to Acquire k-eCommerce, a Leading Provider of E-Commerce Business Solutions

Mediagrif Interactive Technologies Inc., a Canadian leader in information technology announced that it has entered into an agreement for the acquisition of all of the issued and outstanding shares of kCentric Technologies Inc. (“k-eCommerce”), a leading provider of e-commerce solutions designed for Microsoft Dynamics and SAP Business One ecosystems and servicing the specific needs of mid-sized enterprises. As mentioned at its shareholders’ annual general meeting, Mediagrif is happy to announce this acquisition, which is in…

Directly Announces Acquisition of AI Start-up Kylie.ai

Acquisition of Kylie.ai expands Directly’s technical capabilities to include transactional use cases for customer support Directly, a leader in intelligent automation for customer support, announced the acquisition of AI start-up Kylie.ai. As part of the acquisition, both the Kylie.ai team and their proprietary technology will be brought under the Directly name, representing a tremendous expansion of conversational AI capabilities and use cases available to the market, such as processing refunds, returns, cancellations, and…

Mediavine Launches Grow with the Acquisition of Social Pug and Optin Hound WordPress Plugins

The Company Also Announces the Creation of Mediavine Marketplace for Paid Versions of Its Leading WordPress Products Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of Grow by Mediavine, a powerful combination of two WordPress plugins the company has acquired: Social Pug for social sharing, and Optin Hound for lead generation. Social Pug and Optin Hound, previously owned by DevPups, provide WordPress users with efficient, easy-to-use ways to…