Ad Council

Mediaocean, the mission-critical platform for omnichannel advertising, today announced a new partnership with the Ad Council. Under the new arrangement, Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making…
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The "Emerging Leaders Fellowship Program" prepares and empowers historically excluded groups for careers in advertising and marketing. The Ad Council announced a new career accelerator program designed to foster the next generation of…
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IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival…
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GumGum, a contextual-first advertising technology company, announced that it is working with the Ad Council in a new disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine Crisis Relief…
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Upwave CEO Chris Kelly Joins Ad Council Leadership Council Which Includes Marketing Executives from Nation’s Leading Brands Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful…
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Honoring Verizon Chairman and CEO Hans Vestberg and hosted by Terry Crews, Stephanie Ruhle and Kenan Thompson, the event raised a record-breaking $6.4 million for national social good campaigns Last night, the Ad Council, America's leading…
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Digital Campaign Drove 1,550% Lower Cost-Per-Action Than Benchmark AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and…
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New campaign spotlights 211 helpline and encourages Americans to utilize the resource for assistance accessing federal, state and local aid During a time when America has faced one of the worst economic downturns since the Great…
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GumGum, a global technology and media company specializing in contextual intelligence, today announced that they are working alongside IRIS.TV and SpotX (now part of Magnite) to help the Ad Council and COVID Collaborative promote…
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Working in tandem with the COVID-19 Vaccine Education Initiative, the partnership will utilize Enthusiast Gaming’s influencer marketing to help reach and educate young American adults Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or…
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The Ad Council and COVID Collaborative today unveiled new public service advertisements (PSAs) with CVS Health, Walgreens and Walmart to help educate people throughout the nation about the COVID-19 vaccines. Developed with expertise from…
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Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal, has been named Chair of the Ad Council's Board of Directors. She succeeds David Fischer, Chief Revenue Officer of Facebook, and will serve in the role until June…
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Cause-Specific PSAs will Generate Billions of Impressions Mediavine, the largest exclusive ad management company in the U.S., is pleased to announce a partnership with the Ad Council in the support of five public service announcement…
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AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, the Ad Council, the national nonprofit that mobilizes the energy and talents of the…
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The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include…
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Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk,…
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To support the #AloneTogether PSA initiative, GumGum has begun running pro bono In-Screen ads promoting the importance of social distancing GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and…
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OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of…
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Company will leverage coronavirus Public Service Announcement (PSA) as part of its media authentication solution  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership…
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Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human…
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