‘Digital veteran’ to advise award-winning voice technology company as consumers increasingly adopt smart speakers
Voice technology company, Say It Now, has appointed Brian Fitzpatrick to the role of chairman as it looks to expand its business and seek further funding. Fitzpatrick, who is also an angel investor in the company, has been involved in the development of digital media for nearly 25 years and is widely considered an industry veteran, expertise that sees him contribute to several emerging technology start-ups as a board member. This is his first chairman position.
Currently, general manager for Europe at advertising technology specialist IPONWEB, Fitzpatrick’s previous roles include managing director for the European business of Adap.tv before its acquisition by AOL and European managing director of the Media Innovation Group (the MIG), WPP’s first technology development organisation dedicated to media buying and optimisation.
Fitzpatrick, says: “Assistants are quickly becoming a key feature in many homes and the way people interact with them provides a unique challenge for brands. Say It Now solves this by focusing on conversational advertising, which, by empowering brands to tell their story changes the relationship between advertiser and customer, and conversational e-commerce that, while still in its infancy, we believe will replace web and app services for online bookings. In my role as chairman, I look forward to working with Charlie and Sander to develop and evolve this exciting area.”
Charlie Cadbury, CEO and co-founder of Say It Now, says: “The key challenges for businesses based on nascent technology is finding the killer use cases that deliver value in everyday life, creating a differentiated and compelling proposition around them and bringing that to market faster and better than the competition. Brian truly understands the software development cycle and how to position it for advantage. His expertise, experience and influence can only be beneficial for Say It Now.”
Teads, an Altice-Owned Company Registered A Record 53% Top Line Growth In 2017
The video adtech marketplace is ripe. The latest announcement by Teads demonstrates why video advertising platforms can no longer be left out of a CMOs’ stack in 2018. Teads, a leading video advertising marketplace in the world, has announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY).
The Altice-owned company enjoyed an even faster growth than the previous year (45 percent YOY growth in 2016). The company was EBITDA-positive for the fifth year in a row.
At the time of this announcement, Pierre Chappaz, Executive Chairman, said, “More and more advertisers are trusting Teads and our leading publisher partners to provide a powerful alternative to YouTube and Facebook for distributing their video campaigns in a high-quality environment. Our strategic partnerships with the most premium publishers all over the world, our meticulous attention to user experience, constant focus on innovation, and our global scale set us apart from the rest of the adtech companies. Our bet on quality is paying off !”
Using Teads, brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services.
Pierre added, “The arrival in the Altice group allowed us to combine the Teads start-up spirit with a group of telecom and media entrepreneurs, the accelerated growth and the rise of an alternative actor of digital video advertising at the worldwide level.”
Biggest Drivers in Teads Explosive Growth in Video Adtech Industry
Teads reaches an audience of 1.2 billion monthly unique visitors, including 800 million on mobile. According to comScore, Teads’ global reach is ahead of Verizon’s video properties (Oath, Adap.tv, Brightroll), Adobe’s Tubemogul and Bertelsman’s SpotX. In many countries, the company’s potential reach (deduplicated monthly reach of its publishers) is larger than YouTube and Facebook.
In 2017, Teads invested heavily in interactive technologies, providing tools to adapt TV commercials to the mobile screen and personalize the advertising experience, leveraging data and AI. Teads was first to launch video advertising integrating a chatbot, as well as voice-controlled ads.
Bertrand Quesada, CEO, commented, “Our mission is to help leading publishers grow their advertising revenues while protecting the user experience. Teads is proud to support the most prestigious publishers in the world both technically and commercially, including The Washington Post, Forbes, LA Times, Politico, Boston Globe, Chicago Tribune, The Atlantic, Reuters, and Business Insider in the U.S., as well as The Evening Standard, The Daily Mail, Trinity Mirror, Der Spiegel, Die Welt, Bild, Les Echos, L’Equipe, L’Express, BFM, Au Féminin, O Globo, El Pais, El Mundo, Nikkei and many, many others across Europe and APAC. Teads offers the best environment for advertisers who care about brand safety and want scale. The company’s opportunity for growth is limitless!”
comScore Ranked Teads as a Leading Video Advertising Marketplace in the World
Teads, founded in 2011, is the inventor of outstream video advertising and a leading video advertising marketplace in the world (source: comScore). Publishers work with Teads to create brand new video inventory, monetizing it through their own sales force, Teads sales force or programmatic buying.