Browsing Tag

Acxiom

Selligent Marketing Cloud Powers The United Nations Refugee Agency’s Annual Charity Campaign Delivering 30% Growth in Donations

Digital Campaign Leverages Personalized Content and Journeys to Maximize Engagement and Contributions Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, unveiled the results of a recent campaign with the UNHCR: The UN Refugee Agency. Working closely with agency partner, Acxiom, Selligent’s omnichannel platform supported the organization’s Ramadan digital Campaign for the MENA region, resulting in a 30% lift in donations from the previous year and an impressive 23% open rate for the…

Acxiom and UNHCR Recognised for 2020 Selligent Award for “Best Inclusive Communications”

Customer intelligence company Acxiom announced that they and the United Nations Refugee Agency, UNHCR, have been recognised for a Selligent Award for ‘Best Inclusive Communications’, following work this year on a charity campaign during Ramadan. Selligent Marketing Cloud is an omnichannel marketing platform, with a mission to make marketing personal. The Selligent Awards are an annual showcase of the most impactful and outstanding marketing campaigns conducted by Selligent clients. Marketing Technology News: ServiceSource…

Acxiom & diwo Partnership Goes Beyond Marketing, Delivers Business Optimization Solutions

Partnership will provide new optimization capabilities that leverage customer data and AI technology to inform accurate decision-making and improve business outcomes Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced a new partnership and optimization solutions with diwo™, providers of a unique cognitive decision-making platform. Acxiom Optimization Solutions, powered by diwo, will combine customer level data with artificial…

Acxiom Selects Cadent as TV Data Activation Partner

Cadent, the advanced TV platform company, announced an expanded partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, allowing TV advertisers to activate against custom audience segments faster and more efficiently and get real-time, pre-campaign insights. Through the partnership, Acxiom's thousands of brand customers can activate data within television, using the Acxiom data they've come to know and trust. Advertisers will…

Acxiom Announces New Partnership With Demyst

Partnership gives financial services clients access to additional data sources that can improve marketing results, reduce fraud and boost ROI Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a new partnership with Demyst, the leading external data marketplace for financial institutions. This data solution will allow financial services companies to easily find and evaluate data from hundreds of high-quality data sources to…

Acxiom Announces Customer Data Platform Solutions and Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. Acxiom's fifty years of proven expertise managing customer data ensures brands can enjoy accelerated results on their CDP investment…

Acxiom Announces Customer Data Platform Solutions & Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. “Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase…

How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic

The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months into the pandemic in the U.S., we are just beginning to gain a better understanding of the impact of these changes in the short and long terms, and how brands must adapt to the ‘new normal.’ A recent survey of 10,000 U.S. consumers conducted by Acxiom, the data and technology foundation for the world’s best marketers, shines a light on consumers’ attitudes and behaviors amid…

Acxiom Announces ConneCXions Portfolio of Digital Transformation Solutions

Solutions unite martech and adtech to improve marketing performance and drive business growth Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of ConneCXions, a portfolio of digital transformation solutions that seamlessly combines Acxiom’s 50 years of expertise in martech – including customer data platforms, identity, and ethical data use – with omnichannel adtech applications and a premium publisher network. Acxiom’s…

SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising

Partnership enables enhanced audience-based media buying from the supply-side through curated and actionable data, across all screens and streaming platforms SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world's best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom's data. The new integration layers data on the supply-side, thereby allowing advertisers who are purchasing…

TechBytes with Chad Engelgau, CEO at Acxiom

How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because their organizations cannot definitively answer how many times each person has received their ad. Marketers want to reach real people with tailored messages that thoughtfully and meaningfully engage them. But, that’s hard when adtech and martech are disconnected, meaning your marketing intelligence is disconnected. For many CMOs, the…

Acxiom Announces New Addressable Media Solutions

Acxiom Addressable Advertising is the first in a series of new marketing transformation solutions, in partnership with IPG agencies, designed to improve marketing intelligence and business growth  Acxiom, the data and technology foundation for the world’s best marketers, today announced the launch of Addressable Advertising, a new performance-based, digital media solution suite that combines Acxiom’s 50 years of expertise in customer data management, identity, and ethical data use with the addressable media capabilities of …

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

GDPR Recommended Technology Safeguards Enable Democratized Digital Marketing Anonos, the leading data privacy and enablement technology provider, Acxiom, the data and technology foundation for the world’s best marketers; and the Information Accountability Foundation (IAF), the preeminent global information policy think tank, announced the formation of a ‘5th Cookie’ working group that supports exploration of using GDPR recommended technical and organisational safeguards to enforce greater accountability and ethics across…

Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences. “Acxiom has built its identity expertise over five decades and has established itself as a leader in identity solutions” Acxiom…

Ampersand Launches New Audience-Based TV Advertising Solution

Ampersand's New Multi-Screen Platform Provides Centralized TV Advertising Solution with Ad Planning, Buying and Measurement Across 85 Million Households and 55 Percent of All Addressable Households Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform. The AND Platform is a new TV Advertising Solution for planning, buying and measurement linked to the audience-based TV advertising. Ampersand was earlier NCC Media. At launch, advertisers will be able to work…

Acxiom Makes Its Data Available to AWS Customers on AWS Data Exchange

Acxiom®, the data and technology foundation for the world’s best marketers, announced its selection as a Launch Partner for AWS Data Exchange, a new service that makes it easy for Amazon Web Services (AWS) customers to securely find, subscribe to and use third-party data in the cloud. AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from countries across EMEA, APAC and the Americas. “We also look forward to bringing more of Acxiom’s high-value products and…

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing has never felt so near at hand as it does today. It is possible to envision a world in which data informs every Marketing decision, from creative on through to activation and measurement. Unfortunately, there are still a number of areas where the promise of people-based Marketing outstrips reality, and this is due to the fact that brands and their partners in large part must continue to rely on…

Acxiom Announces Three New Products Designed to Help Marketers Deliver Better Customer Experiences

Acxiom®, the data and technology foundation for the world’s best marketers, announced three new data offerings available in the U.S. market – Personicx Prime, a first-of-its-kind dual-segmentation system that provides individual consumer insights nested in household composition, and Geospatial Audience Insights and Acxiom Market Signals, two innovative location-based services. “In today’s highly connected world, consumers not only expect, but demand, an exceptional experience at every touch point” “In today’s highly…

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new software and products that deliver data trust and security tools, data-driven campaign optimization, and precision audiences. Kinesso will be comprised of Cadreon, IPG’s addressable…

Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers’ desire to reach and engage people in more personalized ways. Unveiled at Advertising Week New York, this innovative offering provides…