Here’s the situation. You open up a business, say a coffee shop, and spend a ton of time and money …
Interview with Kai Henniges, CEO and Co-Founder, video intelligence
"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to …
Interview with Dhruv Ghulati, Founder and CEO, Factmata
"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find …
Two Ways Brand Safety is Affecting Demand-Side Platforms
According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation …