MarTechSeries
MarTechSeries
  •  

  • Home
  • News
  • Interviews
    • MarTech Interview Series
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
    • Tech Bytes
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Behind Brand Storytelling: What Makes Your Website Story Work
        Behind Brand Storytelling: What Makes Your Website Story Work
      • Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
        Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
      • Should You Trust SSAI in CTV Advertising?
        Should You Trust SSAI in CTV Advertising?
      • Predictions Series: Top 10 Trends in Digital Advertising in 2020
        Predictions Series: Top 10 Trends in Digital Advertising in 2020
      • 10 Terrible Ways to Start a Presentation
        10 Terrible Ways to Start a Presentation
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
    • MarTech RADAR
    • Marketing Automation
    • Data Management Platforms
    • Content
    • Social Media Platforms
    • Analytics
    • B2B Commerce
    • Personalization
  • Resources
  • Events
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

More results...

Acxiom

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?
Guest Authors

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing …

Rick ErwinNovember 26, 2019, 2:50 pmNovember 26, 2019 0 722
Acxiom Announces Three New Products Designed to Help Marketers Deliver Better Customer Experiences
Customer Experience Management

Acxiom Announces Three New Products Designed to Help Marketers Deliver Better Customer Experiences

Acxiom®, the data and technology foundation for the world’s best marketers, announced three new data offerings available in the U.S. …

Business WireNovember 5, 2019, 2:09 pmNovember 5, 2019 0 462
IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom®
Sales Intelligence

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a …

Globe NewswireOctober 7, 2019, 10:30 pmOctober 7, 2019 0 1108
Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect
Customer Data Platforms

Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology …

MTS Staff WriterSeptember 26, 2019, 6:45 pmSeptember 26, 2019 0 532
Putting Paid Social to Work for Amazon Prime Day and Beyond
Guest Authors

Putting Paid Social to Work for Amazon Prime Day and Beyond

There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with …

Sean WalshJuly 10, 2019, 9:00 amJuly 5, 2019 0 1001
Southeast Toyota Distributors Expands Relationship with Acxiom
B2B Commerce

Southeast Toyota Distributors Expands Relationship with Acxiom

Auto distributor’s marketing platform to be powered by Acxiom’s Unified Data Layer Acxiom, the data and technology foundation for the …

Business WireJune 12, 2019, 7:48 pmJune 12, 2019 0 983
Acxiom Continues to Expand Global Data Offerings and Digital Capabilities
Technology

Acxiom Continues to Expand Global Data Offerings and Digital Capabilities

Strengthens Industry-Leading Global Data Capabilities in Global Markets Acxiom, the data and technology foundation for the world’s best marketers, announced …

PRNewswireJune 12, 2019, 1:44 pmJune 12, 2019 0 1207
New Report from Acxiom Evaluates the Effectiveness of Marketing Technology in the Highly-Competitive Insurance Industry
Customer Acquisition, Customer Data Platforms

New Report from Acxiom Evaluates the Effectiveness of Marketing Technology in the Highly-Competitive Insurance Industry

Senior Industry Leaders Understand the Power of Personalization for Customer Growth and Retention but are Challenged with Creating Accurate Data …

PRNewswireMay 31, 2019, 2:03 pmMay 31, 2019 0 1547
Acxiom’s Unified Data Layer Wins A 2019 BIG Innovation Award
Technology

Acxiom’s Unified Data Layer Wins A 2019 BIG Innovation Award

Acxiom, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named …

PRNewswireFebruary 5, 2019, 10:11 pmFebruary 5, 2019 2 657
New Tools Offer Marketers Tighter Control for the Ethical Sourcing of Global Data
Guest Authors

New Tools Offer Marketers Tighter Control for the Ethical Sourcing of Global Data

The digital age has forced organizations to move at the speed of their always-on customers. The strongest marketing strategies transcend …

Chad EngelgauNovember 1, 2018, 5:55 pmNovember 1, 2018 0 1074
Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT AdvertisingRoku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising
Native & Programmatic Advertising

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a …

PRNewswireOctober 10, 2018, 8:49 pmOctober 10, 2018 0 1470
LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization
Audience Data

LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization

Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based …

PRNewswireOctober 5, 2018, 11:03 pmOctober 5, 2018 0 1445
LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution
Customer Identity Management, Sales & Marketing

LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution

Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec …

MTS Staff WriterSeptember 27, 2018, 4:11 pmSeptember 27, 2018 0 1079
GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers
Native & Programmatic Advertising, Video

GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers

New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering …

PRNewswireSeptember 12, 2018, 1:53 pmSeptember 12, 2018 1 1027
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Customer Identity Management

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …

MTS Staff WriterAugust 22, 2018, 3:29 pmAugust 22, 2018 0 1337
Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments
B2B Data

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

Solution Solves Long-Term Industry Problem of Effectively Targeting Business Decision Makers Versium, a leading AI predictive analytics technology company, announced …

PRNewswireAugust 8, 2018, 9:28 pmAugust 8, 2018 0 1172
Chad Engelgau
B2B Data, Identity Management, Tech Bytes

TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom

Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven …
Sudipto GhoshAugust 1, 2018, 6:09 pmAugust 1, 2018 0 4692
All You Need to Know About People-based Marketing
People-Based Marketing, Staff Writers

All You Need to Know About People-Based Marketing

People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …

Shalaka NalawadeJuly 25, 2018, 7:00 pmJuly 26, 2018 2 5909
Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service
Account Based Marketing, B2B Data, Marketing Automation

Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service

New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions …

PRNewswireJuly 20, 2018, 7:50 pmJuly 20, 2018 0 2208
LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers
Audience Data, CRM

LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers

Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp’s …

PRNewswireJuly 18, 2018, 11:31 pmJuly 18, 2018 1 1545

Posts navigation

1 2 Next

Recommended for you

What’s Trending

We’re Trapped in a Social Filter Bubble

We’re Trapped in a Social Filter Bubble

1922
Why Your Digital Marketing Strategy Needs Instagram

Why Your Digital Marketing Strategy Needs Instagram

5086
L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

11025
MObile

Five Key Trends for Programmatic Advertising in 2018

111703
Is Person-Based Marketing an Upgrade to ABM?

Is Person-Based Marketing an Upgrade to ABM?

90159
MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

83528
Blockchain-in-Advertising

Blockchain in Advertising: The Implications for Every Player in the System

40463
Data Analytics

The Importance of Data Analytics in Marketing Strategies

36931
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Quick Links

  • News
  • Interviews
  • Insights
  • MarTech Radar
  • Resources
  • Events
  • About Us
  • Contact Us

Visit our Other Sites

iTechnology Series
SalesTech Star
AiThority
TecHR

JOIN OUR COMMUNITY


By checking this box I consent to receiving insights, offers and promotions via email.

Copyright © 2019 MarTech Series. All Rights Reserved. Privacy Policy

Menu
  • Home
  • News
  • Interviews
    • MarTech Interview Series
    • Tech Bytes
    • Fireside Chats
  • Insights
    • Columnists
    • Guest Authors
    • Staff Writers
  • MarTech Radar
    • MarTech RADAR
    • Marketing Automation
    • Data Management Platforms
    • Content
    • Social Media Platforms
    • Analytics
    • B2B Commerce
    • Personalization
  • Resources
  • Events
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
    • iTECH SERIES Group:
    • iTECH SERIES
    • AITHORITY
    We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. We will have to use at least one cookie to ensure that you won't have to make this choice again.AcceptPrivacy Policy