There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with …
Southeast Toyota Distributors Expands Relationship with Acxiom
Auto distributor’s marketing platform to be powered by Acxiom’s Unified Data Layer Acxiom, the data and technology foundation for the …
Acxiom Continues to Expand Global Data Offerings and Digital Capabilities
Strengthens Industry-Leading Global Data Capabilities in Global Markets Acxiom, the data and technology foundation for the world’s best marketers, announced …
New Report from Acxiom Evaluates the Effectiveness of Marketing Technology in the Highly-Competitive Insurance Industry
Senior Industry Leaders Understand the Power of Personalization for Customer Growth and Retention but are Challenged with Creating Accurate Data …
Acxiom’s Unified Data Layer Wins A 2019 BIG Innovation Award
Acxiom, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named …
New Tools Offer Marketers Tighter Control for the Ethical Sourcing of Global Data
The digital age has forced organizations to move at the speed of their always-on customers. The strongest marketing strategies transcend …
Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising
Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a …
LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization
Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based …
LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution
Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec …
GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers
New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering …
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …
Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments
Solution Solves Long-Term Industry Problem of Effectively Targeting Business Decision Makers Versium, a leading AI predictive analytics technology company, announced …
TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom
Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service
New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions …
LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers
Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp’s …
Interpublic Group to Acquire Acxiom Marketing Solutions
Interpublic Group and Acxiom Marketing Solutions Bring Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging …
US Consumers Becoming More Open to Sharing Data: Acxiom Report
Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data …
LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism
Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based …
Acxiom and GSTV Partner to Measure Impact of Video Advertising
People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with …