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Acxiom

SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising

Partnership enables enhanced audience-based media buying from the supply-side through curated and actionable data, across all screens and streaming platforms SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world's best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom's data. The new integration layers data on the supply-side, thereby allowing advertisers who are purchasing…

TechBytes with Chad Engelgau, CEO at Acxiom

How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because their organizations cannot definitively answer how many times each person has received their ad. Marketers want to reach real people with tailored messages that thoughtfully and meaningfully engage them. But, that’s hard when adtech and martech are disconnected, meaning your marketing intelligence is disconnected. For many CMOs, the…

Acxiom Announces New Addressable Media Solutions

Acxiom Addressable Advertising is the first in a series of new marketing transformation solutions, in partnership with IPG agencies, designed to improve marketing intelligence and business growth  Acxiom, the data and technology foundation for the world’s best marketers, today announced the launch of Addressable Advertising, a new performance-based, digital media solution suite that combines Acxiom’s 50 years of expertise in customer data management, identity, and ethical data use with the addressable media capabilities of …

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

GDPR Recommended Technology Safeguards Enable Democratized Digital Marketing Anonos, the leading data privacy and enablement technology provider, Acxiom, the data and technology foundation for the world’s best marketers; and the Information Accountability Foundation (IAF), the preeminent global information policy think tank, announced the formation of a ‘5th Cookie’ working group that supports exploration of using GDPR recommended technical and organisational safeguards to enforce greater accountability and ethics across…

Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences. “Acxiom has built its identity expertise over five decades and has established itself as a leader in identity solutions” Acxiom…

Ampersand Launches New Audience-Based TV Advertising Solution

Ampersand's New Multi-Screen Platform Provides Centralized TV Advertising Solution with Ad Planning, Buying and Measurement Across 85 Million Households and 55 Percent of All Addressable Households Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform. The AND Platform is a new TV Advertising Solution for planning, buying and measurement linked to the audience-based TV advertising. Ampersand was earlier NCC Media. At launch, advertisers will be able to work…

Acxiom Makes Its Data Available to AWS Customers on AWS Data Exchange

Acxiom®, the data and technology foundation for the world’s best marketers, announced its selection as a Launch Partner for AWS Data Exchange, a new service that makes it easy for Amazon Web Services (AWS) customers to securely find, subscribe to and use third-party data in the cloud. AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from countries across EMEA, APAC and the Americas. “We also look forward to bringing more of Acxiom’s high-value products and…

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing has never felt so near at hand as it does today. It is possible to envision a world in which data informs every Marketing decision, from creative on through to activation and measurement. Unfortunately, there are still a number of areas where the promise of people-based Marketing outstrips reality, and this is due to the fact that brands and their partners in large part must continue to rely on…

Acxiom Announces Three New Products Designed to Help Marketers Deliver Better Customer Experiences

Acxiom®, the data and technology foundation for the world’s best marketers, announced three new data offerings available in the U.S. market – Personicx Prime, a first-of-its-kind dual-segmentation system that provides individual consumer insights nested in household composition, and Geospatial Audience Insights and Acxiom Market Signals, two innovative location-based services. “In today’s highly connected world, consumers not only expect, but demand, an exceptional experience at every touch point” “In today’s highly…

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new software and products that deliver data trust and security tools, data-driven campaign optimization, and precision audiences. Kinesso will be comprised of Cadreon, IPG’s addressable…

Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers’ desire to reach and engage people in more personalized ways. Unveiled at Advertising Week New York, this innovative offering provides…

Putting Paid Social to Work for Amazon Prime Day and Beyond

There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with no signs of slowing down. On this day in 2018, the e-commerce giant sold $4.19 Billion worth of goods, up from $2.41 billion in 2017. If this trend continues - and experts at Digital Trends believe it will - 2019 Amazon Prime Day sales will be even bigger. Amazon Prime Day is entirely focused on selling exclusive deals on Amazon during what used to be a one-day event. But every year, the day has grown longer,…

Southeast Toyota Distributors Expands Relationship with Acxiom

Auto distributor’s marketing platform to be powered by Acxiom’s Unified Data Layer Acxiom, the data and technology foundation for the world’s best marketers, announced that Southeast Toyota Distributors, the world’s largest independent distributor of Toyotas, has expanded its 15-year data relationship with the company. In an effort to create a unified and privacy-compliant view of their customers and prospects across channels while connecting its Martech and Adtech ecosystems, Southeast Toyota Distributors will utilize…

Acxiom Continues to Expand Global Data Offerings and Digital Capabilities

Strengthens Industry-Leading Global Data Capabilities in Global Markets Acxiom, the data and technology foundation for the world's best marketers, announced that it has expanded its digital and global data capabilities to Japan, Australia, Spain and Canada. Acxiom is building on its position as the industry leader in global data, with ethically sourced data offerings for 2.5 billion addressable customers across the globe. As a trusted partner for brands worldwide, Acxiom will continue to focus on expanding its global and…

New Report from Acxiom Evaluates the Effectiveness of Marketing Technology in the Highly-Competitive Insurance Industry

Senior Industry Leaders Understand the Power of Personalization for Customer Growth and Retention but are Challenged with Creating Accurate Data Foundations Acxiom, the data and technology foundation for the world's best marketers, today at Dig|In 2019, released a new report in partnership with SourceMedia Research. The study explores the top martech issues facing senior leaders at P&C (Property & Casualty), life and multi-line insurance companies. Despite significant investments being made in the martech space,…

Acxiom’s Unified Data Layer Wins A 2019 BIG Innovation Award

Acxiom, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed for today’s modern marketing organization, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of an organization’s customers and prospects as…

New Tools Offer Marketers Tighter Control for the Ethical Sourcing of Global Data

The digital age has forced organizations to move at the speed of their always-on customers. The strongest marketing strategies transcend borders and underscore the need for marketers to not only acquire data quickly, but also ensure that all data is ethically sourced in compliance with every country-level requirement. According to the World Bank, the majority of global economic growth will be driven by emerging economies, and marketers need to be sure they have their sights set on operating within this border-less ecosystem.…

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…

LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization

Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based marketing in three key areas: targeting, measurement, and personalization. The partnership provides marketers with a more holistic view of their customers by giving them the ability to track ad exposure and conversion across devices directly to people-based IDs in a privacy-conscious manner, rather than relying on less accurate identifiers such as Cookie IDs or…

LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution

Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec offline identity resolution platform to its martech ecosystem partners. Since taking ownership of the platform from Acxiom earlier this year, LiveRamp has enhanced the offering to not only serve the needs of marketers, but also those of marketing technology companies. The addition of AbiliTec to LiveRamp’s IdentityLink portfolio…