Ad Council

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, and the Dollar General Literacy Foundation, which has helped more then 11 million individuals take their first steps towards literacy, announced campaign results from the "Finish Your Diploma" High…

The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards. "We want to welcome people back to their public lands, and we want it to be a safe experience for everyone," said Forest Service Chief Vicki…

Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk, announced the launch of the first Ad Council Private Marketplace (PMP), which will give publishers and media companies the opportunity to donate digital media inventory in support of the Ad Council's COVID-19 digital public service ads (PSAs). Marketing Technology News: Identity Automation…

To support the #AloneTogether PSA initiative, GumGum has begun running pro bono In-Screen ads promoting the importance of social distancing GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, today announced that it is working with the Ad Council on its efforts to communicate messaging that will help slow the spread of COVID-19. The company teed off the Ad Council’s coronavirus messaging efforts when it began serving in-screen ads featuring the hashtag #AloneTogether to…

OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), have convened Out of Home (OOH) industry leaders, including Clear Channel Outdoor, Out of Home Advertising Association of America (OAAA) and Circle Graphics, to bring critical coronavirus safety messaging to…

Company will leverage coronavirus Public Service Announcement (PSA) as part of its media authentication solution  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership with the Ad Council – in collaboration with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) – in response to the COVID-19 pandemic. Through this partnership, DV will leverage its media authentication technology to…

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

David Fischer, Chief Revenue Officer of Facebook, has been named Chair of the Ad Council's Board of Directors. He succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year. The Ad Council Board consists of accomplished senior executives from media and technology companies, advertisers, and agencies (advertising, public relations, digital and social). As Chair, Fischer will work in collaboration with the Executive Committee, the governing body of…

Karlie Kloss, Joined by Her Kode with Klossy Scholars, Shares Empowering Pi Day Message: If She Can STEM, so Can You The Ad Council's She Can STEM campaign has joined forces with Karlie Kloss's nonprofit organization, Kode With Klossy, to show girls how exercising their minds – using science, technology, engineering and math (STEM) – is the first step to changing the world. In a new PSA (public service advertisement), launching today to coincide with Pi Day, supermodel and entrepreneur Karlie Kloss is joined by a team of…

The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at their fall meeting yesterday. The Board is chaired by Linda Boff, Chief Marketing Officer of GE. New members of the Ad Council Board of Directors include: Kasha Cacy, Global CEO, Engine Lisa Caputo, Executive Vice President, Marketing, Communications and Customer Experience, The Travelers Companies, Inc. Lisa Donohue, CEO, Publicis Spine…

Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities The Ad Council, America's leading non-profit organization dedicated to driving social change, announced its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country's most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand…

Facebook Messenger Story, Created by Snaps, Leverages Emerging Format to Reach Youth Audience Ad Council recently released its first story-driven chat experience on a mobile platform, developed in partnership with the conversational marketing platform Snaps. Inspired by the insight that teens increasingly seek out interactive stories and "chatbots" online, the "Ultimate Party Foul" chat experience leverages this emerging format to seamlessly integrate a message about the consequences of underage drinking and driving.…

Margaret Johnson Joins Committee Chairs Susan Credle, Cindy Gallop and Rob Reilly in Leading Top Creatives in Review and Optimization of Ad Council Public Service Campaigns in Development Margaret Johnson, Chief Creative Officer of advertising agency Goodby, Silverstein & Partners, has been named Chair of one of the Ad Council's Campaign Review Committees (CRCs). She joins additional CRC Chairs Susan Credle, Global Chief Creative Officer of FCB; Cindy Gallop, Founder and CEO, IfWeRanTheWorld; and Rob Reilly, Global…

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new members that were elected to its Board of Directors at the organization's Board meeting yesterday. The Board is chaired by David Sable, Global CEO of Y&R. Also Read: Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair New members of the Ad Council Board of…

David Sable succeeds Margo Georgiadis, CEO of Mattel, and former President, Google, Inc as the Board Chair of The Ad Council David Sable, the Global Chief Executive Officer of advertising agency Y&R, has been named Chair of the Ad Council's Board of Directors. Sable succeeds Margo Georgiadis, CEO of Mattel, and former President, Google, Inc. The Ad Council board is comprised of a prestigious group of senior executives from media companies, agencies (advertising, PR, digital and social), technology companies and…