Adelphic Accelerates Platform Innovation
Improved QPS Efficiency, Advanced Machine Learning and Enhanced User Interface Address Evolving Needs of Programmatic Media Buyers
Viant, a people-based advertising software company, announced new capabilities for Adelphic, its self-service DSP for omnichannel advertising, that will further advance brand and agency advertising across the digital ecosystem. Adelphic’s innovations and momentum are fueled by the industry’s increased demand for omnichannel, programmatic advertising solutions.
Marketing Technology News: VERB…