Ad Council

Digital Campaign Drove 1,550% Lower Cost-Per-Action Than Benchmark AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and…
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New campaign spotlights 211 helpline and encourages Americans to utilize the resource for assistance accessing federal, state and local aid During a time when America has faced one of the worst economic downturns since the Great…
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GumGum, a global technology and media company specializing in contextual intelligence, today announced that they are working alongside IRIS.TV and SpotX (now part of Magnite) to help the Ad Council and COVID Collaborative promote…
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Working in tandem with the COVID-19 Vaccine Education Initiative, the partnership will utilize Enthusiast Gaming’s influencer marketing to help reach and educate young American adults Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or…
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The Ad Council and COVID Collaborative today unveiled new public service advertisements (PSAs) with CVS Health, Walgreens and Walmart to help educate people throughout the nation about the COVID-19 vaccines. Developed with expertise from…
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Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal, has been named Chair of the Ad Council's Board of Directors. She succeeds David Fischer, Chief Revenue Officer of Facebook, and will serve in the role until June…
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Cause-Specific PSAs will Generate Billions of Impressions Mediavine, the largest exclusive ad management company in the U.S., is pleased to announce a partnership with the Ad Council in the support of five public service announcement…
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AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, the Ad Council, the national nonprofit that mobilizes the energy and talents of the…
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The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include…
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Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk,…
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To support the #AloneTogether PSA initiative, GumGum has begun running pro bono In-Screen ads promoting the importance of social distancing GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and…
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OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of…
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Company will leverage coronavirus Public Service Announcement (PSA) as part of its media authentication solution  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership…
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Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human…
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David Fischer, Chief Revenue Officer of Facebook, has been named Chair of the Ad Council's Board of Directors. He succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year.…
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Karlie Kloss, Joined by Her Kode with Klossy Scholars, Shares Empowering Pi Day Message: If She Can STEM, so Can You The Ad Council's She Can STEM campaign has joined forces with Karlie Kloss's nonprofit organization, Kode With Klossy,…
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The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at their fall meeting yesterday. The Board is chaired by Linda Boff, Chief…
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Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities The Ad Council, America's leading non-profit organization dedicated to driving social change, announced its most significant rebrand in…
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Facebook Messenger Story, Created by Snaps, Leverages Emerging Format to Reach Youth Audience Ad Council recently released its first story-driven chat experience on a mobile platform, developed in partnership with the conversational…
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Margaret Johnson Joins Committee Chairs Susan Credle, Cindy Gallop and Rob Reilly in Leading Top Creatives in Review and Optimization of Ad Council Public Service Campaigns in Development Margaret Johnson, Chief Creative Officer of…
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