Browsing Tag

Ad Placement

New PC Poster Sticker Game and Anzu Form an Exclusive Partnership

MTS Staff Writer Dec 3, 2020 0

Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s…
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Cross Promotion Solutions for Mobile: The Pros and Cons

MTS Staff Writer Nov 29, 2019 0

Here’s the situation. You open up a business, say a coffee shop, and spend a ton of time and money getting new customers into the door. Then you open up a bakery, which fits pretty well with your existing customer base. The natural step…
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Interviews

Interview with Kai Henniges, CEO and Co-Founder, video intelligence

Sudipto Ghosh Sep 11, 2018 0

"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to tell strong brand stories is where it’s at its most powerful."Tell us about your role at vi and the team/technology…
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Interviews

Interview with Dhruv Ghulati, Founder and CEO, Factmata

Sudipto Ghosh Aug 6, 2018 0

"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find trustworthy content."Tell us about your role at Factmata and how you got here. What inspired you to start the company? I’m the…
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Guest Authors

Two Ways Brand Safety is Affecting Demand-Side Platforms

Todd Krizelman Feb 23, 2018 1

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content.…
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